At a Glance
- Tasks: Drive marketing strategies to boost sales and engagement in the EMEA region.
- Company: Join Smartsheet, a leader in automating processes and scaling smarter.
- Benefits: Enjoy private medical, dental, flexible holidays, and professional growth opportunities.
- Other info: Work in an inclusive environment with teleworking options and a commitment to diversity.
- Why this job: Make a real impact by shaping marketing strategies that drive revenue.
- Qualifications: 7-10+ years in B2B marketing with a focus on Field Marketing and Demand Generation.
The predicted salary is between 70000 - 90000 £ per year.
Smartsheet helps teams automate manual processes and scale smarter.
What You’ll Do
- Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support.
- Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment.
- Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives.
- Orchestrate Sales Alignment: Establish and lead regular bi‑directional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course‑correct investments in real‑time.
- Develop Scalable Playbooks: Create and pilot multi‑dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team.
- Master Full‑Funnel Accountability: Partner cross‑functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage.
- Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.
- Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.
- Perform other duties as assigned.
What Success Looks Like
- Strategic Partnership: You are recognized as a key advisor to Sales leadership, influencing territory planning and resource allocation through data‑backed marketing insights.
- Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size through targeted marketing interventions.
- Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead‑flow tracking.
- Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement adopted by the wider field marketing organization.
You Have
- 7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus.
- Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high‑growth environments.
- Enterprise Expertise: Deep understanding of executive‑level engagement and tailoring messaging for complex buying committees and large‑scale deals.
- Data‑Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
- Builder Mentality: Exceptional ability to navigate ambiguity, lead cross‑functional teams, and build processes from the ground up.
- B2B SaaS experience strongly preferred.
- Legally eligible to work in the UK on an ongoing basis.
Perks & Benefits
- Employer‑paid Private Medical and Dental, additional cost for family members
- Monthly contributions toward your pension
- 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program
- 20 weeks fully paid Maternity Leave
- 12 weeks fully paid Paternity/Adoption Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.
- Teleworking options from any registered location in the UK (role specific)
Equal Opportunity Employer
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Principle Field Marketing Manager EMEA - UKI and Nordic region employer: Smartsheet
Smartsheet is an exceptional employer that prioritises employee well-being and professional growth, offering a comprehensive benefits package including employer-paid private medical and dental care, generous parental leave, and flexible working options. Our inclusive work culture fosters collaboration and innovation, empowering employees to drive impactful marketing strategies while enjoying opportunities for continuous development through resources like Udemy courses. Join us in the UK, where you can thrive in a dynamic environment that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Principle Field Marketing Manager EMEA - UKI and Nordic region
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to shine and demonstrate how you can drive pipeline and engagement, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute to their goals. We want to see candidates who are genuinely interested and ready to bring innovative ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our mission of automating processes and scaling smarter.
We think you need these skills to ace Principle Field Marketing Manager EMEA - UKI and Nordic region
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B marketing, especially in Field Marketing. We want to see how your skills align with our goals, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills:Since we’re all about data-driven decisions, include specific examples of how you’ve used tools like Salesforce and Tableau to drive marketing success. Numbers speak louder than words, so let’s see those metrics!
Highlight Collaboration Experience:We love teamwork! Share instances where you’ve worked cross-functionally with sales or other marketing teams. This will show us that you can orchestrate alignment and drive results together.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Smartsheet
✨Know Your Numbers
As a Principal Field Marketing Manager, you'll need to demonstrate your data-driven mindset. Brush up on your experience with Salesforce and Tableau, and be ready to discuss specific metrics you've influenced, like pipeline velocity and deal size. Having concrete examples will show you understand the importance of measurable ROI.
✨Align with Sales
Sales alignment is crucial in this role. Before the interview, think about how you've collaborated with sales teams in the past. Prepare to share examples of how you've established bi-directional communication and tackled coverage gaps. This will highlight your strategic partnership skills and your ability to drive results.
✨Event Excellence
Regional events are a big part of the job, so come prepared with ideas! Think about successful events you've orchestrated and how they met pipeline and awareness objectives. Be ready to discuss how you can create scalable playbooks for future events, showcasing your innovative approach to marketing.
✨Foster Inclusivity
Smartsheet values a culture of inclusivity, so be prepared to talk about how you've promoted diverse strengths within your teams. Share specific examples of how you've fostered engagement and innovative strategies that recognise individual contributions. This will demonstrate your alignment with the company's values.
