EMEA Principal Field Marketing Manager (UKI and Nordic Region)

Requirements

• This is a role for a seasoned field marketing leader who thrives in evolving environments.
• 7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus.
• Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high-growth environments.
• Enterprise Expertise: Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals.
• Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyse pipeline health and provide executive reporting.
• Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.
• B2B SaaS experience strongly preferred.
• Legally eligible to work in the UK on an ongoing basis.

What the job involves

• We are seeking a Senior Field Marketing Manager to lead enterprise-focused strategy and demand orchestration for our EMEA Sales organisation.
• You are a strategic partner to sales leadership and a key architect of Smartsheet’s field marketing engine.
• You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex enterprise accounts.
• You will look beyond individual tactics to build scalable marketing engagement plans that can be leveraged across the organization, ensuring Smartsheet maintains a world-class presence that resonates with sophisticated buying committees and drives measurable revenue impact.
• Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support.
• Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment.
• Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives.
• Orchestrate Sales Alignment: Establish and lead regular bi-directional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time.
• Develop Scalable Playbooks: Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team.
• Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage.
• Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.
• Ignite a Culture of Inclusivity: Foster an environment that recognises the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.
• Perform other duties as assigned.

What Success Looks Like

• Strategic Partnership: You are recognised as a key advisor to Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights.
• Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size through targeted marketing interventions.
• Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead-flow tracking.
• Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement adopted by the wider field marketing organization.