At a Glance
- Tasks: Lead the developer ecosystem, driving adoption and engagement of Smartsheet's platform.
- Company: Smartsheet empowers teams with seamless work management solutions for over 20 years.
- Benefits: Enjoy remote work options, private medical insurance, generous holiday, and professional development opportunities.
- Why this job: Join a vibrant team where your ideas matter and make a real impact in the tech community.
- Qualifications: 5+ years in marketing, with a focus on developer platforms and strong technical knowledge required.
- Other info: Hybrid or remote work available; inclusive environment welcoming diverse perspectives.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
London, UK
For over 20 years, Smartsheet has helped people and teams achieve their goals. We provide seamless work management and scalable solutions, empowering teams to automate manual tasks, uncover insights, and work smarter. We foster an environment that encourages big thinking, action, and meaningful work, driven by purpose and passion.
We are seeking a highly strategic and technically skilled Senior Product Marketing Manager to lead our developer ecosystem. In this role, you will drive adoption, engagement, and growth of Smartsheet's developer platform and API capabilities. You will serve as the voice of the developer community, translating complex technical features into compelling value propositions for developers, partners, and technical decision-makers.
This position requires a unique mix of technical knowledge, product marketing expertise, and enthusiasm for building vibrant developer communities. You will collaborate with product management, engineering, sales, and external partners to ensure our developer offerings are well-understood, accessible, and enable customers to extend and integrate Smartsheet into their workflows.
You will report to the Director of Product Marketing, Enterprise and the role is based at Smartsheet’s London office, with hybrid or remote UK options.
Responsibilities include:
- Partner with Product Management, conduct market research, and leverage customer insights to influence product development, ensure product-market fit, and align with strategic goals.
- Create clear, compelling messaging and positioning tailored to various developer personas (e.g., enterprise developers, system integrators, SaaS partners).
- Develop and execute go-to-market strategies, including communications for new API features, SDKs, developer tools, and platform updates.
- Produce impactful marketing content such as presentations, blog posts, thought leadership articles, case studies, and website copy to highlight the capabilities of the Smartsheet platform.
- Communicate technical details about API updates, releases, and deprecations, including writing release notes and collaborating on developer documentation and API guides.
- Support sales and customer success teams with tools, training, and content to articulate the value of our developer platform to technical audiences.
- Define key performance metrics, monitor results, and report on the success of developer-focused marketing initiatives.
Qualifications:
- 5+ years in marketing or product marketing, with at least 3 years focused on developer platforms, APIs, SDKs, or cloud integrations.
- Experience launching technical products, including messaging, content creation, and go-to-market planning.
- Strong understanding of software development lifecycle, web technologies (REST APIs, GraphQL, webhooks), cloud platforms, and integration patterns, with the ability to translate technical concepts into clear language.
- Excellent communication skills, capable of explaining complex technical topics to diverse audiences.
- Analytical skills to interpret market data, identify trends, and make data-driven decisions.
- Ability to manage multiple projects in a fast-paced, high-growth environment, balancing detailed execution with strategic thinking.
- Strong collaboration skills, working effectively with cross-functional teams and stakeholders.
- Bachelor's degree in Marketing, Computer Science, Engineering, or related field.
- Legal right to work in the UK on an ongoing basis.
Benefits include:
- Employer-paid private medical and dental insurance (additional for family members)
- Monthly pension contributions
- Stipend for work and productivity support
- 25 days paid holiday plus bank holidays and flexible time away
- Paid maternity (20 weeks) and paternity/adoption leave (12 weeks)
- Volunteer days, professional development opportunities, and company-funded perks
- Remote work options across the UK
About Us:
At Smartsheet, your ideas are valued, and your growth is supported. We foster an inclusive environment that encourages diverse perspectives. Join us to make a meaningful impact and help shape the future of work.
Equal Opportunity Employer:
We are committed to equal employment opportunity and welcome applicants regardless of race, ethnicity, gender, sexual orientation, or other protected characteristics. We strive to create an inclusive environment for all employees.
If you need assistance during the interview process, please let us know.
Apply now:
Fill out the application form, providing your details and resume. Please include any known contacts at Smartsheet and your familiarity with AI concepts if applicable.
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Sr. Product Marketing Manager - Developer Ecosystem employer: Smartsheet Inc
Contact Detail:
Smartsheet Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Product Marketing Manager - Developer Ecosystem
✨Tip Number 1
Familiarise yourself with Smartsheet's developer platform and API capabilities. Understanding the technical aspects will allow you to speak confidently about how these features can benefit developers and partners, which is crucial for this role.
✨Tip Number 2
Engage with the developer community through forums, social media, or local meetups. Building relationships and understanding their needs will help you position Smartsheet's offerings effectively and demonstrate your commitment to the developer ecosystem.
✨Tip Number 3
Prepare to discuss your experience with go-to-market strategies for technical products. Be ready to share specific examples of how you've successfully launched similar products, as this will showcase your expertise and strategic thinking.
✨Tip Number 4
Brush up on your analytical skills by reviewing market data related to developer platforms and APIs. Being able to interpret trends and metrics will be essential in demonstrating your ability to drive growth and engagement in this role.
We think you need these skills to ace Sr. Product Marketing Manager - Developer Ecosystem
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Sr. Product Marketing Manager position. Tailor your application to highlight relevant experience in product marketing, especially related to developer platforms and APIs.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of marketing experience, with a focus on any roles involving developer platforms or technical products. Use specific examples to demonstrate your achievements in launching products and creating impactful marketing content.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of the software development lifecycle and your ability to communicate complex technical concepts. Make sure to connect your skills with the specific needs outlined in the job description.
Showcase Relevant Projects: If applicable, include links to projects or content you've created that demonstrate your expertise in product marketing for developer ecosystems. This could be blog posts, case studies, or presentations that reflect your ability to engage with technical audiences.
How to prepare for a job interview at Smartsheet Inc
✨Understand the Developer Ecosystem
Make sure you have a solid grasp of the developer ecosystem, including APIs, SDKs, and cloud integrations. Be prepared to discuss how these elements can drive adoption and engagement for Smartsheet's platform.
✨Showcase Your Technical Knowledge
Demonstrate your understanding of web technologies and the software development lifecycle. Be ready to explain complex technical concepts in simple terms, as this role requires translating technical features into compelling value propositions.
✨Prepare for Market Research Discussions
Familiarise yourself with market trends and customer insights related to developer platforms. Be prepared to discuss how you would leverage this information to influence product development and ensure product-market fit.
✨Highlight Your Collaboration Skills
This role involves working closely with cross-functional teams. Be ready to share examples of how you've successfully collaborated with product management, engineering, and sales teams in previous roles to achieve common goals.