At a Glance
- Tasks: Drive AI product marketing strategies and support EMEA sales teams with tailored content.
- Company: Join Smartsheet, a leader in work management solutions, embracing AI innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on regional market activation and collaboration.
- Why this job: Be at the forefront of AI transformation in enterprise work management.
- Qualifications: Experience in product marketing and understanding of AI technologies.
The predicted salary is between 80000 - 100000 £ per year.
London, UK For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter.
Now, in our most ambitious chapter yet, we are uniting human teams with AI agents.
By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking.
That is magic at work, and it’s what we show up for every day.
AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support.
Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve.
As a Sr.
Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization.
You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion.
This is not a generalist PMM role.
You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation.
The role is hybrid, based at Smartsheet’s corporate offices in London, UK.
You will report to our VP, AI Market Strategy .
You will own: AI Narrative Activation — EMEA Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers.
Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths.
Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK
