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- Tasks: Lead global marketing strategies to boost customer engagement and retention.
- Company: A top-tier software company in the UK with a focus on innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape marketing strategies.
- Why this job: Make a significant impact in customer loyalty and marketing initiatives.
- Qualifications: 12+ years in marketing, strong B2B software experience, and ABM leadership skills.
- Other info: Join a dynamic team and drive transformative marketing programs.
The predicted salary is between 72000 - 108000 £ per year.
A leading software company in the United Kingdom is seeking a Vice President of Customer and ABM marketing to drive engagement and retention through strategic leadership. This role focuses on developing a global Account-Based Marketing strategy, scaling programs, and aligning with sales and customer success teams.
With at least 12 years of marketing experience, candidates should have a strong background in B2B software markets and experience leading ABM initiatives. The role offers a platform to create impactful marketing programs and foster customer loyalty.
Global VP of Customer Marketing & ABM Strategy employer: Smartsheet Inc
Contact Detail:
Smartsheet Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global VP of Customer Marketing & ABM Strategy
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they align with customer needs. This will help us tailor our responses and show we're genuinely interested.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've delivered in previous roles, especially in ABM strategies. Numbers speak volumes, so let’s make them count!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Global VP of Customer Marketing & ABM Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Global VP of Customer Marketing & ABM Strategy. Highlight your experience in B2B software markets and any successful ABM initiatives you've led. We want to see how you can drive engagement and retention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer marketing and how your strategic leadership can make a difference. Be sure to connect your past experiences with the goals of our company.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully scaled programs and aligned with sales and customer success teams. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Smartsheet Inc
✨Know Your ABM Inside Out
Make sure you’re well-versed in Account-Based Marketing strategies. Be ready to discuss specific campaigns you've led, the metrics you used to measure success, and how you aligned with sales teams. This will show your depth of knowledge and practical experience.
✨Showcase Your Leadership Skills
As a VP, you'll need to demonstrate strong leadership capabilities. Prepare examples of how you've successfully led teams, managed cross-departmental projects, and driven engagement. Highlight your ability to inspire and motivate others towards common goals.
✨Understand the Company’s Market Position
Research the company’s current standing in the B2B software market. Be prepared to discuss their competitors, market trends, and how your strategies can help them stand out. This shows that you’re not just interested in the role but also invested in the company's success.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in customer marketing and ABM. Think through potential scenarios and formulate your responses. This will demonstrate your strategic thinking and problem-solving skills, which are crucial for this role.
