At a Glance
- Tasks: Lead exciting creator campaigns and foster relationships with influencers and clients.
- Company: Join one of the UK's top PR & Creative agencies with a vibrant team.
- Benefits: Competitive salary, excellent benefits, and hybrid working in London.
- Other info: Dynamic environment with opportunities to push creative boundaries.
- Why this job: Be part of an award-winning team and shape innovative creator marketing strategies.
- Qualifications: 4+ years in influencer marketing with strong project management skills.
The predicted salary is between 36000 - 60000 £ per year.
About Smarts
Smarts is one of the UK’s top PR & Creative agencies and one of the fastest growing in the PR Week Top 20, with offices in Belfast, London, Glasgow, Amsterdam and New York. Our nearly 200‑strong team of creatives, strategists, writers, film‑makers, designers, influencer experts and internal comms champions work daily to embed clients such as Diageo, Booking.com, British Gas and Zalando into the cultural fabric of people’s lives and forge meaningful connections that last. A multi‑disciplinary agency, we extend beyond traditional PR and media relations into social and digital, influencer partnerships, content creation and more.
About the Role
We have a unique opportunity for a Creator Manager to join our team and work on some of our most exciting accounts. You will be part of the specialist award‑winning Creator Hub, helping to deliver co‑created content that uses creators in clever and innovative ways. You are exceptional at fostering great relationships through regular and positive contact with agents, creators and clients, extremely organised, resourceful and ready to take responsibility for delivering and managing multiple creator campaigns simultaneously.
Key Responsibilities
- New business: Identify opportunities across our portfolio of services and refer them to specialist leads. Support new business pitches with a focus on creator marketing – from research through to input into plans. Monitor for new business opportunities and bring them to the attention of senior colleagues. Spot up‑selling opportunities with existing clients.
- Client: Lead creator campaigns and projects with senior oversight, ensuring flawless execution of day‑to‑day client activities from briefing, contracting, content approvals to evaluation. Advise on new approaches, ideas and creators that deliver results beyond expectations and challenge the norm. Support senior team members in taking and responding to new client briefs relating to creator marketing. Show excellent understanding of how creators drive results and conversations for clients. Serve as the day‑to‑day contact for clients, providing key campaign updates and timings.
- Communication: Immerse yourself in the world of creators, continually fostering new relationships with key players such as creators or agents. Communicate clearly with junior and senior members of Creator Hub, setting deadlines, ideas and constructive feedback. Add positive value internally and externally, contributing confidently to presentations and meetings and rationalising your views. Communicate ideas or approaches to clients and internal stakeholders regarding creator marketing.
- Planning: Use your project management skills to ensure you and your team manage campaign elements to the highest standards. Maintain meticulous attention to detail, managing multiple campaigns with excellent planning and forecasting to meet deadlines and maintain top quality. Demonstrate early strategic thinking in creator‑led marketing. Research, plan and develop creator campaigns, driving them forward alongside senior team members. Collate and measure campaign outputs, finding innovative ways to showcase evaluations, including use of influencer industry tools like Klear.
About You
Experience & Expertise: At least 4 years of experience in influencer marketing, with exposure to mid‑weight operations. Strong understanding of earned media, content creation and talent/influencer partnerships. Proven track record of shaping and supporting influencer strategy and campaign development across channels.
Skills & Attributes: Foster strong, meaningful relationships with creators, agents, clients and colleagues. Meticulous attention to detail and confident use of excellent project management to juggle multiple campaigns, clients and briefs simultaneously. Collaborate as part of a growing specialist team, delegating tasks to junior members, briefing them clearly and supporting them through completion. Deep understanding of the creator economy – industry, key players, trends and clients’ needs and objectives.
Other Essentials: Demonstrate Smarts’ core values: Infectiously Curious, Unusually Brave, Relentlessly Committed. Passion for pushing boundaries in communications and challenging standard approaches.
Benefits & Compensation: Competitive salary + excellent benefits. Location Based in London – hybrid with a minimum of 2 days per week in the office.
Apply Today! If this sounds like you, apply today!
Creator Manager employer: Smarts
At Smarts, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration. Our commitment to employee growth is evident through mentorship opportunities and a focus on data-driven storytelling, ensuring that you can thrive in your role while making a meaningful impact in the creator space. Join us to be part of a dynamic team that values innovation and celebrates success together.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to creators and agents on social media. Building those relationships can open doors for you.
✨Tip Number 2
Showcase your passion for creator marketing! When you get the chance to chat with potential employers, share your ideas and insights about the creator economy. Let them see your enthusiasm and knowledge – it’ll set you apart from the crowd.
✨Tip Number 3
Be proactive in your job search! Instead of waiting for job postings, reach out directly to agencies like Smarts. Express your interest in the Creator Manager role and ask if they have any upcoming opportunities. It shows initiative and could give you an edge.
✨Tip Number 4
Prepare for interviews by researching the agency’s recent campaigns and clients. Be ready to discuss how you can contribute to their success. Tailor your responses to highlight your experience in influencer marketing and your understanding of their needs.
We think you need these skills to ace Creator Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about working in the creator economy and how you can bring that energy to our team.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer marketing. We’re looking for someone who understands the ins and outs of creator campaigns, so don’t be shy about showcasing your achievements in this area!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Remember, we’re busy too!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Smarts
✨Know Your Creators
Before the interview, dive deep into the world of creators. Familiarise yourself with key players, trends, and successful campaigns in influencer marketing. This will not only show your passion but also help you discuss how you can foster relationships with creators effectively.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed multiple campaigns simultaneously. Highlight your attention to detail and organisational skills, as these are crucial for the Creator Manager role. Prepare to share how you’ve successfully met deadlines and maintained quality across projects.
✨Bring Ideas to the Table
Think about innovative approaches to creator marketing that you could suggest during the interview. This shows that you're not just reactive but proactive in your thinking. Be prepared to discuss how you would challenge the norm and deliver results beyond expectations.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing your past experiences and ideas. Good communication is key in this role, so demonstrate your ability to convey complex ideas simply and effectively, both in person and in any presentations you might be asked to give.
