Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead immersive brand experiences at events and create engaging marketing strategies.
- Company: Join SmartRecruiters, a top tech employer connecting people to jobs globally.
- Benefits: Enjoy remote work options, competitive salaries, and generous equity.
- Why this job: Be part of a diverse team that values creativity and upward mobility in a collaborative environment.
- Qualifications: Looking for strategic marketers with experience in brand storytelling and event management.
- Other info: Opportunity to work with big brands like Bosch and LinkedIn while making a real impact.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Company Description
SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.
SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Our inclusive office environment welcomes and respects all.
Job Description
The Brand Events and Marketing Engagement Manager is responsible for bringing the SmartRecruiters brand to life through immersive, high-impact experiences across live events, virtual engagements, and brand activations. This role ensures that every touchpoint—whether in-person, digital, or hybrid—delivers a cohesive, engaging, and unforgettable brand experience that drives demand, customer engagement, and brand affinity.
This position requires a strategic, creative, and execution-focused marketer who can seamlessly integrate brand storytelling, event activations, and audience engagement strategies to elevate SmartRecruiters’ presence in the industry and create memorable brand moments.
Key Responsibilities
-
Experiential Marketing & Brand Activations
- Own the end-to-end strategy and execution of brand experiences, ensuring SmartRecruiters has a standout presence at key industry events, conferences, and owned experiences.
- Design and execute immersive brand activations, from trade show booths and live demos to interactive installations that capture audience attention and drive engagement.
- Develop experiential marketing strategies that create strong emotional connections with customers, prospects, and industry influencers.
-
Live & Virtual Event Execution
- Plan, manage, and execute SmartRecruiters’ corporate marketing events, industry sponsorships, executive summits, and virtual webinars.
- Collaborate with content, PR, and social media teams to ensure event moments are amplified across owned and earned channels.
- Work cross-functionally with Sales and Growth Marketing to ensure events are aligned with pipeline goals, drive engagement, and support revenue-generating opportunities.
-
Customer & Audience Engagement at Events
- Partner with Customer Marketing & Advocacy to ensure customer voices are featured prominently in live and virtual event experiences.
- Develop creative networking opportunities, VIP experiences, and community-building moments within events to strengthen relationships with customers, partners, and industry leaders.
- Ensure SmartRecruiters’ thought leadership and innovations are front and center in all experiential marketing activations.
-
Creative Storytelling & On-Brand Experience Design
- Ensure every experience, from keynotes to brand activations, is fully aligned with SmartRecruiters’ messaging and positioning.
- Work closely with design and content teams to develop branded materials, immersive digital experiences, and interactive storytelling elements that make SmartRecruiters’ presence stand out.
- Support executive and customer engagement strategies within events, ensuring high-impact thought leadership and brand influence.
-
Measurement, Performance & ROI Optimization
- Define and track key experiential marketing metrics, including event engagement, lead generation, and customer interaction quality.
- Use data-driven insights to continuously optimize experiential strategies and improve event performance.
Work with Sales and Marketing Ops to ensure event-driven engagements translate into pipeline acceleration and measurable business impact.
Qualifications
Success Metrics & KPIs
- Event Engagement: Increase event attendance and audience interaction by 25% across in-person and virtual activations.
- Brand Consistency & Experience Quality: Ensure 100% alignment between experiential activations and SmartRecruiters’ brand messaging.
- Pipeline Contribution: Drive 300 high-intent MQLs per quarter from event-driven marketing programs.
- Customer & Community Participation: Secure customer and industry leader participation in at least 5 key events per year, ensuring high-value engagement.
- Event ROI Optimization: Improve post-event lead conversion rates by 30%, ensuring strong follow-up impact from live and virtual experiences.
#J-18808-Ljbffr
Senior Marketing Manager - Brand and Events employer: SmartRecruiters
Contact Detail:
SmartRecruiters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Brand and Events
✨Tip Number 1
Familiarize yourself with SmartRecruiters' brand values and mission. Understanding what drives the company will help you align your marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in executing high-impact events. Highlight specific examples where you've successfully managed brand activations or experiential marketing campaigns that drove engagement and demand.
✨Tip Number 3
Network with industry professionals and engage with SmartRecruiters' content on social media. Building connections can provide insights into the company culture and may even lead to referrals.
✨Tip Number 4
Prepare to discuss data-driven marketing strategies during interviews. Be ready to share how you've used metrics to optimize event performance and drive measurable business impact in previous roles.
We think you need these skills to ace Senior Marketing Manager - Brand and Events
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to highlight relevant experiences in experiential marketing, brand activations, and event management. Use specific examples that demonstrate your strategic thinking and execution capabilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand storytelling and event engagement. Mention specific achievements that relate to the metrics and success indicators outlined in the job description.
Showcase Your Creativity: In your application, include examples of past projects where you successfully executed immersive brand experiences or events. Highlight your creative approach and the impact these had on audience engagement and brand affinity.
How to prepare for a job interview at SmartRecruiters
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and executing brand experiences. Highlight specific examples where your strategic planning led to successful event outcomes, demonstrating your ability to think critically and creatively.
✨Emphasize Collaboration Skills
Since this role requires working cross-functionally, share experiences where you successfully collaborated with different teams, such as Sales, PR, or Content. This will show that you can effectively partner with others to achieve common goals.
✨Demonstrate Data-Driven Decision Making
Prepare to talk about how you've used metrics to measure the success of past events. Discuss specific KPIs you tracked and how you used data insights to optimize future marketing strategies, aligning with the company's focus on performance and ROI.
✨Bring Creative Ideas to the Table
Think of innovative ideas for brand activations or event experiences that could elevate SmartRecruiters' presence. Presenting fresh concepts during the interview will showcase your creativity and understanding of immersive marketing.
