We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
Job Description
This role is for a builder who loves coaching.
Early this year, Sportradar launched its first Sales Development function. The team now generates pipeline across more than ten product lines in four regions, partners closely with Account Executives and owns its own pipeline. The foundations and the culture are set. What comes next is making the motion consistent, measurable and scalable.
You will be the first dedicated manager of this team, reporting to the Senior Director of Sales Development and Enablement. Your focus is people: getting the absolute best from every SDR, building the standards they operate to, and shaping how Sales Development evolves as the business grows.
We want someone who has built a founding SDR team before, knows what great looks like in B2B SaaS, and is excited to rip up what isn't working and try again, in a business at the forefront of sport.
THE CHALLENGE
- Coaching and performance: Run a consistent coaching cadence across every region: 1:1s, call and email reviews, sequence feedback and skill development plans. Raise the bar on quality, not just volume.
- Playbooks and standardisation: Revamp the SDR playbook (still a work in progress!) and create shared standards across regions, while leaving room for what works locally. Make “how we prospect” something every SDR can explain and repeat.
- Metrics and accountability: Own team performance against meetings held, SQOs, pipeline generated and outbound activity. Define and enforce the activity standards that drive them, including calling discipline.
- Onboarding and ramp: Build a structured ramp path that gets new SDRs productive faster, and prove it with data.
- SDR to AE partnership: Strengthen the handoff so every meeting lands with the right context. Build trust with sales leaders and turn sceptics into advocates.
- Competitive and market readiness: Partner with Enablement and Product Marketing to upskill SDRs in competitive and product knowledge across the portfolio.
- AI and future-proofing: Lead how the team uses AI to research, personalise and prioritise. Encourage creativity and experimentation so the SDR role evolves with AI.
- Operating rhythm: Design team cadences, competitions and rituals that keep energy and focus high across time zones.
- Hiring and development: Partner on hiring and build clear progression paths so top SDRs grow with Sportradar.
ABOUT YOU:
- Experience building or scaling a founding SDR team in a B2B SaaS scale-up
- A track record managing SDRs across multiple regions and time zones
- Background in sport, media, advertising technology or data
- Power-user fluency in Outreach and Salesforce
- A coach-first style. You develop people in the room, not only from a dashboard
- A collaborative instinct. You partner with sales leadership, Enablement, RevOps and Marketing
- A clear view on how AI will reshape the Sales Development role, and how to prepare a team for it
- Comfort with ambiguity and a habit of documenting as you build
- A bias for quality over activity, and ownership of outcomes, not tasks
- Previous experience with Product Manager and Marketing personas
- Experience partnering with Enablement on certification or ramp programmes
OUR OFFER
- A collaborative environment with colleagues from all over the world (Engineering offices in Europe, Asia and US) including various social events and teambuilding.
- Flexibility to manage your workday and tasks with autonomy.
- A balance of structure and autonomy to tackle your daily tasks.
- Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants.
- Global Employee Assistance Programme.
- Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience).
While we appreciate the flexibility and benefits of working from home, we strongly believe that coming together in person fosters stronger connections, encourages collaboration, and drives innovation—both as individuals and as a company. The energy, shared ideas, and team support we experience in the office strengthen the foundation of our success and culture. For this reason, we are an office-first business operating a on-site model, with team members working in the office four days a week to build relationships, exchange ideas, and grow together.
Additional Information
At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!
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