At a Glance
- Tasks: Help shape a data-driven digital marketing strategy for SMBs and create engaging content.
- Company: Join SmartPA, a vibrant company transforming admin services with creativity and tech.
- Benefits: Gain real-world experience, mentorship, and potential for future opportunities in a hybrid work environment.
- Other info: Flexible remote work with occasional office visits in Edinburgh.
- Why this job: Make a real impact on B2B marketing while building your CV with tangible projects.
- Qualifications: Studying Marketing or related field, strong social media knowledge, and analytical skills.
The predicted salary is between 20000 - 30000 € per year.
We’re looking for a dynamic, digitally-savvy marketing intern to help us build and execute a data-driven digital marketing strategy targeted at our small and medium-sized business (SMB) client base. You’ll work directly with our Chief Commercial Officer and have real input into the direction of our marketing efforts – this is a really great opportunity for your CV!
You’ll spend the summer:
- Researching SMB audiences and identifying the most effective digital channels to reach them
- Developing and documenting a digital marketing strategy with clear objectives, channels, messaging and KPIs
- Creating compelling content for social media, email campaigns, and the SmartPA website
- Managing and growing our social media presence (particularly focused on Instagram, Facebook, X and possibly TikTok)
- Analysing paid digital campaigns (Google Ads, LinkedIn Ads)
- Using analytics tools to track performance and make data-led recommendations
- Supporting SEO activities including keyword research and on-page optimisation
- Collaborating with the wider Growth team on lead generation campaigns
- Presenting findings and strategy updates to senior stakeholders
This internship is a genuine opportunity to shape how we reach and engage the businesses that need us most.
Experience
Essential:
- Currently studying for a degree in Marketing, Digital Marketing, Business or a closely related discipline (2nd or 3rd year)
- Strong understanding of major social media platforms and digital marketing principles
- Analytical mindset — comfortable working with data and drawing actionable insights
- Excellent written communication skills with an eye for engaging copy
- Proactive, self-starter attitude with strong organisational skills
- Genuine interest in the SMB landscape and B2B marketing
Desirable:
- Hands-on experience with tools such as HubSpot
- Familiarity with paid social or PPC advertising
- Basic knowledge of SEO best practices
- Experience managing social media accounts (personal or professional)
- InDesign or basic design skills a bonus
Work Remotely
This is a remote role however you would be welcome to travel to our Edinburgh City Centre office from time to time. We’re flexible on exact arrangements and happy to discuss what works for you.
Job Type
Full-time Temporary (10-12 weeks)
What's in it for you?
- Real-world experience building a B2B digital marketing strategy from the ground up
- Direct mentorship from a senior commercial leader
- Exposure to the fast-growing virtual services and business automation sector
- A tangible portfolio piece: a fully developed digital marketing strategy
- Potential for ongoing or graduate-level opportunities for the right candidate
- A hybrid working environment with time in our vibrant Edinburgh city-centre office
For application, we will need a copy of your CV and a short cover letter (no more than one page) telling us why you’re excited about this role and what you’d bring to SmartPA’s digital marketing strategy. We’d love to see examples of any marketing work, campaigns, or projects you’ve been involved in — even if they’re from university assignments or personal projects. If you need more information please contact our Chief Commercial Officer, Jo at Jo.styles@smart-pa.com
About us
At SmartPA, we don’t just provide support – we transform it. Our vision is to deliver a world-class, human-centred, tech-enabled PA and admin service that delivers measurable results, today and into the future. Trusted by global leaders in industries like tech, automotive, retail and legal, we’re the engine behind smarter, more efficient operations. With a vibrant, client-focused culture and a team driven by creativity, no two days at SmartPA are ever the same! As we continue to grow rapidly, this is your opportunity to join us on the journey to becoming the most optimised administrative organisation in the world. If you’re ready to challenge the status quo and create meaningful impact, we want to hear from you!
Digital Marketing Intern in Edinburgh employer: SmartPA
At SmartPA, we pride ourselves on being an excellent employer, offering a vibrant and client-focused culture that fosters creativity and innovation. As a Digital Marketing Intern, you'll gain invaluable real-world experience while working closely with senior leaders in a flexible hybrid environment, with opportunities for mentorship and career growth. Our Edinburgh city-centre office provides a dynamic backdrop for your professional development, making this internship not just a job, but a stepping stone to a rewarding career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Intern in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with professionals on LinkedIn. The more connections you make, the better your chances of landing that dream internship.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing any marketing projects or campaigns you've worked on, even if they're from uni. This will give us a taste of your creativity and what you can bring to our digital marketing strategy.
✨Tip Number 3
Be proactive! Don’t just wait for opportunities to come to you. Apply through our website, follow up on your applications, and express your enthusiasm for the role. We love candidates who take initiative!
✨Tip Number 4
Prepare for interviews by researching our company and the SMB landscape. Understand our values and how we operate. This will help you stand out and show us that you're genuinely interested in being part of the SmartPA team.
We think you need these skills to ace Digital Marketing Intern in Edinburgh
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Keep it concise, no more than one page, and make sure to express your excitement for the role. Highlight what you can bring to our digital marketing strategy and why you're passionate about working with SMBs.
Show Off Your Marketing Experience:We want to see what you've done! Include examples of any marketing work, campaigns, or projects you've been involved in. Even if it's from university assignments or personal projects, showcasing your skills will help us see your potential.
Tailor Your CV to the Role:Make sure your CV reflects the skills and experiences that are most relevant to this internship. Highlight your understanding of digital marketing principles and any hands-on experience with social media platforms or analytics tools.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're proactive and keen to join the SmartPA team!
How to prepare for a job interview at SmartPA
✨Know Your Digital Marketing Basics
Before the interview, brush up on your understanding of digital marketing principles. Familiarise yourself with key concepts like SEO, PPC, and social media strategies. This will help you speak confidently about how you can contribute to the team.
✨Showcase Your Analytical Skills
Since the role involves analysing data and making recommendations, be prepared to discuss any relevant experience you have with analytics tools. Bring examples of how you've used data to inform decisions in past projects or coursework.
✨Prepare Engaging Content Examples
Have a few pieces of content ready to share that demonstrate your writing skills and creativity. Whether it's social media posts, email campaigns, or even university assignments, showing your ability to create compelling content will impress the interviewers.
✨Express Your Passion for SMBs
Make sure to convey your genuine interest in the small and medium-sized business landscape. Research some trends or challenges they face and be ready to discuss how your ideas could help address these in your role at SmartPA.
