Senior Sales GTM & Agency Strategist

Senior Sales GTM & Agency Strategist

Location: London
Reports To: Director, Global Revenue Enablement
Mission: Drive Sales Excellence Through Strategic Playbooks

Responsibilities

• Sales & Agency GTM Strategy and Playbook Ownership
  • Own, design, and maintain the end‑to‑end Global Sales GTM Playbook, ensuring all sales stages, exit criteria, and methodologies are clearly defined, adopted, and effective.
  • Develop and execute the Agency enablement strategy and work with the Partnerships & Competitive Lead to create tailored narratives, workshops, and training for the global Agency segment.
  • Partner with Product Marketing to translate product features and competitive intelligence into clear, differentiated, and value‑based sales narratives and positioning for global commercial teams.
  • Design, roll out, and measure high‑priority sales plays and initiatives (e.g., vertical‑specific campaigns, new product GTMs) to increase pipeline generation and accelerate time‑to‑close.
• Commercial Coaching and Skill Enablement
  • Own the role‑specific orientation experience for new Sales and Agency hires, focusing on discovery, scoping, and value articulation.
  • Develop and lead high‑impact practice sessions and role‑plays (scoping, objection handling, executive pitching) to drive skill transfer and consistency across regional pods.
  • Collaborate with the Enablement Training Manager to design and execute ongoing certifications that benchmark seller competency in core skills and methodology execution.
• Cross‑Functional Execution & Accountability
  • Partner with Sales Leadership and Revenue Operations to enforce sales process rigor, ensuring pre‑sales engagement is maximized and deals are properly qualified.
  • Work with the Content Governance team to embed AI‑backed competitive intelligence and best‑in‑class messaging directly into Outreach sequences and the Sales Co‑Pilot tool.
  • Collaborate with Sales Operations to analyze performance data (deal velocity, win rates, campaign lift) to identify coaching gaps and inform future playbook iterations.

Qualifications

• 5+ years of experience in a high‑growth B2B SaaS environment in Sales Enablement, Sales Training, or a Sales Leadership role.
• Proven ability to design, implement, and drive adoption of complex sales methodologies (Challenger, MEDDPICC, Sandler, Miller‑Heiman).
• Deep expertise in the digital advertising, paid social, or AdTech industry landscape.
• Exceptional communication and presentation skills, with a track record of coaching and influencing senior sales leaders and high‑performing sellers.
• Demonstrated experience managing large‑scale GTM projects cross‑functionally across Sales, Product Marketing, and Operations.
• Strong bias for action and a passion for turning strategy into measurable commercial results.

Benefits

• Work at the forefront of AdTech within a fast‑growing global SaaS company.
• Exposure to senior stakeholders and strategic decision‑making.
• Collaborative, international culture with offices worldwide.
• Competitive compensation and benefits package.

Salary

$80,000.00‑90,000 GBP per year

About Smartly

Smartly is the AI‑powered advertising technology company transforming ad experiences for brands and their consumers. Our platform integrates media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is recognized as a Leader in The Forrester Wave: Creative Advertising Technologies and has over 700 brand clients worldwide, managing more than $6 B in ad spend across major media platforms.

We are a diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries and committed to an inclusive environment where everyone is respected and heard.