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- Tasks: Design and optimise email marketing strategies to boost customer engagement and conversion.
- Company: Join Smartly, a leading AI-powered advertising tech company with a diverse team.
- Benefits: Enjoy competitive pay, equity options, healthcare, and a hybrid work model.
- Other info: Be part of an inclusive culture that values transparency and open feedback.
- Why this job: Make a global impact while growing your career in a dynamic marketing environment.
- Qualifications: 5+ years in lifecycle marketing, with strong skills in Marketo and Salesforce.
The predicted salary is between 36000 - 60000 £ per year.
Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. In this role, you will own the lifecycle roadmap end-to-end - designing, building, and optimizing prospect and customer journeys that drive measurable impact across the funnel. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep expertise in email marketing and Marketo, and a keen eye on data to inform decisions. You will operate at the intersection of growth strategy, operational excellence, and performance marketing - partnering closely with Sales, Events, Brand, Paid Media, and external agencies.
Responsibilities
- Own and design Smartly's end-to-end email marketing and nurture calendar, building and optimising high-performing programs that increase engagement, improve open rates, and materially lift click-to-open rate (CTOR) and downstream conversion metrics across the lifecycle.
- Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.
- Lead a structured experimentation roadmap with clear hypotheses, testing emails.
- Manage the external offshore agency to execute campaigns at scale with strong QA and performance oversight.
- Own execution of select integrated cross functional campaigns, by setting clear goals and partnering cross functionally to execute on programs.
- Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritisation and clearly communicate results.
- Build and optimise smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo.
- Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.
- Develop dashboards and reporting frameworks to diagnose funnel gaps and guide prioritisation.
- Share insights with leadership and continuously refine lifecycle strategy based on data.
Qualifications
- 5+ years of lifecycle or retention marketing experience within B2B environments.
- At least 2 years of hands-on experience with Marketo and Salesforce.
- Proven experience running lifecycle or customer marketing programs that drive measurable growth.
- Strong analytical skills and comfort working in a fast-paced, agile environment.
- Experience collaborating cross-functionally and managing agencies or offshore partners.
- Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.
What we offer
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.
- Culture Handbook: Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook.
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Interested in building your career at Smartly? Get future opportunities sent straight to your email.
Lifecycle Marketing Manager in London employer: Smartly
Contact Detail:
Smartly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in lifecycle marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Smartly and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. We love candidates who resonate with our mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Smartly.
We think you need these skills to ace Lifecycle Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in lifecycle marketing, especially with tools like Marketo and Salesforce. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven measurable growth in previous roles. Numbers speak volumes, so include metrics that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for marketing and any innovative ideas you have!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you into the process. We can’t wait to hear from you!
How to prepare for a job interview at Smartly
✨Know Your Lifecycle Marketing Inside Out
Make sure you’re well-versed in lifecycle marketing principles, especially in a B2B context. Brush up on your experience with email marketing and tools like Marketo, as you'll need to demonstrate how you've successfully driven measurable growth in past roles.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where your analytical skills made a difference. Be ready to explain how you’ve used data to inform decisions and optimise campaigns, particularly in relation to improving open rates and conversion metrics.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples that highlight your ability to collaborate effectively. Share stories about how you’ve partnered with sales, events, or external agencies to execute successful campaigns.
✨Be Ready for a Test-and-Learn Mindset
Expect questions about your approach to experimentation. Prepare to discuss how you’ve led structured testing roadmaps, including setting clear hypotheses and measuring outcomes. This will show your potential employer that you can drive innovation and adapt strategies based on results.