At a Glance
- Tasks: Design and optimise email marketing strategies to drive customer engagement and conversion.
- Company: Join Smartly, a leading AI-powered advertising technology company.
- Benefits: Enjoy competitive pay, equity options, and a focus on wellbeing.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make a global impact while growing your career in a dynamic environment.
- Qualifications: 5+ years in lifecycle marketing, with strong skills in Marketo and Salesforce.
The predicted salary is between 60000 - 80000 £ per year.
Smartly is looking for a performance-driven Growth Marketing Manager to join our Growth Marketing team in London. In this role, you will own the lifecycle roadmap end-to-end - designing, building, and optimizing prospect and customer journeys that drive measurable impact across the funnel. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep expertise in email marketing and Marketo, and a keen eye on data to inform decisions. You will operate at the intersection of growth strategy, operational excellence, and performance marketing - partnering closely with Sales, Events, Brand, Paid Media, and external agencies.
As a Growth Marketing Manager, you will:
- Own and design Smartly’s end-to-end email marketing and nurture calendar, building and optimizing high-performing programs that increase engagement, improve open rates, and materially lift click-to-open rate (CTOR) and downstream conversion metrics across the lifecycle.
- Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.
- Lead a structured experimentation roadmap with clear hypotheses, testing emails.
- Manage the external offshore agency to execute campaigns at scale with strong QA and performance oversight.
- Own execution of select integrated cross-functional campaigns, by setting clear goals and partnering cross-functionally to execute on programs.
- Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritization and clearly communicate results.
- Build and optimize smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo.
- Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.
- Develop dashboards and reporting frameworks to diagnose funnel gaps and guide prioritization.
- Share insights with leadership and continuously refine lifecycle strategy based on data.
We are looking for you if you have:
- 5+ years of lifecycle or retention marketing experience within B2B environments.
- At least 2 years of hands-on experience with Marketo and Salesforce.
- Proven experience running lifecycle or customer marketing programs that drive measurable growth.
- Strong analytical skills and comfort working in a fast-paced, agile environment.
- Experience collaborating cross-functionally and managing agencies or offshore partners.
- Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.
Smartly is committed to being the best place for growth-minded individuals to thrive. Join us to build scalable lifecycle programs that directly impact revenue and long-term customer value.
What we offer you:
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.
Growth Marketing Manager in London employer: Smartly
Smartly is an exceptional employer for growth-minded individuals, offering a vibrant and inclusive culture that celebrates diversity with over 750 team members from 60 nationalities. Located in London, the company provides generous healthcare packages, a focus on wellbeing, and ample career development opportunities, all within a hybrid work model that promotes work-life balance. Join us to make a global impact while enjoying competitive compensation and performance-based rewards in a dynamic environment that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Smartly and understanding their growth strategies. Tailor your answers to show how your experience aligns with their goals and culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Smartly team.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience with email marketing, Marketo, and any relevant metrics you've driven in previous roles. We want to see how you can bring measurable impact to our team!
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to inform your marketing strategies and improve performance. We love a good number cruncher!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. We appreciate straightforward communication, so let’s get to the good stuff quickly!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Smartly while you're at it!
How to prepare for a job interview at Smartly
✨Know Your Metrics
As a Growth Marketing Manager, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like CTOR and conversion rates, and be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Marketo Skills
Since hands-on experience with Marketo is crucial for this role, prepare to talk about specific campaigns you've executed using the platform. Highlight any innovative strategies you implemented to optimise email marketing and nurture programmes.
✨Collaboration is Key
This position requires working closely with various teams. Be prepared to share examples of how you've successfully collaborated cross-functionally in previous roles, especially with sales and external agencies, to achieve common goals.
✨Embrace Experimentation
Smartly values a test-and-learn approach. Come equipped with examples of how you've led structured experimentation in your marketing efforts. Discuss your hypotheses, the tests you ran, and the insights gained from those experiments.
