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For Companies At a Glance
- Tasks: Lead customer marketing and education initiatives to drive engagement and success.
- Company: Join Smartly, a global leader in AI-powered advertising technology transforming brand experiences.
- Benefits: Enjoy a hybrid work model, generous healthcare, equity options, and career development opportunities.
- Why this job: Be part of a diverse team making a global impact while fostering an inclusive culture.
- Qualifications: 7-10+ years in customer marketing or education with strong communication and data-driven skills.
- Other info: Work in a vibrant environment with over 750 colleagues from 60+ nationalities.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a strategic and execution-focused leader to own Customer Marketing and Customer Education. This role will be responsible for driving engagement, adoption, and advocacy across our customer base through programs that educate, inspire, and elevate our customers’ success stories. You’ll work closely with GTM, Product, and CS to turn education into empowerment and customer success into growth.
As a Principal, Customer Marketing & Education at Smartly, you´ll be responsible for:
- Customer Marketing
- Build and scale our customer advocacy engine—case studies, testimonials, awards, and community building.
- Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
- Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams.
- Lead programs that drive deeper adoption, renewals, and expansion.
- Customer Education
- Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
- Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
- Drive usage and engagement with education platforms (LMS, academy, etc.).
- Leverage education analytics to optimize content and improve customer outcomes.
- Cross-functional Leadership
- Act as a strategic partner to CS, Product, and PMM teams.
- Build and manage a small team or network of cross-functional contributors.
- Set KPIs across engagement, adoption, satisfaction, and advocacy.
We’re definitely looking for you if you have:
- 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
- Proven track record of building customer-facing programs that scale.
- Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
- Experience with LMS platforms, advocacy tools, and customer marketing technologies.
- Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
- The ability to work in a hybrid model (3 days a week at the office).
What We Offer You:
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive.
Principal, Customer Marketing & Education employer: Smartly.io
Contact Detail:
Smartly.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal, Customer Marketing & Education
✨Tip Number 1
Familiarise yourself with Smartly's customer success stories and case studies. Understanding how they have successfully engaged their customers will help you articulate your vision for customer marketing and education during discussions.
✨Tip Number 2
Network with current or former employees of Smartly on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've managed in previous roles. Being data-driven is crucial for this position, so having concrete examples ready will demonstrate your capability to own and drive results.
✨Tip Number 4
Showcase your understanding of LMS platforms and customer marketing technologies. Being able to speak knowledgeably about these tools will highlight your readiness to take on the responsibilities of the role.
We think you need these skills to ace Principal, Customer Marketing & Education
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer Marketing, Product Marketing, and Customer Education. Use specific examples that demonstrate your ability to build customer-facing programs and drive engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer success and education. Mention how your background aligns with the role's requirements and provide examples of how you've successfully driven customer advocacy and engagement in previous positions.
Showcase Your Data-Driven Approach: Since the role requires comfortability with data, include metrics and KPIs from your past roles that showcase your impact on customer adoption and satisfaction. This will demonstrate your analytical skills and results-oriented mindset.
Highlight Cross-Functional Collaboration: Emphasise your experience working with cross-functional teams, particularly with Product and Customer Success. Provide examples of how you’ve partnered with other departments to achieve common goals, as this is crucial for the role.
How to prepare for a job interview at Smartly.io
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing customer marketing strategies. Highlight specific examples where you've successfully driven engagement and adoption, and be ready to explain how you measure success through KPIs.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, come prepared with examples of how you've effectively collaborated with product, customer success, and marketing teams in the past. Emphasise your ability to build relationships and drive results together.
✨Highlight Your Storytelling Skills
As a Principal in Customer Marketing & Education, storytelling is key. Prepare to share how you've translated customer outcomes into compelling narratives that resonate with audiences. Think of specific success stories that showcase your impact.
✨Familiarise Yourself with Relevant Tools
Make sure you're well-versed in LMS platforms and customer marketing technologies. Be ready to discuss your experience with these tools and how they can enhance customer education and advocacy efforts in the role.
