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For Companies At a Glance
- Tasks: Lead marketing operations, manage tools, and optimise processes for maximum impact.
- Company: Join Smartly, a leader in AI-powered advertising technology transforming brand experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across teams.
- Why this job: Be part of a global team driving innovative marketing strategies that make a real difference.
- Qualifications: 10+ years in B2B marketing, expertise in marketing automation, and strong analytical skills required.
- Other info: Work closely with top brands and manage significant ad spend across major platforms.
The predicted salary is between 43200 - 72000 £ per year.
We are expanding our global Growth Marketing team at Smartly and seeking a passionate marketing professional to join us! As the Director of Marketing Operations, you will play a critical role in ensuring the Marketing team operates efficiently with the right tools, services, and processes while maximizing the impact of all marketing activities. This role combines hands-on marketing automation expertise with high-level strategic planning, cross-functional project management, and operational leadership to enhance marketing performance, scalability, and revenue contribution.
Reporting to the VP of Growth Marketing and leading a team of three, you will be a key member of the global marketing team. You will also collaborate closely with Sales, SDR, Sales Operations, Finance, and the broader marketing team to drive the success of marketing initiatives.
As the Director of Marketing Operations at Smartly, you will:
- Own the full marketing technology stack, identifying and implementing new tools and integrations.
- Manage the lead lifecycle, including lead scoring and progression from creation to opportunity, in collaboration with Sales Operations.
- Ensure data quality and governance by maintaining best practices in key systems, including database hygiene, enrichment, segmentation, and analysis.
- Lead annual and quarterly marketing planning, setting measurable goals aligned with business priorities.
- Oversee project management and execution of marketing initiatives, ensuring cross-team alignment, timely delivery, and efficient resource allocation.
- Manage and allocate the marketing budget, ensuring optimized spend for maximum impact.
- Own marketing reporting, including marketing attribution models, and build and maintain Salesforce and Marketo Measure dashboards to track marketing performance across the funnel, to inform budget decisions.
- Define key marketing KPIs and develop cross-functional reporting for performance analysis.
- Partner with Sales Operations to optimize integrations and data flow between Marketo, Salesforce, and other sales tools.
- Troubleshoot and resolve marketing technology issues, optimizing platform performance and efficiency.
10+ years of B2B marketing experience in tech companies (preferably SaaS). Proven experience in marketing operations or with deep proficiency in marketing automation and CRM platforms (e.g., Marketo, Hubspot, Salesforce), with preference for Marketo experience. Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights. Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously. Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau, Datorama) is a plus.
Head of CRM & Marketing Operations employer: Smartly.io
Contact Detail:
Smartly.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM & Marketing Operations
✨Tip Number 1
Familiarise yourself with the latest marketing automation tools, especially Marketo and Salesforce, as these are crucial for the role. Demonstrating your hands-on experience with these platforms during networking or interviews can set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific metrics and outcomes will highlight your ability to contribute to Smartly's marketing performance.
✨Tip Number 3
Network with professionals in the B2B tech space, particularly those with experience in marketing operations. Engaging with industry peers can provide insights into the role and may even lead to referrals within Smartly.
✨Tip Number 4
Prepare to discuss your project management experience in detail, especially how you've successfully managed multiple projects simultaneously. Highlighting your organisational skills will demonstrate your readiness to lead a team effectively at Smartly.
We think you need these skills to ace Head of CRM & Marketing Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in tech companies. Emphasise your expertise in marketing operations and any specific tools like Marketo or Salesforce that you have used.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing operations and your strategic vision. Mention specific achievements in previous roles that demonstrate your ability to enhance marketing performance and manage cross-functional teams.
Highlight Analytical Skills: In your application, provide examples of how you've used data analysis to drive marketing decisions. Discuss any experience with reporting tools like Google Analytics or Tableau, as this is crucial for the role.
Showcase Project Management Experience: Detail your project management skills by describing past projects where you successfully managed multiple initiatives simultaneously. Highlight your organisational skills and ability to deliver results on time and within budget.
How to prepare for a job interview at Smartly.io
✨Showcase Your Marketing Automation Expertise
As the role requires deep proficiency in marketing automation and CRM platforms, be prepared to discuss your hands-on experience with tools like Marketo and Salesforce. Highlight specific projects where you successfully implemented or optimised these systems.
✨Demonstrate Analytical Skills
The position demands strong analytical skills, so come ready to share examples of how you've interpreted data to drive marketing decisions. Discuss any tools you've used, such as Google Analytics or Tableau, to provide actionable insights.
✨Emphasise Project Management Experience
With multiple projects running simultaneously, it's crucial to showcase your project management skills. Prepare to talk about how you've managed cross-functional teams and ensured timely delivery of marketing initiatives in previous roles.
✨Align with Business Priorities
Understanding the company's business goals is key. Research Smartly's objectives and be ready to discuss how your marketing strategies can align with their priorities. This shows that you're not just a marketer but a strategic partner.
