At a Glance
- Tasks: Design and optimise email marketing strategies to boost customer engagement and conversion.
- Company: Join Smartly, a diverse team making a global impact in marketing.
- Benefits: Enjoy competitive pay, equity options, and generous healthcare packages.
- Other info: Flexible hybrid work model with opportunities for career development.
- Why this job: Be at the forefront of marketing innovation and drive real business growth.
- Qualifications: 5+ years in lifecycle marketing with strong analytical skills and Marketo experience.
The predicted salary is between 50000 - 65000 £ per year.
About Smartly
Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. In this role, you will own the lifecycle roadmap end-to-end - designing, building, and optimising prospect and customer journeys that drive measurable impact across the funnel. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep expertise in email marketing and Marketo, and keen eye on data to inform decisions. You will operate at the intersection of growth strategy, operational excellence, and performance marketing - partnering closely with Sales, Events, Brand, Paid Media, and external agencies.
Responsibilities
- Own and design Smartly’s end-to-end email marketing and nurture calendar, building and optimising high-performing programs that increase engagement, improve open rates, and materially lift click-to-open rate (CTOR) and downstream conversion metrics across the lifecycle.
- Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.
- Lead a structured experimentation roadmap with clear hypotheses, testing emails.
- Manage the external offshore agency to execute campaigns at scale with strong QA and performance oversight.
- Own execution of select integrated cross functional campaigns, by setting clear goals and partnering cross functionally to execute on programs.
- Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritisation and clearly communicate results.
- Build and optimise smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo.
- Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.
- Develop dashboards and reporting frameworks to diagnose funnel gaps and guide prioritisation.
- Share insights with leadership and continuously refine lifecycle strategy based on data.
Qualifications
- 5+ years of lifecycle or retention marketing experience within B2B environments.
- At least 2 years of hands‑on experience with Marketo and Salesforce.
- Proven experience running lifecycle or customer marketing programs that drive measurable growth.
- Strong analytical skills and comfort working in a fast‑paced, agile environment.
- Experience collaborating cross‑functionally and managing agencies or offshore partners.
- Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.
What we offer you
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.
Growth Marketing Manager employer: Smartly.io
Smartly is an exceptional employer that champions a diverse and inclusive culture, bringing together over 750 team members from more than 60 nationalities. With a strong focus on employee wellbeing, generous healthcare packages, and a commitment to career development, Smartly offers a dynamic hybrid workplace in London where you can thrive both personally and professionally while making a global impact.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smartly.io and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smartly.io are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smartly.io on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smartly.io. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smartly.io. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smartly.io:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smartly.io’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smartly.io
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smartly.io will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smartly.io, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
