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For Companies At a Glance
- Tasks: Lead strategic marketing initiatives and drive growth through innovative account-based marketing strategies.
- Company: Join Smartly, a leading AI-powered advertising tech company transforming ad experiences globally.
- Benefits: Enjoy a hybrid work model, generous healthcare, equity options, and a focus on wellbeing.
- Why this job: Be part of a diverse team making a global impact while developing your career in a dynamic environment.
- Qualifications: 10+ years in B2B marketing with expertise in ABM for enterprise clients; strong analytical and communication skills required.
- Other info: Work from our London office three days a week and explore opportunities to work abroad.
The predicted salary is between 43200 - 72000 £ per year.
We're rapidly expanding our global Growth Marketing team at Smartly and looking for an exceptional, results-driven marketing leader to join us as a core individual contributor! As the Global Lead of Strategic Marketing Initiatives, you'll be pivotal in driving Smartly's most critical market growth through advanced, account-centric strategies. This is a unique opportunity to architect and execute world-class, multi-market programs with high visibility across leadership.
As the Global Lead of Strategic Marketing Initiatives, you will…
- Champion and operationalize Smartly's global ABM strategy, partnering with Sales leadership to identify and activate high-value accounts for pipeline and revenue acceleration.
- Design and execute end-to-end 1:1, 1:Few, and 1:Many ABM programs, developing integrated, region-specific campaigns for enterprise accounts.
- Own and optimize our core ABM tech stack: 6Sense (transitioning to Demandbase), Salesforce, and Marketo, driving adoption and best practices.
- Partner deeply with SDRs to translate growth marketing campaigns into actionable account lists and compelling content for outreach.
- Innovate with new, impactful approaches to engage and convert target accounts, standing out in the market.
- Strategically leverage AI to enhance programs, including content creation and website optimization.
- Collaborate with content marketing to shape strategy, messaging, and align demand generation programs.
- Oversee the development of all supporting campaign materials: from personalized landing pages to direct mailers and custom gifting.
- Deliver world-class, data-driven reporting that clearly shows ABM and strategic initiative impact on pipeline, revenue, and meetings booked, demonstrating clear ROI.
- Manage program budgets, identify new tools, and build a best-in-class ABM and strategic marketing practice.
We are looking for...
- 10+ years of B2B marketing experience in fast-growing tech/SaaS, with 5+ years directly leading and executing comprehensive ABM programs (1:1, 1:Few, 1:Many) for enterprise clients.
- Mastery of leading ABM platforms (e.g., 6Sense, Demandbase, Terminus), marketing automation (e.g., Marketo), and CRM (e.g., Salesforce); proven integration/optimization experience.
- Exceptional understanding of complex enterprise B2B buying groups and C-level personas, with proven ability to craft tailored, influential campaigns.
- Superior analytical skills to drive, execute, and optimize campaigns, with a clear track record of measuring success by pipeline, revenue, and meetings booked.
- Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals.
- Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework.
- The ability to work out of our London office 3 days a week.
What We Offer You...
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive.
Global Lead of Strategic Marketing Initiatives employer: Smartly.io
Contact Detail:
Smartly.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Lead of Strategic Marketing Initiatives
✨Tip Number 1
Familiarise yourself with the latest trends in Account-Based Marketing (ABM). Understanding the nuances of ABM strategies and how they apply to enterprise clients will give you a significant edge. Consider following industry leaders on social media or joining relevant webinars to stay updated.
✨Tip Number 2
Network with professionals who are already in strategic marketing roles, especially those with experience in tech/SaaS. Engaging in conversations about their experiences can provide insights into what Smartly values in candidates and help you tailor your approach.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've executed. Be ready to discuss how you measured success and optimised campaigns based on data, as this is crucial for the role at Smartly.
✨Tip Number 4
Demonstrate your understanding of collaboration across departments. Prepare to discuss how you've successfully partnered with sales, content marketing, and other teams in previous roles to drive revenue growth, as this will resonate well with Smartly's team-oriented culture.
We think you need these skills to ace Global Lead of Strategic Marketing Initiatives
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in tech/SaaS. Emphasise your leadership in executing ABM programs and your familiarity with platforms like 6Sense and Salesforce.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of Smartly's mission and how your skills align with their needs. Mention specific examples of successful campaigns you've led and how they relate to the role.
Highlight Analytical Skills: Demonstrate your analytical abilities by including metrics from past campaigns. Show how you measured success through pipeline growth, revenue, and meetings booked, as these are crucial for the role.
Showcase Collaboration Experience: Since the role involves working closely with Sales and other teams, provide examples of how you've successfully collaborated with different departments to achieve marketing goals.
How to prepare for a job interview at Smartly.io
✨Showcase Your ABM Expertise
As the role heavily focuses on Account-Based Marketing, be prepared to discuss your experience with ABM strategies. Highlight specific campaigns you've led, the tools you used, and the measurable outcomes achieved.
✨Demonstrate Analytical Skills
The position requires superior analytical skills. Be ready to share examples of how you've used data to drive marketing decisions, optimise campaigns, and measure success in terms of pipeline and revenue.
✨Communicate Effectively
Outstanding communication is key for this role. Practice articulating your ideas clearly and persuasively, especially when discussing how you've collaborated with sales teams or other stakeholders to achieve common goals.
✨Prepare for Cultural Fit
Smartly values an inclusive culture. Research their values and be prepared to discuss how your personal values align with theirs. Share experiences that demonstrate your commitment to diversity and collaboration.
