Global Lead of Strategic Marketing Initiatives New London

We're rapidly expanding our global Growth Marketing team at Smartly and looking for an exceptional, results-driven marketing leader to join us as a core individual contributor! As the Global Lead of Strategic Marketing Initiatives, you'll be pivotal in driving Smartly's most critical market growth through advanced, account-centric strategies. This is a unique opportunity to architect and execute world-class, multi-market programs with high visibility across leadership.

As the Global Lead of Strategic Marketing Initiatives, you will…

• Champion and operationalize Smartly's global ABM strategy, partnering with Sales leadership to identify and activate high-value accounts for pipeline and revenue acceleration.
• Design and execute end-to-end 1:1, 1:Few, and 1:Many ABM programs, developing integrated, region-specific campaigns for enterprise accounts.
• Own and optimize our core ABM tech stack: 6Sense (transitioning to Demandbase), Salesforce, and Marketo, driving adoption and best practices.
• Partner deeply with SDRs to translate growth marketing campaigns into actionable account lists and compelling content for outreach.
• Innovate with new, impactful approaches to engage and convert target accounts, standing out in the market.
• Strategically leverage AI to enhance programs, including content creation and website optimization.
• Collaborate with content marketing to shape strategy, messaging, and align demand generation programs.
• Oversee the development of all supporting campaign materials: from personalized landing pages to direct mailers and custom gifting.
• Deliver world-class, data-driven reporting that clearly shows ABM and strategic initiative impact on pipeline, revenue, and meetings booked, demonstrating clear ROI.
• Manage program budgets, identify new tools, and build a best-in-class ABM and strategic marketing practice.

We are looking for...

• 10+ years of B2B marketing experience in fast-growing tech/SaaS, with 5+ years directly leading and executing comprehensive ABM programs (1:1, 1:Few, 1:Many) for enterprise clients.
• Mastery of leading ABM platforms (e.g., 6Sense, Demandbase, Terminus), marketing automation (e.g., Marketo), and CRM (e.g., Salesforce); proven integration/optimization experience.
• Exceptional understanding of complex enterprise B2B buying groups and C-level personas, with proven ability to craft tailored, influential campaigns.
• Superior analytical skills to drive, execute, and optimize campaigns, with a clear track record of measuring success by pipeline, revenue, and meetings booked.
• Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals.
• Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework.
• The ability to work out of our London office 3 days a week.

What We Offer You...

• Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
• Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
• Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
• Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
• Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.

Smartly is committed to being the best place to work for growth-minded individuals to thrive.