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- Tasks: Lead innovative ABM strategies to drive growth and revenue across North America and Europe.
- Company: Join Smartly, a cutting-edge AI advertising tech company transforming brand experiences globally.
- Benefits: Enjoy a diverse workplace, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing innovation with high visibility and impact on corporate strategy.
- Qualifications: 10+ years in B2B marketing, with strong ABM experience and analytical skills required.
- Other info: Collaborate with a global team of 750+ professionals from over 60 nationalities.
The predicted salary is between 72000 - 100000 £ per year.
We are expanding our global Growth Marketing team at Smartly and are looking for a passionate marketing professional to join us! As the Director of Account Based Marketing, you will support Smartly by leading ABM efforts to identify market growth opportunities, with high visibility across corporate leadership. This is an exciting opportunity to run a world-class program covering North America and Europe. You will collaborate closely with Sales, Event Marketing, Paid Media, and SDRs to build scalable programs. Use your expertise to be recognized as the ABM subject matter expert and set best practices for implementation.
Responsibilities include:
- Design scalable ABM programs by partnering with Sales leadership and the VP of Growth Marketing to identify focus areas that will drive revenue.
- Develop programs around ABM 1:1, 1:Few, and 1:Many, executing targeted, region-specific, integrated campaigns for key accounts in collaboration with sales and product marketing.
- Own and optimize the use of 6Sense across Sales and Marketing to identify and reach target accounts.
- Partner with SDRs to translate growth marketing campaigns into account outreach strategies and content.
- Innovate by delivering creative ways to engage target accounts and stand out in the market.
- Leverage AI tools to enhance content creation and website optimization.
- Work with content marketing to inform content strategy, develop campaign-specific messaging, and align with ongoing copywriting initiatives.
- Oversee the development of campaign materials, including landing pages, direct mailers, and gifting, to maximize impact.
- Provide comprehensive reporting and analytics to demonstrate ABM impact on revenue, define metrics, develop dashboards, and perform ad-hoc analyses.
- Manage budgets, evaluate new tools, and build a best-in-class ABM practice.
Ideal candidate profile:
- 10+ years of B2B marketing experience in tech, preferably SaaS, with at least 3 years of proven ABM campaign management.
- Experience with ABM platforms such as 6Sense, Demandbase, or Terminus.
- Understanding of multiple buyer personas, including senior decision-makers, with tailored messaging and collateral.
- Strong analytical skills to derive insights and apply data-driven metrics.
- Excellent communication and collaboration skills for cross-functional teamwork.
- Experience in planning and executing multi-touch campaigns, including offline and online nurture programs and paid acquisition.
About Smartly: Smartly is an AI-powered advertising technology company transforming ad experiences for brands and consumers. Our platform integrates media, creative, and intelligence capabilities, delivering over 800 billion impressions and generating 300 billion creatives annually, with measurable business outcomes. Recognized as a Leader in The Forrester Wave: Creative Advertising Technologies, Smartly manages creative and media for over 700 brands worldwide, with $6B in ad spend across major platforms like Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our diverse team of 750+ Smartlies from 60+ nationalities works across 13 countries, fostering an inclusive environment where everyone is respected and heard.
Director of Account Based Marketing (ABM) London (London) employer: Smartly.io Group
Contact Detail:
Smartly.io Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Account Based Marketing (ABM) London (London)
✨Tip Number 1
Familiarise yourself with the latest trends in Account Based Marketing (ABM) and be prepared to discuss how you can apply these trends at Smartly. Research successful ABM campaigns in the tech industry, especially those that leverage AI tools, as this will demonstrate your proactive approach and understanding of the market.
✨Tip Number 2
Network with current or former employees of Smartly on platforms like LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive ABM strategies in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on revenue growth.
✨Tip Number 4
Demonstrate your collaborative spirit by thinking of ways you can work effectively with Sales, Event Marketing, and other teams at Smartly. Prepare examples of past cross-functional projects where you successfully aligned different departments towards a common goal.
We think you need these skills to ace Director of Account Based Marketing (ABM) London (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in tech and ABM campaign management. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for account-based marketing and your understanding of Smartly's mission. Mention how your skills align with the responsibilities outlined in the job description.
Highlight Relevant Experience: In your application, emphasise your experience with ABM platforms like 6Sense, Demandbase, or Terminus. Provide concrete examples of how you've used these tools to drive revenue and engage target accounts.
Showcase Analytical Skills: Demonstrate your strong analytical skills by including metrics and results from previous campaigns. This will help illustrate your ability to derive insights and apply data-driven strategies effectively.
How to prepare for a job interview at Smartly.io Group
✨Showcase Your ABM Expertise
As a candidate for the Director of Account Based Marketing, it's crucial to demonstrate your deep understanding of ABM strategies. Prepare specific examples of successful campaigns you've led, particularly those that involved collaboration with sales and marketing teams.
✨Highlight Analytical Skills
Given the emphasis on data-driven decision-making in the role, be ready to discuss how you've used analytics to drive marketing strategies. Bring examples of metrics you've tracked and how they influenced campaign adjustments or outcomes.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Share experiences where you successfully collaborated with sales, content marketing, or product teams to achieve common goals. Highlight your communication skills and ability to align different departments.
✨Innovative Thinking
Smartly values creativity in engaging target accounts. Prepare to discuss innovative approaches you've taken in past roles, especially those that leveraged new technologies or creative content strategies to stand out in the market.
