Head of Marketing (German & English speaking) in London

Smartech is the home of innovation, a destination where people discover, try, and experience the world's most exciting technology, health, gaming, and lifestyle brands. Our experience-led stores give the best brands in the world a stage to connect with curious, discerning consumers.

Our brand partner roster includes names like Amazon, PlayStation, Whoop, Loop Earplugs, Devialet, and dozens more across tech, audio, health, and mobility. We don't just stock brands, we build platforms for them.

Our mission is to reignite the spark in retail through innovation and experience — and we're looking for a bold, creative, and strategic Head of Brand Marketing to own our identity, lead campaigns, and position Smartech / tm:rw as the go-to innovation brand.

You'll lead all brand and marketing initiatives — building awareness, community, and cultural relevance for tm:rw. This is a senior marketing position in the company, reporting directly to the founders and leadership team.

Brand Strategy & Leadership

• Develop long-term brand positioning, initiatives, and creative strategies that drive awareness, affinity, and growth
• Drive a holistic growth strategy that strengthens both brand equity and commercial success
• Strategically position tm:rw as a destination brand in New York City and the Tri-State area, building visibility and recognition with consumers, tourism partners, and local governing bodies, while developing and executing a comprehensive marketing plan to expand brand awareness and reach audiences throughout New York State

Lead integrated brand campaigns across digital, PR, social, events, and in-store channels

• Drive high-impact collaborations with global brands, innovators, and influencers
• Champion social-first storytelling on emerging platforms, including direct-to-consumer strategies like TikTok Shop
• Oversee in-store branding and experiential marketing, from visual merchandising and greeter programs to entertainment and interactive activations
• Collaborate with operations to create and maintain a dynamic, high-performing website, focused on user experience, storytelling, and traffic generation

Community & Partnerships

• Balance grassroots marketing with long-term brand development, capable of building authentic community connections while executing large-scale campaigns
• Inspire, mentor, and build the marketing team to deliver world-class results (with agency support)
• Partner with leadership and operations to ensure the brand is embedded in every customer experience

You're not just a Marketer, you're a brand builder. You've taken a concept from 0→10, built community, and driven growth through creativity and strategic vision.

Qualifications

• 10+ years in brand/marketing leadership, ideally in tech, retail, or consumer brands
• Creative instincts with the ability to provide clear, actionable direction to creative teams for execution
• Experience across retail, driving e-commerce sales, and experiential marketing
• A strong balance of grassroots marketing and brand strategy — connecting authentically with communities while delivering large-scale impact
• A creative, bold, and innovative mindset — unafraid to challenge conventions and push the limits of what's possible in brand storytelling and consumer experience