At a Glance
- Tasks: Lead Smartech's social media growth and create engaging content across platforms.
- Company: Join a dynamic retail group revolutionising tech and gaming experiences.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Work in a fast-paced, innovative environment with a focus on community engagement.
- Why this job: Be at the forefront of social media strategy and brand building.
- Qualifications: 3-5+ years in social media and proven experience in growing B2C brands.
The predicted salary is between 45000 - 45000 € per year.
Location: London HQ (Marylebone) – In Office
Job Type: Full Time
Salary Band: £45,000
Start Date: Immediate
About Smartech Retail Group
At Smartech, we believe retail should never be boring. We’re the destination for discovery, where customers can explore, try, and play with the newest innovations in tech, gaming, and e-mobility. Our teams across London, New York, Rome, and Berlin bring the world’s most exciting brands to life through immersive, experience-led retail.
The Role
As Social Media Manager, you will lead the growth of Smartech’s social presence and brand community across platforms. You will own the development and execution of our social content strategy, drive audience growth, build meaningful influencer relationships, and create content that makes people want to engage with our brand. You’ll play a key role in helping scale the business from an ambitious retail concept into a globally recognised consumer brand.
We’re looking for someone who understands:
- What makes people stop scrolling
- How to build communities and brand affinity
- How to work with creators and influencers authentically
- How to grow a brand organically from early-stage growth through scale
- How to turn content into engagement, awareness, and customer acquisition
Key Responsibilities
- Develop and execute a content-first social media strategy across Instagram, TikTok, LinkedIn, YouTube and emerging platforms
- Plan, create, and publish engaging social content that reflects the Smartech brand and drives audience growth
- Identify, outreach to, and build long-term relationships with influencers, creators, and brand partners
- Manage influencer collaborations from sourcing and negotiation through to execution and reporting
- Drive community engagement and help grow Smartech’s online presence and cultural relevance
- Create social-first campaigns designed to increase brand awareness, engagement, footfall, and customer acquisition
- Work closely with internal teams, retail partners, and external collaborators to bring campaigns and activations to life
- Analyse content and platform performance, identifying trends and opportunities to continuously optimise growth
- Stay ahead of social trends, platform updates, creator culture, and emerging content formats
- Capture and produce content through photography, videography, interviews, events, and behind the scenes storytelling
- Support launches, retail activations, and events with real time social coverage and creator engagement
What We’re Looking For
- 3–5+ years experience in social media, content, influencer marketing, or brand marketing
- Proven experience growing a B2C brand and scaling social audiences and engagement
- Experience building or significantly growing a brand/community (for example from 0–100K followers or beyond)
- Strong understanding of influencer marketing, creator partnerships, and social-first content across platforms including TikTok, Instagram Reels, and YouTube Shorts
- Excellent creative instincts with the ability to develop engaging, culturally relevant content that drives audience growth and engagement
- Comfortable balancing strategy with hands-on execution in a fast-paced, high-growth environment
- Strong communication and relationship-building skills, with the ability to build authentic partnerships and communities
- Experience with photography, videography, and creative/AI tools for content creation and ideation is a plus
Tools & Platforms
Experience with some of the following is preferred:
- Canva
- Adobe Creative Suite
- CapCut
- Mailchimp
- Social scheduling and analytics tools
- AI content tools and creative platforms
Social Media Manager in City of London employer: Smartech
At Smartech Retail Group, we pride ourselves on fostering a vibrant and innovative work culture that thrives on creativity and collaboration. Located in the heart of London, our team enjoys a dynamic environment where personal growth is encouraged through hands-on experience and exposure to cutting-edge retail concepts. With a focus on meaningful engagement and community building, we offer our employees the opportunity to shape the future of retail while working with some of the most exciting brands in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in City of London
✨Tip Number 1
Get your social media game on point! Showcase your skills by creating a killer portfolio that highlights your best work. Use platforms like Instagram or TikTok to demonstrate your creativity and ability to engage audiences.
✨Tip Number 2
Networking is key! Connect with industry professionals on LinkedIn and engage with their content. Don’t be shy to slide into DMs of influencers or creators you admire; building relationships can open doors for collaborations.
✨Tip Number 3
Stay ahead of the trends! Follow the latest social media trends and platform updates. Share your insights during interviews to show you’re not just a follower but a trendsetter who can drive engagement.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect how you can help Smartech grow its brand community and make retail exciting!
We think you need these skills to ace Social Media Manager in City of London
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your enthusiasm for social media shine through! We want to see how you engage with platforms and what excites you about creating content that resonates with audiences.
Tailor Your Experience:Make sure to highlight your relevant experience in social media management and influencer marketing. We love seeing specific examples of how you've grown a brand or community, so don’t hold back on the details!
Be Creative in Your Approach:Since we're all about creativity, feel free to showcase your unique style in your application. Whether it’s through your writing or the way you present your portfolio, we appreciate fresh ideas and innovative thinking.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Smartech
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Research their latest trends, features, and best practices. Being able to discuss how you would leverage each platform for Smartech’s growth will show your passion and expertise.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your creative content. Bring examples of successful campaigns you've executed, especially those that drove engagement and audience growth. This will demonstrate your ability to create culturally relevant content that resonates with audiences.
✨Build Authentic Relationships
Be ready to discuss your experience with influencer marketing and community building. Share specific examples of how you’ve built relationships with creators and influencers in the past. This will illustrate your understanding of authentic partnerships and how they can benefit Smartech.
✨Data-Driven Mindset
Familiarise yourself with analytics tools and be prepared to talk about how you’ve used data to inform your strategies. Discuss any metrics you’ve tracked in previous roles and how you’ve optimised content based on performance. This shows you can balance creativity with a strategic approach.
