At a Glance
- Tasks: Lead PR initiatives, build brand partnerships, and drive media coverage for SmartBuyGlasses.
- Company: Join a global leader in designer eyewear with a vibrant, entrepreneurial culture.
- Benefits: Competitive salary, performance bonuses, flexible work options, and rapid career growth.
- Other info: Work with founders, enjoy autonomy, and thrive in a fast-paced, creative environment.
- Why this job: Make a real impact in shaping a brand that people love and recognise.
- Qualifications: 5+ years in PR or brand partnerships, strong communication skills, and a growth mindset.
The predicted salary is between 50000 - 65000 £ per year.
Location: Work From Home/Remote, Flexible, Full-Time
Reports to: Global Head of Organic Marketing
Compensation: Competitive base + monthly performance bonus + fast-track career growth
Why Join
- Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
- Global international team, strong company values and culture
- Work from anywhere: WFH or hybrid — your choice
- Real career acceleration: we want to mentor ambitious people and fast-track their growth
- Monthly bonuses tied to performance and commercial wins
- Flexible holidays and autonomy over your time
- Fast decisions and shipping culture. Days, not quarters.
About the Role
We’re looking for a hands‑on, growth‑minded PR Manager to help turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a corporate PR role. You’ll be in the trenches: pitching journalists, opening doors with influencers and partners, shipping ambassador deals, landing tier‑1 coverage, and making the brand felt across podcasts, social, and editorial.
You’ll get the editorial and PR fundamentals right first — press releases, journalist relationships, content hygiene. Then scale into the bigger plays: viral collabs, house‑brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited in LLMs and AI search.
You’ll lead two in‑house specialists (PR and Copy Specialist, Content Specialist), partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.
What You’ll Do
- Own the commercial outcome of PR and Partnerships: branded search growth, new‑market awareness, contribution to organic revenue
- Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
- Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene
- Partner with merchandising on house‑brand collections with influencers, designers, and cultural figures. Small, sharp, fashion‑forward drops
- Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
- Build a diversified earned media footprint that drives branded demand: tier‑1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
- Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie‑ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
- Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
- Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
- Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities
- Run the editorial engine week‑to‑week: calendar, brief templates, review loops, output quality, speed to publish
- Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
- Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
- Translate results into clear commercial insights — no fluff reporting
What We’re Looking For
- 5+ years hands‑on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e‑commerce brand, with direct ownership of commercial outcomes
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
- Track record of collabs, brand partnerships, or licensing wins you can point to by name (size doesn’t matter as much as the story)
- Experience placing media coverage in fashion, lifestyle, or business publications
- Comfortable working with merchandising and product teams on branded collaborations and collections
- Strong commercial acumen — you think in branded search lift, repeat rate, and revenue, not impressions or EMV
- Experience integrating PR with influencer and social to drive brand awareness
- Experience managing a small in‑house team or wanting to step up to it
- Excellent written and verbal English communication
- You partner naturally with SEO and performance teams — you know what feeds search and AI visibility even if you don’t own the technical side
- Self‑starter with a bias for action
- A strategic mindset with strong understanding of brand building, user behaviour, and funnel metrics
- High attention to detail and a proactive, self‑starting attitude
- Problem‑solving ability and creativity in a fast‑paced environment
- A passion for learning and improving continuously
To Apply
Provide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.
About Us
SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e‑retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray‑Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self‑development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.
Public Relations Manager - UK in London employer: SmartBuyGlasses
SmartBuyGlasses is an exceptional employer that fosters a dynamic and entrepreneurial work culture, allowing you to work from anywhere while collaborating directly with founders and senior leadership. With a strong emphasis on employee growth, you will benefit from fast-tracked career progression, monthly performance bonuses, and the autonomy to shape your role in a vibrant international team dedicated to innovation and brand recognition.
StudySmarter Expert Advice🤫
We think this is how you could land Public Relations Manager - UK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that PR Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns, press releases, and any media coverage you've secured. This will give us a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like SmartBuyGlasses, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Understand our values and be ready to discuss how your experience aligns with them. We love candidates who are genuinely excited about joining our team!
We think you need these skills to ace Public Relations Manager - UK in London
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to explain why you’re excited about the role and how your experience aligns with what we’re looking for. Don’t forget to sprinkle in some personality – we love a bit of flair!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use numbers and examples to back up your claims – we want to see the magic you’ve created in PR and partnerships!
Tailor Your Application:Make sure your application speaks directly to the job description. Highlight relevant skills and experiences that match our needs. We appreciate when candidates take the time to connect their background to what we do at SmartBuyGlasses.
Be Authentic and Honest:We value authenticity, so be yourself in your application. If you have salary expectations, share them openly. And remember to include the word 'Avocado' in your cover letter – it’s a fun way to show you’ve read the details!
How to prepare for a job interview at SmartBuyGlasses
✨Know Your Stuff
Before the interview, dive deep into SmartBuyGlasses and its brand values. Understand their mission and how they position themselves in the eyewear market. Be ready to discuss how your experience aligns with their goals, especially in PR and partnerships.
✨Showcase Your Success Stories
Prepare specific examples of past PR campaigns or partnerships you've led that resulted in measurable success. Highlight your role in these projects and how they contributed to brand growth. This will demonstrate your hands-on experience and commercial acumen.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss how you’ve successfully collaborated with merchandising, influencers, and content teams in the past. Share examples of how you’ve driven results through teamwork and communication.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the company's vision for the future of PR at SmartBuyGlasses or how they measure the success of their brand ambassador programme. This shows your genuine interest and strategic mindset.
