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For Companies At a Glance
- Tasks: Lead brand marketing, PR, and partnerships to elevate SmartBuyGlasses' recognition and demand.
- Company: Join a global leader in designer eyewear with a vibrant, entrepreneurial culture.
- Benefits: Competitive salary, performance bonuses, flexible work options, and rapid career growth.
- Other info: Work with founders, enjoy autonomy, and thrive in a fast-paced, innovative environment.
- Why this job: Make a real impact by transforming our brand into a household name.
- Qualifications: 6+ years in PR or brand marketing with proven success in partnerships and media coverage.
The predicted salary is between 50000 - 65000 £ per year.
Location: Work From Home/Remote, Flexible, Full-Time
Reports to: Global Head of Organic Marketing
Compensation: Competitive base + monthly performance bonus + fast-track career growth
Why Join
- Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
- Global international team, strong company values and culture
- Work from anywhere: WFH or hybrid — your choice
- Real career acceleration: we want to mentor ambitious people and fast-track their growth
- Monthly bonuses tied to performance and commercial wins
- Flexible holidays and autonomy over your time
- Fast decisions and shipping culture. Days, not quarters.
About the Role
We’re looking for someone who can turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a traditional PR job. It’s a modern brand marketing role built in stages: first, get the editorial and press release fundamentals right. Then scale into large scale collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited back in LLMs, AI search and builds brand authority. Your mandate is to make our brand a statement, not a necessity — and to grow branded search, repeat purchase rate, and new-market awareness as a result. You’ll lead a team of two in-house specialists, partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.
What You’ll Do
- Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
- Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
- Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top
- Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
- Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
- Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
- Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
- Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility
- Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
- Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work in lockstep with our SEO lead on priorities and integration
- Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
- Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
- Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
- Translate results into clear commercial insights — no fluff reporting
What We’re Looking For
- 6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
- Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
- Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
- Comfortable working with merchandising and product teams on branded collaborations and collections launches
- Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
- Experience integrating PR with influencer and social to drive brand awareness and branded search
- Experience managing a small in-house team and getting more out of them than they thought possible
- Excellent written and verbal English communication, native or fully fluent
- You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side
- Self-starter with a bias for action. You ship at 85% and iterate
- A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics
- High attention to detail and a proactive, self-starting attitude
- Proven problem-solving ability and creativity in a fast-paced environment
- A passion for learning and improving continuously
To Apply
Provide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.
About Us
SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.
For more information see: www.smartbuyglasses.com
Global Brand, PR and Partnerships Manager - UK employer: SmartBuyGlasses
Contact Detail:
SmartBuyGlasses Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand, PR and Partnerships Manager - UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for brand marketing shine through. Share your ideas on how to elevate SmartBuyGlasses and make it a household name.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss your past successes and how they relate to the role. Think about specific examples where you've driven brand awareness or led successful partnerships.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you note expressing your enthusiasm for the role. It shows you're keen and keeps you fresh in their minds.
We think you need these skills to ace Global Brand, PR and Partnerships Manager - UK
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to explain why you’re excited about the role and how your experience aligns with what we’re looking for. Don’t forget to sprinkle in some personality – we love a bit of flair!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use numbers and examples to back up your claims – we want to see how you’ve driven results in PR, brand marketing, or partnerships.
Align with Our Values: We’re all about passion, collaboration, and being smart in our approach. Make sure to weave these values into your application. Show us how you embody these traits in your work and how they’ll help you thrive at SmartBuyGlasses.
Be Clear and Concise: While we appreciate creativity, clarity is key! Keep your writing clear and to the point. Avoid fluff and make sure every sentence adds value. We want to understand your qualifications without wading through unnecessary details.
How to prepare for a job interview at SmartBuyGlasses
✨Know Your Brand Inside Out
Before the interview, dive deep into SmartBuyGlasses and understand its brand values, products, and market position. Familiarise yourself with recent campaigns and partnerships. This will not only show your enthusiasm but also help you discuss how you can contribute to elevating the brand.
✨Showcase Your Success Stories
Prepare specific examples of your past achievements in PR, brand marketing, or partnerships. Highlight measurable outcomes like branded search growth or successful collaborations. This will demonstrate your ability to drive commercial results and align with the company's goals.
✨Be Ready to Discuss Strategy
Think about how you would approach building brand authority and awareness for SmartBuyGlasses. Be prepared to share your ideas on editorial direction, partnership strategies, and how to leverage influencer marketing. This shows that you're not just a doer but a strategic thinker.
✨Ask Insightful Questions
Prepare thoughtful questions about the role, team dynamics, and company culture. Inquire about their vision for brand growth and how they measure success. This not only shows your interest but also helps you gauge if the company is the right fit for you.