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- Tasks: Manage and scale SEM/Display channels across 20+ global markets.
- Company: Join a profitable, founder-led global eyewear e-commerce group with a dynamic culture.
- Benefits: Enjoy flexible work options, monthly performance bonuses, and fast-track career growth.
- Why this job: Work directly with founders, make a real impact, and thrive in a politics-free environment.
- Qualifications: 5+ years of experience managing high-budget campaigns with strong commercial acumen required.
- Other info: Include 'Avocado' in your cover letter to apply.
The predicted salary is between 43200 - 72000 £ per year.
Global SEM and Display Marketing Manager – United Kingdom
Global SEM and Display Marketing Manager – United Kingdom
Global SEM and Display Marketing Manager
Location: Work From Home/Remote or Office, Flexible, Full-Time
Reports to: CEO/Senior Management
Compensation: Competitive base + monthly performance bonus + fast-track career growth
About Us
We’re a profitable, founder-led global designer eyewear e-commerce group operating across 20+ markets, with teams across Asia, Europe and beyond. We run all IT and performance marketing in-house — no agencies, no fluff. Our culture is entrepreneurial, execution-driven, and politics-free. If you\’re smart, commercial, and love making a real impact, you’ll thrive here.
Why Join
- Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
- Global International Team, strong company values/culture
- Work from anywhere: WFH or hybrid — your choice
- Real career acceleration: We want to mentor ambitious people and fast-track their growth
- Monthly bonuses tied to performance and ROI wins
- Flexible holidays and autonomy over your time
- No politics, no red tape — just smart people building something real
About the Role
We’re looking for a commercially minded, analytically sharp SEM & Display Manager who wants to go beyond “managing campaigns” and take real ownership of a core revenue channel across 20+ global markets. You’ll manage and grow our global SEM & Display ecosystem (Google, Facebook etc), scale Revenue performance to targeted ROI, and bring smart ideas to life fast — with full visibility and direct access to the founding team.
What You’ll Do
- Own the day-to-day management and strategic scaling of our SEM/Display channel across 20+ global markets”
- Identify, test, and optimize new SEM/Display opportunities to unlock growth and ROI
- Launch and manage disciplined A/B tests to evaluate new creatives, placements, and bidding strategies
- Support cross-functional collaboration by coordinating with content, design, and sales teams to maximise the impact of campaigns
- Maintain and grow relationships with ad platform reps, for updates and best practices
- Lead and mentor junior SEM team
- Translate complex data into clear insights and action plans — no fluff reporting
- Stay ahead of the curve on ad tech, attribution, and best practices in multi-market performance marketing
What We’re Looking For
- 5+ years hands-on experience managing high-budget campaigns (especially Google, Facebook etc)
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Strong commercial acumen — not just a technical executor
- Excellent written and verbal English communication
- Self-starter with a bias for action and experimentation
- KPI and naturally ROI driven in all aspects of work
- A strategic mindset with a strong understanding of user behaviour and funnel metrics
- High attention to detail and a proactive, self-starting attitude
- Proven problem-solving ability and creativity in a fast-paced environment
- A passion for learning and improving continuously
To Apply
Provide a cover letter explaining why you would love this role and why you are the most suitable. Include in your letter your current salary expectations and mention the word Avocado.
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Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Internet Publishing
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Global SEM and Display Marketing Manager - United Kingdom employer: SmartBuyGlasses Optical Group
Contact Detail:
SmartBuyGlasses Optical Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global SEM and Display Marketing Manager - United Kingdom
✨Tip Number 1
Familiarise yourself with the latest trends in SEM and display marketing. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 2
Network with professionals in the field by attending marketing conferences or webinars. Engaging with others can provide insights into the company culture and expectations, which you can leverage when discussing your fit for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns in the past. Be ready to share metrics that showcase your impact on ROI and revenue growth, as this aligns with the company's focus on performance.
✨Tip Number 4
Research StudySmarter's values and think about how your personal values align with theirs. Be prepared to articulate this connection during your conversations, as cultural fit is crucial for us.
We think you need these skills to ace Global SEM and Display Marketing Manager - United Kingdom
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter should clearly express your enthusiasm for the role and why you believe you're the best fit. Make sure to mention your relevant experience in SEM and Display marketing, and don't forget to include your current salary expectations along with the word 'Avocado' as requested.
Highlight Relevant Experience: In your CV, focus on your 5+ years of hands-on experience managing high-budget campaigns, particularly on platforms like Google and Facebook. Use specific metrics and examples to demonstrate your success in scaling revenue performance and optimising ROI.
Showcase Your Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've translated complex data into actionable insights. Highlight any A/B testing you've conducted and the results achieved to showcase your problem-solving abilities.
Align with Company Values: Make sure to reflect the company's core values—Passionate, Entrepreneurial, Smart, Collaborative, and Caring—in your application. Use language that demonstrates your alignment with these values and how they resonate with your work ethic and approach.
How to prepare for a job interview at SmartBuyGlasses Optical Group
✨Showcase Your Analytical Skills
As a Global SEM and Display Marketing Manager, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used data to drive decisions in past campaigns, focusing on ROI and performance metrics.
✨Understand the Company Culture
Familiarise yourself with the company's core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring. Be ready to discuss how your personal values align with theirs and provide examples of how you've embodied these traits in your previous roles.
✨Prepare for Technical Questions
Expect questions about managing high-budget campaigns, particularly on platforms like Google and Facebook. Brush up on your knowledge of A/B testing, bidding strategies, and ad tech trends to showcase your expertise.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex topics. This will help you convey your ideas effectively during the interview.
