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For Companies At a Glance
- Tasks: Lead online trading strategy to boost revenue and optimise digital performance.
- Company: Join a dynamic team at a forward-thinking e-commerce company.
- Benefits: Competitive salary, hybrid working, 25 days holiday, and free parking.
- Why this job: Shape the future of digital trading and make a real impact.
- Qualifications: Senior-level experience in e-commerce and strong leadership skills.
- Other info: Exciting opportunity for career growth in a collaborative environment.
The predicted salary is between 45000 - 70000 £ per year.
This is a senior leadership role responsible for accelerating online revenue and shaping the future of digital trading. You’ll take full ownership of how online channels perform — from marketing effectiveness to on-site conversion and new channel growth. You’ll sit at the centre of digital decision-making, leading internal talent and specialist agency partners while providing commercially focused insight to senior leadership and the Board.
What You’ll Be Responsible For
- Digital Revenue Growth
- Develop and lead the overall online trading roadmap to increase revenue and margin
- Use data, customer behaviour, and market trends to identify growth opportunities
- Expand the digital footprint through new platforms, partnerships, and marketplaces
- Trading & Performance Optimisation
- Oversee the online trading calendar, ensuring campaigns and promotions drive both sales and profitability
- Continuously improve conversion rates, basket value, and customer engagement
- Turn performance insights into actionable trading decisions
- Digital Marketing Leadership
- Set the direction for online customer acquisition and retention activity
- Oversee performance channels including paid media, organic search, affiliates, PR, and owned platforms
- Ensure marketing activity aligns closely with trading priorities and commercial targets
- Website & Customer Journey Improvement
- Take ownership of the end-to-end online customer experience
- Lead testing programmes to refine user journeys, landing pages, and checkout performance
- Work closely with optimisation partners to deliver structured testing plans with measurable impact
- Budget Ownership
- Manage digital trading and marketing budgets with a strong focus on return on investment
- Lead forecasting and reforecasting cycles based on performance trends
- Make informed decisions on where investment will drive the greatest return
- Agency & Partner Management
- Lead relationships with external agencies across paid media, SEO, CRO, PR, and affiliate marketing
- Set clear objectives and performance measures for all partners
- Ensure agencies work together cohesively rather than in silos
- Data, Insight & Reporting
- Champion a data-led approach to decision-making across digital channels
- Deliver clear, commercially relevant performance updates to senior leadership and Board stakeholders
- Highlight risks, opportunities, and areas for testing or innovation
- Team Leadership
- Lead, mentor, and develop the digital and trading team
- Create a high-performance culture built around accountability and results
- Build strong working relationships with commercial, product, technical, and operational teams
What You’ll Bring
- Senior-level experience in e-commerce, digital trading, or performance marketing
- A proven history of growing online revenue in a measurable, sustainable way
- Strong knowledge of website optimisation, testing methodologies, and digital merchandising
- Experience managing agency ecosystems and sizeable digital budgets
- Confidence presenting insights and strategy at senior or board level
- Demonstrated success leading and developing teams
Nice to Have
- Experience launching new digital sales channels or online marketplaces
- Background in retail, direct-to-consumer, or fast-paced e-commerce environments
- Brand development or brand marketing exposure
- Advanced familiarity with analytics and experimentation tools
Personal Style
- Commercially sharp and target-focused
- Comfortable balancing big-picture strategy with hands-on delivery
- Naturally analytical and confident working with performance data
- Strong communicator who can influence at senior levels
- Collaborative, proactive, and solutions-oriented
Role Details
- Newly created senior position
- Hours: Monday to Friday, 9:00am – 5:30pm (1 hour lunch)
- Holiday: 25 days plus Bank Holidays
- Free on-site parking
- Rural location not served by public transport — access to a car is essential
Head Of Online Trade employer: Smart10Ltd
Contact Detail:
Smart10Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Online Trade
✨Tip Number 1
Network like a pro! Reach out to your connections in the e-commerce and digital marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your achievements in online trading and digital marketing. This is your chance to demonstrate how you’ve driven revenue growth and improved customer experiences.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s online presence. Analyse their digital marketing strategies and think of ways you could enhance their performance. Bring these insights to the table during your interview to show you’re already thinking like a leader!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that dream job together!
We think you need these skills to ace Head Of Online Trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Online Trade role. Highlight your experience in e-commerce and digital marketing, focusing on how you've driven online revenue growth in previous positions.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your achievements in digital trading and how you can contribute to our team's success.
Showcase Your Data Skills: Since this role is all about data-led decision-making, make sure to highlight your analytical skills. Mention any tools or methodologies you’ve used to optimise performance and drive results.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at Smart10Ltd
✨Know Your Numbers
As a Head of Online Trade, you'll need to demonstrate your understanding of key performance metrics. Brush up on your data analysis skills and be ready to discuss how you've used data to drive revenue growth in previous roles.
✨Showcase Your Leadership Style
This role involves leading a team and managing external agencies. Be prepared to share examples of how you've successfully led teams, mentored talent, and fostered a high-performance culture in your past positions.
✨Understand the Market Landscape
Familiarise yourself with current trends in e-commerce and digital marketing. Be ready to discuss how you would approach expanding the digital footprint and what new platforms or partnerships you see as opportunities for growth.
✨Prepare for Strategic Discussions
Since you'll be reporting to senior leadership and the Board, practice articulating your strategic vision clearly. Think about how you can balance big-picture strategy with hands-on delivery, and be ready to answer questions about your approach to budget management and ROI.
