At a Glance
- Tasks: Lead marketing technology initiatives, ensuring seamless integration of digital platforms and data.
- Company: Join a respected membership and networking body with a focus on innovation.
- Benefits: Enjoy a permanent role with opportunities for professional growth and development.
- Other info: Dynamic role with a focus on compliance, governance, and impactful digital solutions.
- Why this job: Shape the future of member engagement through cutting-edge technology and collaboration.
- Qualifications: 5+ years in CRM, web, or marketing tech; strong analytical and communication skills.
The predicted salary is between 60000 - 75000 £ per year.
Outstanding permanent opportunity to join this renowned and highly regarded membership and networking body as our Marketing Technology Lead. Working within the Technology team you’ll act as the primary technology partner to Marketing. This is a pivotal role at the intersection of digital platforms, data, optimisation and governance, ideal for someone who thrives in a modern, multi‑platform marketing environment and wants to shape how a respected national organisation engages its members and audiences.
You’ll report to the Head of Technology and work in close partnership with the Head of Marketing, ensuring our websites, CRM‑connected tools, analytics, SEO and AI‑enabled capabilities are robust, integrated and future‑ready. You’ll own the technical enablement of all marketing‑related digital platforms. You’ll ensure our website, CRM, analytics stack, optimisation tools and AI‑driven capabilities work seamlessly together, are well‑governed, and align with wider technology, data and cyber standards.
What you’ll lead:
- Technology partnership with Marketing
- Act as the primary technology contact for the Marketing function
- Translate marketing objectives into effective, scalable technical solutions
- Enable Marketing to operate confidently while ensuring alignment with enterprise standards
- Ownership of marketing platforms & tools
- Oversee website platforms, domains and related digital services
- Manage CRM‑connected marketing tools and integrations (e.g. Salesforce, Dynamics 365)
- Lead on analytics, optimisation, testing and personalisation platforms
- Oversee SEO tooling and AI‑enabled marketing capabilities
- Support chatbots, mentoring platforms and other digital engagement tools
- Website, CRM & platform integration
- Ensure seamless interaction between website, CRM and marketing systems
- Manage supplier relationships and delivery across web and digital platforms
- Maintain reliable data flows, tracking, tagging and user journeys
- Work with internal specialists and suppliers to ensure cohesive integration
- Create and maintain page templates and structures for efficient publishing
- Coordinate technical changes, enhancements and fixes
- Drive improvements in performance, accessibility, usability and measurement
- Governance, compliance & assurance
- Work with Data, Cyber and Technology teams to ensure GDPR, PECR and Data Protection compliance
- Ensure analytics and data collection are accurate, appropriate and well‑governed
- Support responsible adoption of new tools, including AI‑based capabilities
- Build strong relationships across Marketing, Technology, Data and Cyber
- Engage with third‑party vendors to support delivery and optimisation
- Ensure supplier solutions align with internal standards and agreed ways of working
Required experience:
- 5+ years’ experience with CRM, web, digital or marketing technology platforms
- Strong familiarity with analytics, optimisation, SEO and data‑driven marketing
- Experience working within environments with data protection and cyber security requirements
- Ability to work independently with a proactive, accountable mindset
- Confident communicator across technical and non‑technical audiences
- Line management experience is beneficial but not essential
- Experience in chartered bodies, advocacy organisations or leadership networks is advantageous
Marketing Technology Lead – CRM, SEO, Web, Analytics, Chatbot, AI in London employer: Smart Sourcer
Join a prestigious membership and networking body as a Marketing Technology Lead, where you will thrive in a dynamic work culture that values innovation and collaboration. With a strong focus on employee growth, the company offers opportunities for professional development and the chance to shape the future of marketing technology within a respected national organisation. Located in a vibrant area, you will enjoy a supportive environment that encourages creativity and the integration of cutting-edge technologies.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology Lead – CRM, SEO, Web, Analytics, Chatbot, AI in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is your chance to shine beyond the application.
✨Tip Number 3
Prepare for interviews by researching the company and its tech stack. Knowing their tools and how you can enhance them will impress the hiring team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Marketing Technology Lead – CRM, SEO, Web, Analytics, Chatbot, AI in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Technology Lead. Highlight your experience with CRM, SEO, and analytics, and don’t forget to showcase any relevant projects that demonstrate your tech-savvy side.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention how your skills align with the job description and share your passion for marketing technology.
Showcase Your Technical Skills:Since this role is all about technology, make sure to list out your technical skills clearly. Whether it's your experience with AI tools or managing CRM systems, we want to see what you bring to the table!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Smart Sourcer
✨Know Your Tech Inside Out
Make sure you’re well-versed in the specific technologies mentioned in the job description, like CRM systems, SEO tools, and analytics platforms. Brush up on your knowledge of Salesforce, Dynamics 365, and any AI-driven capabilities that might come up during the interview.
✨Showcase Your Problem-Solving Skills
Prepare to discuss how you've translated marketing objectives into technical solutions in the past. Think of specific examples where you’ve improved integration between platforms or optimised user journeys, as this will demonstrate your ability to tackle challenges head-on.
✨Communicate Clearly with All Audiences
Since you’ll be working with both technical and non-technical teams, practice explaining complex concepts in simple terms. Be ready to share how you’ve successfully communicated with diverse stakeholders in previous roles, ensuring everyone is on the same page.
✨Understand Compliance and Governance
Familiarise yourself with GDPR, PECR, and data protection standards relevant to marketing technology. Be prepared to discuss how you’ve ensured compliance in past projects, as this role requires a strong focus on governance and data integrity.
