At a Glance
- Tasks: Lead marketing technology initiatives, ensuring seamless integration of digital platforms and data.
- Company: Join a respected membership and networking body with a strong focus on innovation.
- Benefits: Competitive salary, bonus, and flexible remote working options.
- Other info: Dynamic role with opportunities for professional growth and collaboration.
- Why this job: Shape the future of member engagement using cutting-edge technology and AI.
- Qualifications: 5+ years in CRM, web, and marketing technology; strong analytical skills required.
The predicted salary is between 45000 - 50000 £ per year.
Outstanding permanent opportunity to join this renowned and highly regarded membership and networking body as their Marketing Technology Lead. Working within the Technology team, you'll act as the primary technology partner to Marketing. This is a pivotal role at the intersection of digital platforms, data, optimisation and governance, ideal for someone who thrives in a modern, multi-platform marketing environment and wants to shape how a respected national organisation engages its members and audiences.
You’ll report to the Head of Technology and work in close partnership with the Head of Marketing, ensuring our websites, CRM-connected tools, analytics, SEO and AI-enabled capabilities are robust, integrated and future-ready. You’ll own the technical enablement of all marketing-related digital platforms. You’ll ensure our website, CRM, analytics stack, optimisation tools and AI-driven capabilities work seamlessly together, are well-governed, and align with wider technology, data and cyber standards.
What you’ll lead:
- Technology partnership with Marketing
- Act as the primary technology contact for the Marketing function
- Translate marketing objectives into effective, scalable technical solutions
- Enable Marketing to operate confidently while ensuring alignment with enterprise standards
- Ownership of marketing platforms & tools
- Oversee website platforms, domains and related digital services
- Manage CRM-connected marketing tools and integrations (e.g. Salesforce, Dynamics 365)
- Lead on analytics, optimisation, testing and personalisation platforms
- Oversee SEO tooling and AI-enabled marketing capabilities
- Support chatbots, mentoring platforms and other digital engagement tools
- Website, CRM & platform integration
- Ensure seamless interaction between website, CRM and marketing systems
- Manage supplier relationships and delivery across web and digital platforms
- Maintain reliable data flows, tracking, tagging and user journeys
- Work with internal specialists and suppliers to ensure cohesive integration
- Website enablement & improvement
- Create and maintain page templates and structures for efficient publishing
- Coordinate technical changes, enhancements and fixes
- Drive improvements in performance, accessibility, usability and measurement
- Governance, compliance & assurance
- Work with Data, Cyber and Technology teams to ensure GDPR, PECR and Data Protection compliance
- Ensure analytics and data collection are accurate, appropriate and well-governed
- Support responsible adoption of new tools, including AI-based capabilities
- Stakeholder & supplier engagement
- Build strong relationships across Marketing, Technology, Data and Cyber
- Engage with third-party vendors to support delivery and optimisation
- Ensure supplier solutions align with internal standards and agreed ways of working
Required experience:
- 5+ years experience with CRM, web, digital or marketing technology platforms
- Strong familiarity with analytics, optimisation, SEO and data-driven marketing
- Experience working within environments with data protection and cyber security requirements
- Ability to work independently with a proactive, accountable mindset
- Confident communicator across technical and non-technical audiences
- Line management experience is beneficial but not essential
- Experience in chartered bodies, advocacy organisations or leadership networks is advantageous
£45k-£50k + bonus + benefits. Central London & 75% remote.
Marketing Technology Lead CRM, SEO, Web, Analytics, Chatbot, AI employer: Smart Sourcer Limited
Join a prestigious membership and networking body as their Marketing Technology Lead, where you will thrive in a dynamic work culture that values innovation and collaboration. With a competitive salary and benefits package, including the flexibility of 75% remote work, this role offers exceptional opportunities for professional growth and development in a supportive environment. Be part of a team that is dedicated to shaping the future of member engagement through cutting-edge technology and data-driven strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology Lead CRM, SEO, Web, Analytics, Chatbot, AI
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing tech space and let them know you're on the hunt for a role. You never know who might have the inside scoop on opportunities that aren't advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects, especially those related to CRM, SEO, and analytics. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in marketing technology. Be ready to discuss how you've used tools like Salesforce or AI-driven capabilities in past roles. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Technology Lead CRM, SEO, Web, Analytics, Chatbot, AI
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Technology Lead. Highlight your experience with CRM, SEO, and analytics, and don’t forget to showcase any relevant projects that demonstrate your tech-savvy side!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention how your skills align with the responsibilities listed in the job description and show us your passion for marketing technology.
Showcase Your Technical Skills:Since this role is all about technology, make sure to highlight your technical skills clearly. Whether it's your experience with CRM systems or your knowledge of AI tools, we want to see how you can bring value to our team!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Smart Sourcer Limited
✨Know Your Tech Inside Out
Make sure you’re well-versed in the specific technologies mentioned in the job description, like CRM systems, SEO tools, and analytics platforms. Brush up on how these tools integrate and support marketing objectives, as you'll need to demonstrate your technical expertise during the interview.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in previous roles, especially those related to digital platforms and data governance. Be ready to discuss how you’ve optimised processes or improved user experiences, as this will highlight your ability to drive results in a multi-platform environment.
✨Understand the Company’s Mission
Research the organisation thoroughly. Understand their goals, values, and how they engage with their members. This knowledge will help you tailor your responses and show that you’re genuinely interested in contributing to their mission as the Marketing Technology Lead.
✨Prepare Questions for Them
Think of insightful questions to ask your interviewers about their current marketing technology landscape and future plans. This not only shows your enthusiasm for the role but also helps you gauge if the company aligns with your career aspirations and values.
