At a Glance
- Tasks: Lead client relationships and optimise Direct Response TV campaigns with data-driven insights.
- Company: Join SmartResponse Media, a top UK agency known for rapid growth and innovation.
- Benefits: Enjoy a competitive salary, profit-related bonuses, and great employee perks.
- Other info: Dynamic work environment with opportunities for hands-on creative involvement.
- Why this job: Fast-track your career in broadcast media while working with exciting brands and campaigns.
- Qualifications: Strong analytical skills and experience in account management or media analytics.
The predicted salary is between 40000 - 50000 £ per year.
An exciting opportunity has opened at SmartResponse Media, now ranked as the UK’s 45th largest agency by billings and the fifth fastest-growing. Join our specialist TV media buying and production agency as a Senior Account Manager/Media Analyst, where you’ll have the opportunity to quickly build and broaden your skill set.
SmartResponse Media is a full-service direct response television (DRTV) agency, delivering end-to-end solutions including TV advert creative production, media planning and buying for both shortform and longform airtime, and advanced campaign analysis for a diverse range of clients. Founded in 2015, we are an independent company working with a mix of well-known household brands as well as ambitious start-ups.
DRTV is primarily a performance marketing media, as such analysis forms a core part of any Account Management role & any successful candidate will therefore have an aptitude for numbers and be able to read into analysis to inform campaign optimisations for our clients. We are excited to offer this new opportunity for an enthusiastic, bright, ambitious individual to work with us and quickly progress in a career in broadcast media and marketing.
Role Overview
The role involves leading client relationships and campaign performance across Direct response TV campaigns. This role blends account management, media analytics, end-to-end campaign delivery, including oversight of the creative, production, and Clearcast clearance process. You’ll act as the central point of contact for clients while ensuring campaigns are strategically planned, compliant, effectively executed and continuously optimised for performance.
Key Responsibilities
- Client Management and Strategy
- Manage day-to-day relationships with DRTV clients.
- Understand client objectives, KPIs, and commercial targets.
- Present campaign strategies, performance updates, and media buying recommendations.
- Identify growth opportunities and upsell additional services to present to senior leadership bi-monthly.
- Ensure campaigns go live accurately and on schedule.
- Troubleshoot issues across media, tracking, or creative delivery.
- Media Planning and Buying
- Develop and manage DRTV media plans across linear TV, VOD and CTV.
- Monitor delivery against plan and adjust schedules to maximise ROI.
- Performance Analysis
- Produce regular reporting and actionable insights.
- Attend weekly, monthly and quarterly client business review meetings.
- Optimise campaigns based on data trends and testing frameworks.
- Creative and Production Oversight
- Collaborate with the internal creative team to lead clients through the creative development process, from briefing to final delivery.
- Oversee timelines, budgets and approvals across each stage of production process.
- Present weekly update on production timelines to senior management.
- Ensure creative aligns with performance objectives and DRTV best practices.
- Manage submission and approval process with Clearcast, ensuring all TV advertising complies with UK broadcast regulations.
- Work closely with Clearcast to address feedback on scripts and claims, secure approvals, and minimise delays to airtime.
- Coordinate testing of multiple creatives and messaging variants.
- Manage all communication with Clients for approval of all elements of creative process including talent, locations, Clearcast updates, rough cuts and final clearance.
- Update Monday.com and Gantt Charts on a daily/weekly basis to ensure that all staff are updated as to progress of creative process.
- Attend Client production shoots as needed, providing hands-on support to the creative team.
Job Type: Full-time
Salary: Dependent on experience, includes generous Profit Related Bonus scheme and additional employee benefits.
Senior Account Manager/Media Analyst employer: Smart Response Media Limited
SmartResponse Media is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and analytical skills are highly valued. Located in the heart of the UK’s media landscape, we offer our employees ample opportunities for professional growth and development, alongside a generous profit-related bonus scheme and additional benefits. Join us to be part of a fast-growing agency that works with both renowned brands and innovative start-ups, ensuring your career in broadcast media and marketing is both meaningful and rewarding.
Contact Details:
Smart Response Media Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager/Media Analyst
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at SmartResponse Media. A friendly chat can sometimes lead to job opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers or during interviews, bring along examples of your work. Whether it’s campaign analyses or creative projects, having tangible proof of your abilities can really set you apart from the crowd.
✨Tip Number 3
Be prepared for the interview! Research SmartResponse Media thoroughly—know their clients, recent campaigns, and what makes them tick. This will not only impress them but also help you tailor your answers to show how you can contribute to their success.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. It shows initiative and enthusiasm, which are key traits we look for in a Senior Account Manager/Media Analyst.
We think you need these skills to ace Senior Account Manager/Media Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Account Manager/Media Analyst role. Highlight your experience in client management, media planning, and performance analysis. We want to see how your skills align with what we do at SmartResponse Media!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your enthusiasm for the role and the agency. Tell us why you’re excited about working with DRTV and how you can contribute to our team. Keep it engaging and personal!
Show Off Your Analytical Skills:Since this role involves a lot of number crunching, make sure to highlight any relevant analytical experience. Whether it's campaign performance metrics or media buying strategies, we want to know how you’ve used data to drive results in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application directly and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Smart Response Media Limited
✨Know Your Numbers
As a Senior Account Manager/Media Analyst, you'll need to demonstrate your aptitude for numbers. Brush up on key metrics related to DRTV campaigns and be ready to discuss how you've used data analysis to optimise performance in past roles.
✨Understand Client Objectives
Familiarise yourself with common client objectives and KPIs in the DRTV space. During the interview, show that you can align campaign strategies with these goals, and be prepared to share examples of how you've successfully managed client relationships in the past.
✨Showcase Your Creative Oversight Skills
Since the role involves overseeing creative processes, think of specific instances where you've collaborated with creative teams. Be ready to discuss how you ensured that creative outputs met performance objectives and adhered to best practices.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare examples of how you've handled challenges in media planning or client management, and think about how you would troubleshoot issues across media, tracking, or creative delivery.
