At a Glance
- Tasks: Analyse marketing data to optimise campaigns and drive strategic growth.
- Company: Join Smart, a leader in transforming financial wellbeing for all generations.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Be at the forefront of data-driven marketing and make a real impact.
- Qualifications: Experience in marketing analytics and a passion for data storytelling.
The predicted salary is between 45000 - 55000 £ per year.
At Smart, our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.
THE ROLE
We are seeking a highly analytical and results-oriented Marketing Performance Manager to optimise the effectiveness and efficiency of our marketing campaigns and channels.
This critical role will be responsible for diving deep into marketing data, identifying trends, uncovering insights, and providing actionable recommendations to maximise our return on marketing investment.
This role will also help us set up a long-term brand performance dashboard, and run regular competitor reviews.
If you are passionate about performance measurement, obsessed with data, and thrive on turning numbers into strategic growth, we want to hear from you.
Responsibilities Include
• Performance Analysis & Reporting
- Define, track, and report on key marketing performance metrics and KPIs across all channels (e. g., digital advertising, content marketing, email, social media, and to a lesser extent SEO/SEM/GEO).
- Develop and maintain dashboards and reports that provide clear, concise, and actionable insights into campaign performance.
- Develop a long-term brand performance measurement framework.
- Conduct in-depth analysis of marketing data to identify trends, opportunities for optimisation, and areas of underperformance - including looking at competitors.
- Present performance findings and strategic recommendations to marketing leadership and cross-functional teams.
• Campaign Optimisation & Strategy
- Work closely with campaign managers, digital marketing specialists, and content teams to recommend data-driven adjustments to ongoing campaigns for improved efficiency and effectiveness.
- Identify target audience segments, develop A/B testing strategies, and analyse results to continuously refine messaging, creative, and channel mix.
- Forecast marketing performance and budget needs based on historical data and strategic objectives.
- Contribute to the development of overall marketing strategies by providing insights into market trends, competitive performance, and consumer behaviour.
• Marketing Technology & Data Management
- Oversee the effective use of marketing analytics platforms (e. g., Google Analytics, Adobe Analytics, Clarity) and marketing automation systems (e. g., Hub Spot, Salesforce, Bloomreach).
- Ensure data accuracy and integrity across various marketing tools and databases.
- Collaborate with IT and data teams to improve data collection, integration, and reporting capabilities.
- Stay abreast of the latest trends in marketing performance measurement, analytics tools, and data privacy regulations.
• Budget & ROI Management
- Monitor and report marketing spend against budget, identifying opportunities for cost savings and improved efficiency.
- Develop methodologies for attributing revenue and conversions to specific marketing activities.
- Champion a culture of data-driven decision-making within the marketing team.
- Team & Scope
- Brand(s): Smart, Smart Pension, Keystone
Who We Are Looking For
The skills, experience, and aptitudes we are looking for are listed below but please don't be discouraged from applying if you don't meet every single one of these criteria - having a 'can do' attitude is sometimes more important than being able to tick every box:
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
- At least 2-3 years of proven experience in marketing analytics, performance marketing, or a similar data-focused role.
- Strong proficiency in marketing analytics platforms such as Google Analytics (GA4 expertise highly preferred), Adobe Analytics, or similar.
- Experience with data visualisation tools (e. g., Tableau, Looker Studio, Power BI) and building interactive dashboards.
- Demonstrated ability to analyse large datasets, identify patterns, and translate complex data into clear, actionable insights for both technical and non-technical audiences.
- Solid understanding of digital marketing channels (SEO, SEM, social media, email, display advertising) and their respective metrics.
- Experience with CRM systems and marketing automation platforms (e. g., Hub Spot) is highly desirable.
- Excellent written and verbal communication skills, with the ability to tell a compelling story using data.
- Proactive, detail-oriented, and highly organised with the ability to manage multiple priorities in a dynamic environment.
- Knowledge of statistical analysis concepts and A/B testing methodologies.
Who We Are
- We work in partnerships with governments
- #J-18808-Ljbffr
Marketing Performance Manager employer: Smart Pension
At Smart, we pride ourselves on being an exceptional employer, offering a vibrant work culture in our London office where innovation and collaboration thrive. With a strong focus on employee growth, we provide extensive training budgets, generous holiday allowances, and a commitment to inclusivity, ensuring that every team member feels valued and empowered. Join us to kickstart your HR career in a supportive environment that champions personal development and meaningful contributions to financial wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Performance Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smart Pension and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smart Pension are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smart Pension on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smart Pension. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Performance Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smart Pension. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smart Pension:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smart Pension’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smart Pension
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smart Pension will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smart Pension, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
