At a Glance
- Tasks: Drive sales and manage client relationships for exciting events across London venues.
- Company: Join a dynamic new catering brand from Broadwick and Smart Group.
- Benefits: Enjoy bonuses, health plans, discounts, and generous holiday allowance.
- Other info: Exciting growth opportunities and regular social events await you!
- Why this job: Be part of a fresh venture and shape the client experience from day one.
- Qualifications: Experience in sales or events, with strong relationship management skills.
The predicted salary is between 40000 - 50000 £ per year.
Following the announcement of a joint venture between Broadwick and Smart Group to develop an exciting new catering brand, we are recruiting for an Event Sales Manager to join the team ahead of our September 2026 launch. The brand name and identity will be revealed in July 2026.
The new business will operate as the exclusive food and beverage partner across Broadwick's London portfolio, spanning venues including 26 Leake Street, Banking Hall, Broadwick Studio, Control Room A, Drumsheds, Exhibition White City, Landing Canary Wharf, Landing Forty Two, Magazine London, OXO2, The Pelligon and Troxy — a portfolio that hosts more than 2,500 events annually.
The Event Sales Manager will be a key member of the commercial team, taking ownership of a portfolio of venues and responsible for converting enquiries, managing client relationships and overseeing the planning of events through to completion. This is a hands-on, sales-led role with a strong focus on revenue generation, account management and delivering an outstanding client experience. This is a rare opportunity to join a brand-new business at the very start, helping to shape how it goes to market and set the standard for client experience from day one.
KEY RESPONSIBILITIES- Sales & Revenue Generation
- Drive revenue through strong conversion of enquiries and proactive business development.
- Maintain accurate and up-to-date records of your pipeline, conversion rates and key opportunities in the CRM.
- Contribute to regular reporting on performance, maintaining clear visibility of your pipeline, activity and results.
- Take personal ownership of enquiries, managing them proactively and converting them into confirmed, profitable events.
- Business Development, Key Client & Venue Accounts Management
- Identify and develop new business opportunities across corporate, brand and cultural sectors.
- Build and maintain strong relationships with venues, agents and key clients.
- Lead and support pitches and key opportunities.
- Manage a portfolio of client accounts across Broadwick venues and partners, building strong and lasting relationships.
- Collaborate with venue teams to maximise opportunities, develop competitive proposals and represent Broadwick Hospitality with confidence.
- Ensure consistency in how the brand is presented to clients.
- Ensure a seamless handover between sales and planning stages, keeping the client fully informed and confident at every step.
- Develop compelling proposals and event plans, ensuring client briefs are clearly understood and translated into deliverable, creative solutions.
- Client Journey & Planning
- Manage the full client journey from initial enquiry through to event completion, maintaining excellent communication throughout.
- Produce accurate event documentation including event sheets, schedules and operational briefs.
- Ensure all client requirements are captured, including guest experience, timings, staffing and logistics.
- Liaise with the kitchen team on menu planning to ensure it reflects the brief and budget.
- Act as the client's point of contact on site at events where required, providing reassurance, resolving any issues and ensuring the event is delivered in line with expectations.
- Ensure all dietary requirements and allergens are accurately managed.
- Attend and oversee client tastings where required.
- Work through the planning process methodically, ensuring all details are confirmed accurately and in good time ahead of each event.
- Ensure clear and detailed handover to operations to support smooth delivery on site.
- CRM, Data and Reporting
- Keep the CRM system accurate and up to date, ensuring all enquiries, proposals and client activity are logged consistently.
- Provide regular updates on your pipeline and performance to support the wider team's reporting and forecasting.
- Ensure Finance has the information required for each confirmed event, including final numbers, revenue and any changes to scope.
- Experience in a sales or commercial role within catering, hospitality or events.
- Comfortable managing the full client journey from enquiry through to event delivery, including planning and on-site presence.
- Strong track record of driving revenue and hitting targets.
- Confident working independently and managing your own workload across multiple events and clients simultaneously.
- Good commercial understanding including pricing and margins.
- Strong client relationship and stakeholder management skills.
- Highly organised with strong attention to detail.
- Commercially driven with a strong sense of ownership.
- Confident and credible, with the ability to influence at all levels.
- Collaborative and solutions focused.
- Calm under pressure with strong decision making ability.
- Detail oriented with a commitment to quality.
- Excited by the opportunity to be part of a new and growing business, and motivated to make a real contribution from day one.
At Smart Group, our people are at the heart of everything we do. We are committed to fostering a positive, supportive, and rewarding work environment and that includes offering a fantastic range of benefits.
- Quarterly performance-related bonus.
- Access to Medicash health plan, including dental, optical, 24/7 mental health support helpline, virtual wellbeing tools.
- Exclusive restaurants and bar discounts via the CODE app.
- Lunch served daily by our in-house chefs.
- Starting holiday allowance of 25 days (plus bank holidays), increasing with length of service.
- Free on-site parking at our Deptford Head Office and Unit 18-19 premises.
- Incentive trips for high performing employees - this year the team went to New York!
- Cycle to work scheme.
- Recommend a friend scheme - earn up to £1,000 when recommending a friend to work with us.
- Regular social events throughout the year.
- Two complimentary event tickets per year and discounted tickets for friends and family.
- Enhanced Maternity and Paternity Leave and Pay - subject to length of service.
- Interest free travel loan.
- One paid volunteer day each year.
We believe in celebrating success, supporting wellbeing, and creating a place where everyone can thrive.
Event Sales Manager in London employer: Smart Group Ltd
Smart Group is an exceptional employer that prioritises the well-being and growth of its employees, offering a vibrant work culture and a comprehensive benefits package including a quarterly performance-related bonus, health plans, and generous holiday allowances. As part of a new catering brand within Broadwick's prestigious London venues, the Event Sales Manager will have the unique opportunity to shape client experiences from the ground up while enjoying regular social events and incentive trips, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales Manager in London
✨Tip Number 1
Get to know the company inside out! Research Broadwick and Smart Group, their venues, and the new catering brand. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Attend industry events or connect with people on LinkedIn who work in catering and events. Building relationships can lead to insider info and potential job opportunities.
✨Tip Number 3
Prepare for the interview by practising common questions related to sales and client management. Think about your past experiences and how they align with the role of Event Sales Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our exciting new venture.
We think you need these skills to ace Event Sales Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Event Sales Manager role. Highlight your experience in sales, client management, and event planning, as these are key aspects of the job. We want to see how you can bring your unique skills to our new catering brand!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Include specific examples of how you've driven revenue or managed successful events in the past. This will help us understand the impact you've made in previous roles and how you can contribute to our team.
Be Personable and Professional:While we love a friendly tone, remember to keep it professional too. Your written application is your first impression, so let your personality shine through while maintaining a level of professionalism that reflects the high standards we uphold at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and what we stand for!
How to prepare for a job interview at Smart Group Ltd
✨Know Your Venues
Familiarise yourself with the venues in Broadwick's portfolio. Understand their unique features and what types of events they typically host. This knowledge will help you demonstrate your enthusiasm and ability to tailor your sales approach to each venue during the interview.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully driven revenue in previous roles. Be ready to discuss your strategies for converting enquiries into confirmed events, as well as how you've built and maintained client relationships. This will show that you have the hands-on, sales-led experience they're looking for.
✨Master the Client Journey
Be prepared to talk about your experience managing the full client journey from initial enquiry to event delivery. Highlight your organisational skills and attention to detail, especially in planning and executing events. This will demonstrate your capability to ensure a seamless client experience, which is crucial for this role.
✨Emphasise Team Collaboration
Since this role involves working closely with various teams, be ready to discuss how you've collaborated with others in past positions. Share examples of how you've worked with kitchen teams, operations, or other stakeholders to deliver successful events. This will illustrate your ability to work effectively in a team-oriented environment.
