At a Glance
- Tasks: Lead the future of marketing data strategy and drive innovative decision-making.
- Company: Join Forbes Digital Marketing, a leader in data-driven marketing solutions.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on innovation and collaboration.
- Why this job: Shape the marketing landscape with cutting-edge technology and strategic insights.
- Qualifications: Expertise in marketing data, analytics, and team leadership required.
The predicted salary is between 63000 - 77000 £ per year.
We're looking for a leader who wants to help build the future of marketing data strategy at Forbes Digital Marketing. Our Data & Analytics organisation sits at the heart of our mission. We build the products, platforms and intelligence that power marketing, commercial decision making, customer understanding and revenue growth across the business. As we continue to invest in first-party data, machine learning, marketing technology and AI, we're looking for a senior leader to help define the next phase of that journey. This is not a traditional data leadership role. Working directly with the VP of Data Strategy, you'll act as a trusted technical counterpart - bringing deep expertise, challenging thinking, and helping shape strategic decisions across our marketing data ecosystem.
You'll join an established leadership team spanning Engineering, Analytics, Data Science and Operations, helping define how customer data, marketing measurement, attribution, analytics and AI come together to improve business performance. You'll also act as a senior technical counterpart to key technology partners, helping ensure our strategy evolves alongside the wider marketing ecosystem. If you're motivated by solving complex commercial problems, challenging conventional thinking, building products rather than projects, and helping organisations use data more effectively, we'd love to hear from you.
Responsibilities:
- Marketing Measurement & Attribution: Help define how we measure marketing performance across channels and ensure that our measurement strategy enables better commercial decisions.
- Customer Intelligence & First-Party Data: Help shape how customer data is collected, organised and activated across the business.
- Marketing Platforms & Activation: Ensure our marketing platforms receive the right data to optimise effectively and maximise commercial performance.
- Data Products & Decision Intelligence: Help move the organisation from one-off analysis towards reusable products and decision-support capabilities.
- Strategic Leadership: Challenge assumptions and influence the future direction of our marketing data strategy.
- Team Leadership & Capability Building: Play an important role in building and developing the next generation of leaders across Data & Analytics.
Requirements:
- We're deliberately not looking for someone who has done everything. Instead, you'll bring deep expertise in one or more of our strategic domains together with the ability to collaborate across the wider marketing data ecosystem.
- Experience leading strategic marketing data, customer intelligence, analytics or data product initiatives that delivered measurable business outcomes.
- Deep expertise in at least one of the following: Marketing measurement and attribution, Customer intelligence and first-party data, Applied data science and predictive modelling, Marketing platforms and activation, Data products and decision intelligence.
- A track record of building products, platforms or capabilities that deliver measurable commercial outcomes.
- Deep understanding of Performance Marketing.
- Strong commercial judgement and the ability to prioritise initiatives based on business value.
- Confidence influencing senior stakeholders across both technical and non-technical audiences.
- Experience developing teams, coaching leaders and building organisational capability.
- Curiosity about emerging technologies - particularly AI - and a pragmatic approach to applying them where they create genuine business value.
VP, Marketing Data Strategy (Remote) in London employer: Smart Financial Decisions Made Simple
Forbes Advisor is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to take ownership of their projects while collaborating with cross-functional teams. With a strong focus on employee growth, we offer ample opportunities for professional development and innovation, particularly in the fast-evolving Comparison sector. Our remote work flexibility allows you to thrive in a supportive environment, where your contributions directly impact customer experiences and business success.
Contact Details:
Smart Financial Decisions Made Simple Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land VP, Marketing Data Strategy (Remote) in London
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smart Financial Decisions Made Simple are looking for.
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✨Attend Industry Events
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We think you need these skills to ace VP, Marketing Data Strategy (Remote) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smart Financial Decisions Made Simple. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smart Financial Decisions Made Simple:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smart Financial Decisions Made Simple’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smart Financial Decisions Made Simple
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smart Financial Decisions Made Simple will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At Smart Financial Decisions Made Simple, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
