At a Glance
- Tasks: Create and optimise exciting marketing campaigns across email and SMS.
- Company: Join Forbes Advisor, a leader in innovative marketing solutions.
- Benefits: Enjoy remote work, competitive pay, and opportunities for growth.
- Other info: Flexible environment with a focus on learning and development.
- Why this job: Be part of a dynamic team that values creativity and collaboration.
- Qualifications: 2+ years in CRM with strong organisational skills and a passion for detail.
The predicted salary is between 30000 - 40000 £ per year.
Forbes Advisor is looking for a CRM Executive to help build and deliver brilliant lifecycle marketing campaigns. This is a hands-on execution role for someone who loves getting campaigns live – building, testing, and optimizing email, SMS, and other lifecycle communications across one or two of our verticals. You’ll work closely with your CRM Manager to bring the lifecycle strategy to life, collaborating with teams across Product, Data, Design, and Commercial. Day to day, you’ll build and schedule campaigns, set up audience segments, and help make sure everything ships on time and to a high standard.
The person we’re looking for is well-organized, detail-oriented, and takes real pride in getting things done accurately and on time. You’re a self-starter who’s adaptable, comfortable juggling several campaigns at once, and happy to test and learn (even when that means test and fail). This role reports to the Senior CRM Manager.
Key Responsibilities:- Execution & Delivery: Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS, and beyond – making sure every send is accurate and goes out on time. Set up customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze. Manage campaign timelines and keep stakeholders updated on progress. QA campaigns end-to-end before launch, checking content, links, segments, and rendering.
- Creative & Content: Produce and adapt campaign copy in partnership with our internal teams. Build campaign visuals using our customer engagement platform, in partnership with our Design team. Help keep creative consistent and high-quality across campaigns.
- Strategy & Support: Support your CRM Manager in bringing the lifecycle strategy for your vertical(s) to life. Contribute ideas and campaign recommendations to grow lifetime value, upsell, and cross-sell. Help build and run the test-and-learn roadmap.
- Reporting & Analysis: Pull campaign reporting from our customer engagement platform and Tableau. Track campaign performance against KPIs and flag results and learnings to the team. Share regular updates on tests performed and week-on-week / month-on-month performance changes.
- 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business.
- Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines.
- A self-starter and clear communicator who enjoys collaborating across teams.
- Comfortable working with data and quick to learn new tools.
- Nice to have: hands-on experience with Braze, or an equivalent customer engagement platform.
CRM Executive (Remote) in London employer: Smart Financial Decisions Made Simple
Forbes Advisor is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to take ownership of their projects while collaborating with cross-functional teams. With a strong focus on employee growth, we offer ample opportunities for professional development and innovation, particularly in the fast-evolving Comparison sector. Our remote work flexibility allows you to thrive in a supportive environment, where your contributions directly impact customer experiences and business success.
Contact Details:
Smart Financial Decisions Made Simple Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive (Remote) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smart Financial Decisions Made Simple and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smart Financial Decisions Made Simple are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smart Financial Decisions Made Simple on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smart Financial Decisions Made Simple. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive (Remote) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smart Financial Decisions Made Simple. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smart Financial Decisions Made Simple:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smart Financial Decisions Made Simple’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smart Financial Decisions Made Simple
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smart Financial Decisions Made Simple will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smart Financial Decisions Made Simple, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
