At a Glance
- Tasks: Manage SEGB's social media presence and create engaging content across platforms.
- Company: Join Smart Energy GB, a mission-driven team transforming energy management in the UK.
- Benefits: Enjoy 25 days leave, private medical insurance, and a supportive work environment.
- Other info: Flexible hybrid working and a commitment to diversity and inclusion.
- Why this job: Be at the forefront of social media innovation and make a real impact on energy awareness.
- Qualifications: Experience in social media management and strong content creation skills required.
The predicted salary is between 29700 - 36300 £ per year.
Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)
Deadline: 31st August, 2026
Purpose of the job:
Smart meters are changing how Britain understands and manages its energy — and social media is where a huge part of that story gets told, questioned, and understood. As our Social Media Executive, you’ll be right at the centre of it: owning SEGB’s presence across Meta, TikTok, YouTube and Reddit, shaping both organic and paid content that reaches millions of households. From community management and social listening to campaign delivery and performance reporting, this is a role with genuine reach and real-world impact.
Key tasks/responsibilities:
- Manage SEGB’s organic social media channels: Support SEGB’s audiences by tackling concerns and answering smart meter questions from consumers.
- Build and maintain a rolling social media content plan across organic and paid activity, balancing always-on content with campaign moments and key dates.
- Create engaging, on-brand written and visual social posts and content in support of teams’ campaigns and paid activity.
- Schedule and post content, including managing paid boosting.
- Coordinate closely with the Website Executive to align content across SEGB's owned digital channels.
- Manage SEGB’s community management strategy: Maintain the guidelines for internal use and be the primary point of communication around this with our community management agency.
- Follow agreed escalation routes for handling sensitive queries, misinformation or reputational issues raised on social channels.
- Work closely with Communications and Marketing teams to develop and make ongoing updates to FAQs for social channels.
- Manage SEGB’s social media monitoring, including our social listening tool BrandWatch.
- Deliver accurate and timely reports on the performance of social media content and audience insight from our social listening.
- Support the day-to-day delivery of paid digital campaigns in collaboration with creative and media agencies.
- Ensure tone of voice, brand and campaign guidelines are met in the digital sphere.
- Actively monitor social trends and news and report to the Marketing and Comms teams on those that are relevant to our campaign tasks.
- Support the Brand, Campaigns & Digital team with broader, integrated campaign planning and execution when opportunity allows.
Skills, experience and competencies:
- Proven experience of social media/community management, with strong platform and trends literacy across channels including Meta, TikTok, YouTube and Reddit.
- Ability to create engaging visual social content across a range of social platforms, including strong copywriting for social channels.
- Editorial experience, including the ability to ensure content adheres to house style, brand guidelines, accessibility standards etc.
- Experience using back-end tools — including our social listening platform, BrandWatch, or an equivalent.
- Ability to analyse performance data and translate this analysis into actionable recommendations.
- Excellent communication skills; a supportive, flexible approach to colleagues; and the ability to collaborate and communicate with multiple teams, external agencies and senior stakeholders.
- A proactive problem-solver who spots opportunities to improve ways of working.
- Experience developing paid digital campaigns end-to-end and of briefing and working with creative and media partners to deliver.
- Excellent administrative skills and ability to create, update and manage plans for content delivery in a timely manner.
- Ability to work in a fast-paced environment, and willingness to remain flexible to changing priorities.
Welcome to Smart Energy GB. It’s our task to engage everyone in England, Scotland and Wales with the national rollout of smart meters. Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will transform the way we all buy and use energy. Our campaign is one of the most far-reaching in the country, and we pride ourselves on having a fully inclusive working environment.
Smart Energy GB is an equal opportunity employer and we value diversity. We actively encourage applications from currently under-represented groups.
Social Media Executive employer: Smart Energy GG
Smart Energy GB is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant setting of London. With a strong emphasis on employee growth, the company offers opportunities for professional development and skill enhancement, especially in digital management and content creation. The hybrid working model not only promotes work-life balance but also allows employees to thrive in a dynamic environment focused on meaningful contributions to energy efficiency.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smart Energy GG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smart Energy GG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smart Energy GG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smart Energy GG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smart Energy GG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smart Energy GG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smart Energy GG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smart Energy GG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smart Energy GG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smart Energy GG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
