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For Companies At a Glance
- Tasks: Lead research projects and provide insights to shape marketing strategies.
- Company: Join Smart Energy GB, a leader in energy innovation and consumer insight.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by understanding consumer behaviour and driving strategic decisions.
- Qualifications: Experience in market research and strong analytical skills required.
- Other info: Collaborative environment with a focus on diversity and inclusion.
The predicted salary is between 48000 - 72000 £ per year.
Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)
Deadline: 13th February 2026
Purpose of the job
Insight & Analytics is a central team within Smart Energy GB. Our task is to help ensure Smart Energy GB’s long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and cutting-edge marketing science. Members of the team have broad exposure to all of Smart Energy GB’s marketing, communications and policy work. We’re an in-house team, so as well as producing work ourselves we work closely and collaborate with a number of external research and analytics agencies, as well as our retained advertising and media agencies.
In this role, you will help to ensure that all our company activity is based on fundamental insight into our target audiences and organisational focuses. You will evaluate outcomes from the activity and provide internal colleagues with a full and nuanced understanding of how the activity performed and why. You will conduct the design and management of a comprehensive programme of primary research, support our internal teams to utilise our work in their plans, set appropriate targets for campaign activities, and be involved in liaison with external stakeholders. You will provide coaching and support to junior team members and internal stakeholders. You will play an instrumental role in showcasing our insight and expertise to the business and shaping recommendations to inform decision-making.
Key tasks and responsibilities
- Lead on writing research briefs and ensuring that the design commissioned is appropriate to meet objectives, budgets and timescales.
- Liaise with internal and external stakeholders to deliver insight.
- Lead on designing and delivering research projects conducted in-house with support from junior team members.
- Oversee the scope and delivery of internal or agency led analytics workstreams.
- Support internal teams in briefing campaigns, design evaluation plans for activity, and lead in the setting of KPIs / success criteria for activity.
- Lead on financial planning, scheduling and design of selected research strands for sign-off by the Head of Insight & Analytics.
- Oversee liaison with research agencies, and provide support to junior team members.
- Perform final reviews on research findings to be published externally.
- Manage requests for research and insight from across the business.
- Support the Head of Insight & Analytics in managing and developing the Insight & Analytics team.
- Oversee peer review of third-party research and insight.
- Provide strategic advice to the Head of Insight & Analytics and the Deputy Director of Insight & Strategy.
- Deputise for the Head of Insight & Analytics as and when required.
Skills, experience and competencies
- Experience of working in a relevant market research or insight role.
- Extensive experience and knowledge of a range of primary research methodologies.
- Strong experience of analysing and generating insight from both qualitative and quantitative data sources.
- Confident and experienced at distilling and interpreting research findings.
- Creative and innovative in your approach to insight.
- Strong organisational skills, ability to manage other team members and multiple projects concurrently.
- Confident in building and managing relationships with internal and external stakeholders.
- Up to date with the latest trends in research.
- Experience in line management and coaching of more junior team members.
- Solid experience in advertising research.
- Understanding and experience of behaviour change theory and research.
- Experience with differing research audiences.
- Appreciation of the objectives and activities of Smart Energy GB.
- Appreciate the diversity of the people and communities of Great Britain.
Senior Insight Manager employer: Smart Energy GG
Contact Detail:
Smart Energy GG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insight Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to insight and analytics. This will help you tailor your responses and show that you’re genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and get comfortable discussing your experience. Focus on how your skills align with the role of Senior Insight Manager and be ready to share specific examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining us at Smart Energy GB. Keep an eye on our careers page for the latest opportunities!
We think you need these skills to ace Senior Insight Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in market research and insight roles. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant projects!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, be sure to include examples of how you've successfully interpreted qualitative and quantitative data in the past. We love seeing clear, actionable insights that have made a difference!
Highlight Your Teamwork: Collaboration is key at Smart Energy GB, so share experiences where you’ve worked closely with internal teams or external stakeholders. We’re looking for someone who can build strong relationships and support others in their work.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Smart Energy GG
✨Know Your Research Methodologies
Make sure you brush up on various primary research methodologies. Be ready to discuss how you've managed end-to-end projects in the past, and be prepared to share specific examples of how your approach has led to actionable insights.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse both qualitative and quantitative data. Think of a few instances where you've distilled complex findings into clear, actionable stories that catered to different stakeholders' needs.
✨Understand Smart Energy GB's Objectives
Familiarise yourself with Smart Energy GB’s mission and recent activities. This will help you align your answers with their goals and show that you're genuinely interested in contributing to their success.
✨Be Ready to Discuss Team Management
Since this role involves mentoring junior team members, think about your leadership style and experiences. Prepare examples of how you've supported others in their development and how you can bring that to the Insight & Analytics team.
