Social Media Executive

At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.

We are looking for a Social Media Executive with proven experience of social media/community management, with strong platform and trends literacy across channels including Meta, TikTok, YouTube and Reddit, to join our team in our London office! You’ll be SEGB’s in-house expert and champion for all things social — trusted to bring fresh thinking, keep colleagues across the business up to speed, and help the wider organisation get the most out of social as a channel. You'll also help plan, brief and deliver paid digital campaigns end to end — collaborating closely with agency partners and internal teams to bring ideas to life across digital channels. This is a role for someone with a can-do attitude and a genuine appetite to innovate — someone who understands what makes content land, isn’t afraid to challenge the status quo, and can deliver brilliant work at pace. It offers real variety and the opportunity to progress your career in a fast-moving, mission-led marketing team.

Key tasks / responsibilities

• Manage SEGB’s organic social media channels:
• Support SEGB’s audiences by tackling concerns and answering smart meter questions from consumers.
• Build and maintain a rolling social media content plan across organic and paid activity, balancing always-on content with campaign moments and key dates, and keeping stakeholders sighted on what's scheduled.
• Create engaging, on-brand written and visual social posts and content in support of teams’ campaigns and paid activity, including short-form video content (e.g. Reels, YouTube shorts), working with our in-house Studio or agency partners where required.
• Schedule and post content, including managing paid boosting.
• Coordinate closely with the Website Executive to align content across SEGB's owned digital channels. Providing additional support if necessary on content writing for the website.
• Manage SEGB’s community management strategy:
• Maintain the guidelines for internal use and be the primary point of communication around this with our community management agency.
• Follow agreed escalation routes for handling sensitive queries, misinformation or reputational issues raised on social channels.
• Work closely with Communications and Marketing teams to develop and make ongoing updates to FAQs for social channels to ensure the accuracy of our responses.
• Manage SEGB’s social media monitoring, including our social listening tool BrandWatch.
• Be the organisational super user for BrandWatch, delivering training to colleagues on how to use the tool as required.
• Lead on development of social listening dashboards for campaigns, managing requests for these from internal stakeholders.
• Ensure the delivery of daily digital monitoring alerts by 8am each day and be responsible for maintaining the team’s digital on-call rota.
• Deliver accurate and timely reports on the performance of social media content and audience insight from our social listening. Use results to identify optimisation opportunities and put recommendations forward.
• Support the day-to-day delivery of paid digital campaigns in collaboration with creative and media agencies, working within budget and tracking and reporting performance and spend against KPIs. Identify opportunities to optimise campaigns through new insight, creative development, media strategies and performance tracking to continuously improve digital delivery.
• Ensure tone of voice, brand and campaign guidelines are met in the digital sphere.
• Ensure organic and paid social content meets accessibility and inclusive design best practice (e.g. alt text, image descriptions, captions, plain language), reflecting the needs of SEGB’s audience, including vulnerable and non-digital consumers.
• Actively monitor social trends and news and report to the Marketing and Comms teams on those that are relevant to our campaign tasks.
• Support the Brand, Campaigns & Digital team with broader, integrated campaign planning and execution when opportunity allows. Assisting with research and pre-testing, proposition and creative development, production tasks (i.e. substantiation and Clearcast approvals), and supply of campaign assets against agreed media plans.

Skills, experience and competencies

Essential

• Proven experience of social media/community management, with strong platform and trends literacy across channels including Meta, TikTok, YouTube and Reddit.
• Ability to create engaging visual social content across a range of social platforms, including strong copywriting for social channels.
• Editorial experience, including the ability to ensure content adheres to house style, brand guidelines, accessibility standards etc.
• Experience using back-end tools — including our social listening platform, BrandWatch, or an equivalent — to co-ordinate, schedule, monitor and measure social media activity.
• Ability to analyse performance data and translate this analysis into actionable recommendations.
• Experience writing comprehensive, clear briefs for internal and external stakeholders.
• Ability to deliver projects and creative outputs to a high and consistent standard through excellent project management skills, attention to detail and quality control.
• Excellent communication skills; a supportive, flexible approach to colleagues; and the ability to collaborate and communicate with multiple teams, external agencies and senior stakeholders.
• A proactive problem-solver who spots opportunities to improve ways of working and brings forward practical recommendations.

Desirable

• Experience developing paid digital campaigns end-to-end and of briefing and working with creative and media partners to deliver, including the ability to analyse digital media plans.
• Excellent administrative skills and ability to create, update and manage plans for content delivery in a timely manner.
• Ability to work in a fast-paced environment, and willingness to remain flexible to changing priorities.
• Care in creating, maintaining and managing documents and back-end systems that assist the front-end experience.
• Appreciation of the objectives and activities of Smart Energy GB.
• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work.