Senior Insight Manager

At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.

We are looking for a Senior Insight Manager, with experience working in a relevant marketing research or insight role, and extensive knowledge of a range of primary research methodologies, including end-to-end project management of primary research studies (both qualitative or quantitative), ensuring that project designs are appropriate for the business objectives at hand, to join our team in our London office!

Insight & Analytics is a central team within Smart Energy GB. Our task is to help ensure Smart Energy GB’s long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and cutting-edge marketing science.

Responsibilities

• Lead on writing research briefs and ensuring that the design commissioned is appropriate to meet objectives, budgets and timescales.
• Liaise with internal and external stakeholders to deliver insight.
• Lead on designing and delivering research projects conducted in-house with support from junior team members.
• Oversee the scope and delivery of internal or agency-led analytics workstreams.
• Support internal teams in briefing campaigns and design evaluation plans for activity.
• Lead on financial planning, scheduling and design of selected research strands.
• Oversee liaison with research agencies and provide support to junior team members.
• Perform final reviews on research findings to be published externally.
• Provide line management to executives in the team.
• Manage requests for research and insight from across the business.
• Support the Head of Insight & Analytics in managing and developing the Insight & Analytics team.
• Oversee peer review of third-party research and insight.
• Provide strategic advice to the Head of Insight & Analytics and the Deputy Director of Insight & Strategy.
• Deputise for the Head of Insight & Analytics as and when required.

Skills, experience and competencies

Essential:

• Experience of working in a relevant marketing research or insight role.
• Extensive experience and knowledge of a range of primary research methodologies.
• Strong experience of analysing and generating insight from both qualitative and quantitative data sources.
• Confident and experienced at distilling and interpreting research findings.
• Creative and innovative in your approach to insight.
• Strong organisational skills.
• Confident in building and managing relationships with internal and external stakeholders.
• Up to date with the latest trends in research.
• Experience in line management and coaching of more junior team members.
• Strong IT skills, including Microsoft Office.
• Excellent communication skills (verbal/writing).

Desirable:

• Solid experience of advertising research.
• Understanding and experience of behaviour change theory and research.
• Experience of differing research audiences.
• Appreciation of the objectives and activities of Smart Energy GB.
• Appreciate the diversity of the people and communities of Great Britain.

Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We actively encourage applications from currently under-represented groups.