Search Manager

At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters, and drive adoption of this technology in everyone\’s homes. Smart meters are essential building blocks in creating a cleaner, greener energy system for the future.

We are looking for a self-motivated, organised Search Manager, who is a hands-on expert in SEO principles and best practices from both a technical and content perspective, to join our team in our London office! You will play a key role in developing and implementing paid and organic search strategies across our ongoing campaign. You will be responsible for defining and executing search roadmaps and campaigns that accelerate growth, improve conversion, and achieve KPIs.

You will be an expert in all things search: a keen student of digital and content marketing; a champion of data-backed decision-making and measurement; a skilled practitioner of on-page, off-page, and technical SEO, alongside solid experience in paid search campaign development, deployment, and optimisation.

Key tasks/responsibilities

• Be responsible for the combined search strategy, execution, and performance—using the latest on-page, off-page, and SEO techniques to deliver outstanding results.
• Lead the paid search strategy to support content campaigns and drive conversion, ensuring the combined search approach remains cost-effective with SEO and PPC working together.
• Conduct technical audits, competitor benchmarking, keyword and audience research, social listening, link building, landing page optimisation, structured data/schema markup, core web vitals improvements, forecasting, reporting, and analysis.
• Support content strategy, gap analysis, recommendations, and optimisation to maximise organic visibility and attract the right audiences.
• Help define appropriate KPIs and measurement tactics for reporting SEO and PPC efforts, supporting the team in monitoring ongoing performance.
• Collaborate with the Senior Digital Manager, providing guidance and support to optimise website performance.
• Collaborate with the Campaigns and Digital Manager, providing insights from search data to inform their content strategy.
• Collect and analyse data from various sources and tools, ensuring strategies and actions are data-driven.
• Share initiatives, best practices, and results with the wider team and agency partners to increase knowledge and build successful relationships.
• Keep up to date with the latest search trends, technology, innovations (especially AI), and algorithm changes, applying them as appropriate.

Skills, experience, and competencies

Essential:

• Hands-on expertise in SEO principles and best practices from both technical and content perspectives.
• Proven track record of running high-performance SEO campaigns that meet or exceed KPIs.
• High proficiency with SEO tools and analytics platforms, including Google Search Console, Google Analytics, Google Ads, Bing Ads, and keyword research tools.
• Extensive knowledge of marketing campaigns: paid search, conversion optimisation, and web analytics; experience in programmatic and paid social is preferred.
• Experience in developing and presenting performance reports using analytics tools and dashboards.

Desirable:

• Ability to communicate complex technical topics clearly and confidently, including high-quality documentation.
• Interest and opinions on digital measurement, especially as a growth area for the team.
• Willingness to learn about AI and its application across digital activities.
• Self-motivated, organised, with high standards, attention to detail, and structured working practices.
• Ability to thrive under pressure while managing multiple priorities.
• Team player who supports and inspires colleagues.
• Data-driven decision-making approach.
• Understanding of Smart Energy GB’s objectives and activities.
• Appreciation for diversity and inclusive approaches in work.

To apply for the role

Please click \’apply\’ to be redirected to our careers page to submit your application. More information about Smart Energy GB and employee benefits is available there. Note: The salary for this position is £55k – £58k per annum, updated from the previous £50k – £55k. We apologize for any confusion caused.

If you use assistive technology and need this document in an accessible format, please email iwanttojoin@smartenergygb.org, specifying your needs and the assistive technology you use. An audio/visual version is also available upon request.

Diversity

Smart Energy GB is committed to diversity and equal opportunity employment. We measure the effectiveness of our recruitment methods to ensure fairness and accessibility for all backgrounds.

We encourage applications from under-represented groups, focusing on ethnic minorities, lower socioeconomic backgrounds, disability, and gender.

To promote diversity and inclusion,

Every applicant is asked to complete a diversity questionnaire and indicate if their data can be considered during shortlisting.

1. Rooney Rule: We aim to reflect the diversity of the nation in our team, and at least one candidate from under-represented backgrounds will be shortlisted for interview if they meet essential criteria and give consent.

2. Disability: Disabled applicants meeting minimum requirements will be guaranteed an interview if they consent to their data being considered.

Please inform us of any accommodations needed to make our interview process or workplace more inclusive. Our offices are fully wheelchair accessible.

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