Campaigns Manager in London

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 13th November 2026

Purpose of the job

Smart meters are an integral part of one of Britain’s largest infrastructure and technology upgrades, providing Britain with a smart energy system that is fit for the future. Smart Energy GB is the independent, non-profit organisation that helps households and small businesses across Great Britain understand how smart meters can benefit them, their families and the environment.

The Corporate Communications Team sits within the wider Communications Team and plays an important role in protecting and enhancing the reputation of smart meters and the rollout. As Campaigns Manager, you will take day-to-day ownership of a portfolio of audience-led communications campaigns that support Smart Energy GB’s strategic priorities and reach consumers and opinion formers across a range of channels. Reporting to the Senior Communications Manager, you will manage campaigns from planning through to delivery and review, using research and insights to identify and engage key audiences.

You will work closely with the Senior Communications Manager, Head of Communications and other members of the Communications Team. You will collaborate closely with the Digital Team and other Smart Energy GB colleagues to deliver integrated campaigns. You will also contribute to wider work to ensure SEGB’s communications content remains current and effective across established and emerging channels, including those shaped by AI. You will work with external agencies, industry stakeholders, talent and influencers, planning ahead and managing multiple projects, stakeholders and budgets to ensure campaigns are delivered to a high standard. Alongside campaign delivery, you will play an active role in shaping the team’s wider corporate communications activity, including thought leadership and reputation management. You will deputise for the Senior Communications Manager when required, including advising colleagues and representing the team in meetings, and take part in the Communications department’s 24/7 duty press office rota.

Key tasks / responsibilities

• Campaign strategy and planning
• Show initiative and take a forward-looking approach to delivering integrated communications campaigns from initial planning through to review, supporting Smart Energy GB’s strategic priorities and helping to protect and promote the reputation of smart meters and the rollout.
• Turn organisational objectives, audience insight and research into campaign strategies that set out priority audiences, key messages, communications activity and intended outcomes.
• Determine the channel mix and delivery approach for each campaign, and identify relevant news, consumer, cultural and policy moments that could increase their reach and impact.
• Maintain oversight of several concurrent campaigns and workstreams, managing budgets, milestones, dependencies, risks and approvals, and taking action if delivery moves off track.
• Work collaboratively with the Digital Team and colleagues across Smart Energy GB, as well as agencies, industry stakeholders and external partners, to coordinate and deliver joined-up activity.
• Commission and oversee high-quality campaign content and materials, working with talent, influencers and other partners where appropriate to increase their reach and impact.
• Set delivery requirements for agencies and suppliers, and oversee their performance against agreed objectives, timescales and quality standards, ensuring activity delivers value for money.
• Ensure campaign content is engaging, accessible and accurate, and consistent with Smart Energy GB’s agreed messaging.
• Work with the Insights Team to ensure campaigns are informed by relevant audience insight and assessed against agreed objectives.

Corporate communications and media relations

• Deliver thought leadership activity that strengthens Smart Energy GB’s profile and that of the smart meter rollout.
• Produce and commission high-quality communications content and proactively identify appropriate opportunities to pitch campaign stories and content to the media.
• Respond to journalist enquiries, providing accurate, timely and accessible information.
• Build constructive relationships with relevant journalists, stakeholders and external contacts, and manage high profile and sensitive issues.
• Coordinate wider corporate communications activity and provide advice to colleagues on campaign and communications activity, escalating issues and reputational risks where appropriate.

Wider responsibilities

• Identify practical opportunities to improve campaign planning, content development and ways of working within the Communications Team.

Skills, experience and competencies

• A curious and growth-oriented approach, with sound judgement and the confidence to deputise for the Senior Communications Manager when required.
• Demonstrable experience of using audience insights to independently develop and deliver effective communications or PR campaigns from initial planning through to delivery.
• Demonstrable experience of independently managing several concurrent campaigns, including budgets, milestones, stakeholders and competing priorities.
• Demonstrable experience of briefing and managing communications agencies, suppliers or other external partners, and providing clear, constructive feedback.
• Excellent written and verbal communication skills, with experience of producing or commissioning clear, accurate and engaging content for different audiences and channels.
• A strong understanding of what makes a good story and experience of responding to journalist enquiries and pitching stories to the media.
• The ability to independently identify communications opportunities arising from policy developments and the wider news agenda, and translate them into effective communications activity.
• Excellent relationship-building and stakeholder-management skills, with the confidence to coordinate input from multiple internal and external contributors.
• Demonstrable experience of using AI tools to support and enhance communications work, with a strong understanding of the need for accuracy, responsible use, appropriate human oversight and the need to critically assess AI-generated content.
• Appreciation of the objectives and activities of Smart Energy GB.
• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work.
• Experience of communications campaigns intended to support behaviour change, public engagement or the adoption of a service or technology.
• Experience of working in the energy sector or in a high-profile or scrutinised environment involving consumer issues, government, public policy or the regulated industry.
• Experience of managing project or campaign budgets and monitoring the performance of agencies or suppliers.
• A strong understanding of how audiences discover, consume and share information across digital, social, search and emerging platforms.