At a Glance
- Tasks: Lead marketing strategies to boost smart meter adoption and engage diverse audiences.
- Company: Join Smart Energy GB, a government-backed organisation driving the future of energy.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diversity-focused workplace with a commitment to inclusivity and accessibility.
- Why this job: Make a real impact on the UK's energy future while working in a dynamic team.
- Qualifications: Around 10 years in strategic marketing with a focus on consumer engagement.
At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone\'s homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.
Overview
We are looking for a Marketing Strategist with around 10 years experience working in strategic marketing functions in commercial and/or public sector/not-for-profit sectors, and ideally some behaviour change experience, to join our team in our London office on a 3-month fixed-term contract. The role will involve developing robust marketing strategy for consumer engagement and bringing plans and propositions to market with appropriate insight, budget and measurement in place.
Responsibilities
- Leading key marketing workstreams to advance the uptake of smart meters and energy flexible tariffs where there is a key audience opportunity or barrier.
- Stakeholder engagement across and outside the organisation, supporting proposition development, audience strategy, messaging and media, and ensuring brand consistency in how the campaign is brought to life.
- Translating government/commercial policy and targets into meaningful objectives for consumer engagement.
- Supporting the marketing team (in partnership with the Insight & Analytics team) to model customer journeys, forecast adoption, and measure marketing activity, identifying consumer insights at each stage of the funnel.
- Creating communications architecture to support messaging grids and clear briefs.
- Preparation and briefing of creative and media agencies to develop media plans and campaign materials.
- Developing and codifying significant outputs for stakeholder engagement.
- Collaborating with stakeholders to ensure key data is utilised to best effect and that plans meet their needs.
Skills, experience and competencies
- Around 10 years in strategic marketing functions in commercial and/or public sector/not-for-profit sectors. Ideally some behaviour change experience.
- Proven track record in building and maintaining best-in-class consumer engagement.
- Natural problem solver and critical thinker, capable of spotting opportunities in complex challenges.
- Experience in developing multi-audience, multi-message marketing; translating consumer, category and cultural trends into meaningful insights to inform strategic recommendations.
- Effective stakeholder management, including comprehensive written materials, with ability to bring people together, communicate confidently, and turn ideas into persuasive and empathetic actions.
- Strong practical and pragmatic instincts balanced with a drive to deliver high-quality strategic and creative output.
To apply
Please click \"apply\" to be redirected to our careers page to submit your application. You will also find more information about Smart Energy GB and the benefits we offer to our employees.
If you use assistive technology and need a version of this document in a more accessible format, please email iwanttojoin@smartenergygb.org with details of the format you need. An audio/visual version is available upon request.
Diversity and inclusion
Smart Energy GB is an equal opportunity employer and values diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure fairness and accessibility for all backgrounds.
We actively encourage applications from currently under-represented groups, focusing recruitment on ethnic minority, lower socioeconomic backgrounds, disability and gender.
Note: We request diversity information to inform shortlisting decisions with consent. If consent is given, eligible candidates from minority or lower socioeconomic backgrounds may be shortlisted for interview where they meet the essential criteria.
Please let us know how we can make our interview process or working environment more inclusive and accessible. Our offices have full wheelchair access.
Interim Marketing Strategist (3-month FTC) in City of London employer: SMART ENERGY GB
Smart Energy GB is an exceptional employer that champions diversity and inclusion while driving meaningful change in the energy sector. Located in London, we offer a collaborative work culture where employees are empowered to innovate and engage with stakeholders, ensuring their contributions have a real impact on the smart meter rollout across the UK. With a commitment to employee growth and development, we provide opportunities for strategic thinkers to thrive in a supportive environment dedicated to creating a cleaner, greener future.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Marketing Strategist (3-month FTC) in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SMART ENERGY GB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SMART ENERGY GB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SMART ENERGY GB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SMART ENERGY GB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Interim Marketing Strategist (3-month FTC) in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SMART ENERGY GB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SMART ENERGY GB:Show us that you’ve done your homework! In your application, briefly mention what you admire about SMART ENERGY GB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SMART ENERGY GB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SMART ENERGY GB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SMART ENERGY GB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
