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- Tasks: Drive B2C marketing efforts, focusing on CRM and lifecycle strategies.
- Company: Lifetime Legal is dedicated to enhancing member benefits and subscriptions.
- Benefits: Enjoy career development support and a competitive salary of £30,000-£40,000.
- Why this job: Join a dynamic team, innovate marketing strategies, and make a real impact.
- Qualifications: Experience in CRM and email marketing; strong analytical and communication skills required.
- Other info: Full-time role with a Monday to Friday schedule.
The predicted salary is between 25000 - 35000 £ per year.
Lifetime Legal is seeking a proactive and strategic CRM & Lifecycle Marketing Executive to drive our B2C marketing efforts. In this role, you will focus on promoting Member Benefits and increasing membership subscriptions. Your expertise in CRM and lifecycle marketing will help enhance customer retention, reduce churn, and improve engagement through targeted, data-driven campaigns.
Career Development
Lifetime Legal will provide support with development to progress further in your role within the company.
Key Responsibilities:
- Consumer Insights & Strategy
- Analyse data on current and subscribing members to identify key behaviours, interests, and patterns.
- Use insights to develop targeted messaging and retention strategies for different customer segments.
- Continuously refine marketing strategies to enhance awareness, engagement, and loyalty.
- Campaign Development & Execution
- Plan, segment, test, and launch CRM campaigns with timely, personalised communication to maximise engagement.
- Implement lifecycle marketing strategies, including onboarding, renewals, and win-back initiatives.
- Optimise subscription email flows to increase customer lifetime value, reduce churn, and drive upsells.
- Conduct A/B testing to refine messaging effectiveness.
- Content & Brand Awareness
- Work closely with the Marketing team to create engaging content across multiple channels, reinforcing brand messaging and highlighting member benefits.
- Ensure consistent tone, branding, and messaging across all marketing tasks.
- Performance Analysis & Reporting
- Monitor, analyse, and report on key performance metrics (e.g., churn rate, engagement, reactivation) to inform and improve future strategies.
- General Marketing Support (Desirable)
- Manage social media accounts, update the CMS website, and create marketing assets as needed.
Skills & Competencies:
- Marketing & CRM Expertise
- Strong understanding of CRM, email marketing, and lifecycle marketing best practices.
- Proven ability to develop and execute data-driven strategies for customer retention and engagement.
- Communication & Collaboration
- Excellent verbal and written communication skills.
- Strong team player with the ability to collaborate effectively across departments.
- Analytical & Problem-Solving Skills
- Ability to analyse data to identify trends and optimise marketing strategies.
- Creative approach to problem-solving and campaign development.
- Adaptability & Time Management
- Ability to learn new skills quickly and thrive in a fast-paced environment.
- Strong organisational skills, with the ability to prioritise and manage multiple tasks effectively.
- Work Ethic & Creativity
- Self-motivated with a results-driven mindset.
- Innovative thinker who brings fresh ideas to the table.
Experience
Previous experience in a membership-based role is advantageous.
Job Types: Full-time, Permanent
Pay: £30,000.00-£40,000.00 per year
Schedule: Monday to Friday
Email & CRM Marketing Executive employer: Smart Compliance
Contact Detail:
Smart Compliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with CRM tools and email marketing platforms that are commonly used in the industry. Being able to discuss specific tools and your experience with them during an interview can set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends in lifecycle marketing and customer retention strategies. This knowledge will not only help you in interviews but also demonstrate your commitment to continuous learning and improvement.
✨Tip Number 3
Prepare examples of successful campaigns you've worked on, particularly those that involved data analysis and targeted messaging. Being able to share concrete results will showcase your ability to drive engagement and retention.
✨Tip Number 4
Network with professionals in the marketing field, especially those who have experience in membership-based roles. Engaging with others can provide valuable insights and potentially lead to referrals or recommendations for the position.
We think you need these skills to ace Email & CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and lifecycle marketing. Use specific examples that demonstrate your ability to drive customer engagement and retention, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position at Lifetime Legal. Discuss how your skills align with their needs, particularly in developing data-driven strategies and executing successful marketing campaigns.
Showcase Analytical Skills: Since the role involves performance analysis, include examples of how you've used data to inform marketing strategies in previous roles. Highlight any experience with A/B testing or campaign optimisation.
Demonstrate Team Collaboration: Mention instances where you've successfully collaborated with other departments, such as content creation or social media management. This will show your ability to work effectively within a team, which is important for this position.
How to prepare for a job interview at Smart Compliance
✨Showcase Your CRM Knowledge
Make sure to highlight your understanding of CRM and lifecycle marketing best practices. Be prepared to discuss specific strategies you've implemented in the past and how they improved customer retention and engagement.
✨Demonstrate Analytical Skills
Since the role involves analysing data to inform marketing strategies, come ready with examples of how you've used data to identify trends or optimise campaigns. This will show your potential employer that you can make data-driven decisions.
✨Prepare for Campaign Discussions
Think about successful campaigns you've developed or executed in previous roles. Be ready to discuss your approach to planning, segmenting, and testing campaigns, as well as any A/B testing you've conducted to refine messaging.
✨Emphasise Team Collaboration
This position requires strong collaboration with various departments. Share examples of how you've worked effectively within a team, especially in cross-departmental projects, to demonstrate your ability to communicate and collaborate.
