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- Tasks: Drive B2C marketing efforts, focusing on CRM and lifecycle strategies.
- Company: Lifetime Legal is dedicated to enhancing member benefits and subscriptions.
- Benefits: Enjoy career development support and a competitive salary of £30,000-£40,000.
- Why this job: Join a dynamic team, make an impact, and grow your marketing skills.
- Qualifications: Experience in CRM and email marketing; strong analytical and communication skills required.
- Other info: Full-time role with a Monday to Friday schedule.
The predicted salary is between 25000 - 35000 £ per year.
Lifetime Legal is seeking a proactive and strategic CRM & Lifecycle Marketing Executive to drive our B2C marketing efforts. In this role, you will focus on promoting Member Benefits and increasing membership subscriptions. Your expertise in CRM and lifecycle marketing will help enhance customer retention, reduce churn, and improve engagement through targeted, data-driven campaigns.
Career Development
Lifetime Legal will provide support with development to progress further in your role within the company.
Key Responsibilities:
- Consumer Insights & Strategy
- Analyse data on current and subscribing members to identify key behaviours, interests, and patterns.
- Use insights to develop targeted messaging and retention strategies for different customer segments.
- Continuously refine marketing strategies to enhance awareness, engagement, and loyalty.
- Campaign Development & Execution
- Plan, segment, test, and launch CRM campaigns with timely, personalised communication to maximise engagement.
- Implement lifecycle marketing strategies, including onboarding, renewals, and win-back initiatives.
- Optimise subscription email flows to increase customer lifetime value, reduce churn, and drive upsells.
- Conduct A/B testing to refine messaging effectiveness.
- Content & Brand Awareness
- Work closely with the Marketing team to create engaging content across multiple channels, reinforcing brand messaging and highlighting member benefits.
- Ensure consistent tone, branding, and messaging across all marketing tasks.
- Performance Analysis & Reporting
- Monitor, analyse, and report on key performance metrics (e.g., churn rate, engagement, reactivation) to inform and improve future strategies.
- General Marketing Support (Desirable)
- Manage social media accounts, update the CMS website, and create marketing assets as needed.
Skills & Competencies:
- Marketing & CRM Expertise
- Strong understanding of CRM, email marketing, and lifecycle marketing best practices.
- Proven ability to develop and execute data-driven strategies for customer retention and engagement.
- Communication & Collaboration
- Excellent verbal and written communication skills.
- Strong team player with the ability to collaborate effectively across departments.
- Analytical & Problem-Solving Skills
- Ability to analyse data to identify trends and optimise marketing strategies.
- Creative approach to problem-solving and campaign development.
- Adaptability & Time Management
- Ability to learn new skills quickly and thrive in a fast-paced environment.
- Strong organisational skills, with the ability to prioritise and manage multiple tasks effectively.
- Work Ethic & Creativity
- Self-motivated with a results-driven mindset.
- Innovative thinker who brings fresh ideas to the table.
Experience
Previous experience in a membership-based role is advantageous.
Job Types: Full-time, Permanent
Pay: £30,000.00-£40,000.00 per year
Schedule: Monday to Friday
Email & CRM Marketing Executive employer: Smart Compliance
Contact Detail:
Smart Compliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with CRM tools and email marketing platforms that are commonly used in the industry. Being well-versed in these technologies will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where you analysed customer behaviour and adjusted strategies accordingly.
✨Tip Number 3
Network with professionals in the CRM and lifecycle marketing space. Attend relevant webinars or local meetups to connect with others in the field, which can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your creative problem-solving abilities. Think of instances where you developed innovative marketing strategies or content that significantly improved engagement or retention rates.
We think you need these skills to ace Email & CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and lifecycle marketing. Use specific examples that demonstrate your ability to drive customer engagement and retention, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with data-driven campaigns and customer insights.
Showcase Analytical Skills: Since the role requires performance analysis, include examples of how you've used data to inform marketing strategies in previous roles. Highlight any specific metrics you improved through your efforts.
Demonstrate Team Collaboration: Mention instances where you've successfully collaborated with other departments, especially in creating content or executing campaigns. This will show your ability to work effectively within a team, which is essential for this position.
How to prepare for a job interview at Smart Compliance
✨Showcase Your CRM Knowledge
Make sure to highlight your understanding of CRM and lifecycle marketing best practices during the interview. Be prepared to discuss specific strategies you've implemented in the past and how they improved customer retention and engagement.
✨Demonstrate Analytical Skills
Since the role involves analysing data to inform marketing strategies, be ready to share examples of how you've used data to identify trends and optimise campaigns. Discuss any tools or methodologies you are familiar with that can help in this area.
✨Prepare for Campaign Discussions
Think about successful campaigns you've developed or executed in previous roles. Be prepared to discuss the planning, segmentation, testing, and results of these campaigns, as well as any A/B testing you conducted to refine messaging.
✨Emphasise Team Collaboration
This position requires strong collaboration with various departments. Share examples of how you've worked effectively in teams, particularly in cross-departmental projects, and how you ensured consistent branding and messaging across different channels.
