Product Marketing Manager in London

The Product Marketing Manager position at Smart Communications is responsible for managing the product marketing strategy, supporting the product roadmap and feature definition, and driving the market packaging, positioning and messaging of the Smart Communications Product lines, creating value and measurable business benefits for customers and for Smart Communications.

The Product Marketing Manager has expertise in both marketing and product, allowing him/her to play a strategic yet hands-on and collaborative role that directly interacts with external and internal stakeholders including customers/prospects, analysts, marketing, sales and pre-sales, research and development, product management, customer success, and senior leadership.

This role is remote with the expectation of occasional visits to our London offices in Covent Garden.

• Collaboratively create and manage the company-level product marketing strategy.
• Evaluate and establish program priorities in line with the business objectives.
• Develop compelling content and points of view that reinforce our product differentiators and angles for innovation, as well as our key integrations (and points-of-difference) with alliance partners.
• Lead planning around multi-year product roadmap, packaging and competitive positioning.
• Manage a continuous delivery product release cycle along with milestone release strategies ensuring that internally and externally, we reinforce key points of difference to articulate growing value of solutions, underscore new features and capabilities, and grow adoption among existing customers via platform and product-level assets to support conversations.
• Drive establishment of strategic marketing plans for the product line.
• Drive focus around differentiation of our SaaS product offerings.
• Compile intelligence with respect to our products, our markets and our competition.
• Create and continuously manage a detailed SWOT analysis to be used to further define and develop our solutions and approach to product packaging.
• Evaluate current market share and continuously maintain competitor profiles and performance.
• Identify emerging market opportunities and emerging technology opportunities.
• Serve as an evangelist and public face to communicate product strategy, innovation and vision which is aligned to our long-term goals with customers, the press, market analysts, strategic partners, and other industry leaders.
• Contribute to the analyst strategy by articulating and enabling awareness of our products and its differentiators with this critical community via the development and delivery of materials for briefings, submissions, events, and content.

Some domestic / international travel < 15%.

• 3+ years of experience in product or industry marketing with a technology-related organization.
• Experience with marketing and enabling B2B software.
• An exceptional storyteller and able to convert complex technical information into value propositions that resonate with our target audiences.
• Exceptional and demonstrable writing, presentation and public-speaking skills.
• Experience with Microsoft Office suite (Word, PowerPoint, Excel, Outlook) and familiarity with integrating technologies together to support marketing campaigns.
• Excellent project management, critical thinking, and organizational skills with the ability to work across a distributed, global company in order to meet obligations.
• Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem.
• A strong sense of ownership, leadership and a determination to succeed.
• Bachelor’s degree (required) or higher.

• Experience marketing enterprise software in regulated industries including Financial Services, Insurance, Healthcare, Government, Telco and Public Sector.
• Experience marketing or familiarity with Customer Communications Management, Forms Automation, Digital Communications or CPaaS solutions.

• Analytical Ability – effectiveness in analyzing situations and identifying key issues.
• Planning and execution – monitoring progress, taking action when necessary to rectify situations / meet deadlines.
• Proactive – taking responsibility for making things happen.
• Social Magnetism – taking actions, which show awareness of one’s own impact on others.
• Teamwork – collaborating with and promoting collaboration between different parts of the business.
• Technical expertise – keeping up to date technically within one’s own functional area.
• Adaptability – stability of performance under uncertainty and pressure.
• Communication & influence – using appropriate interpersonal styles and methods of communication to influence others positively to obtain agreement between different interests.

About Smart Communications: Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently.

We look for the following SMART values in everyone we hire at Smart Communications:

• Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback.
• Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact.
• Agile & Flexible - We are focused on evolving, improving and growing.
• Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail.
• Teamwork - We are stronger and better together.

What’s the deal? We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly and fun working environment, we provide a range of other benefits, including extensive health insurance, income protection, life assurance, subsidized gym membership, leisure travel insurance, pension contribution and 25 days’ holiday allowance plus an additional day off for your birthday!

This role is remote with the expectation of occasional visits to our London offices.

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.