Overview
In this role you will lead Equativ’s EMEA Brand Partnerships, shaping a scalable strategy to deepen relationships with top brands, their agencies, and the Equativ ecosystem. You’ll engage senior marketers to position Equativ as a strategic partner across programmatic, CTV, data, and omnichannel activation. You will coordinate with agency teams to create value across shared clients and drive incremental opportunities. This is a high-visibility, entrepreneurial position that shapes a new commercial motion across Europe. You will be the voice of the advertiser inside Equativ, influencing products and partnerships.
Responsibilities
- Define and lead the EMEA Brand Partnerships strategy, identifying priority brands, verticals, and markets.
- Build senior relationships with CMOs, Marketing Directors, and programmatic leaders to position Equativ as a strategic partner.
- Coordinate with agency teams to align Brand Direct initiatives with existing relationships and create incremental value.
- Develop strategic commercial partnerships from initial engagement to pilots and long-term agreements with advertisers across EMEA.
- Act as the advertiser advocate within Equativ, sharing market insights with Product, Marketing, and Commercial teams and representing the company at events and forums.
Key requirements
- 10+ years in advertising technology, digital media, programmatic advertising, data or related sectors
- Strong, active network of senior brand-side relationships across EMEA (CMOs, Media Directors, Heads of Digital/Programmatic/Marketing)
- Proven track record of opening doors and building commercial relationships with major advertisers
- Deep knowledge of the European advertising ecosystem and how brands, agencies, and tech platforms collaborate
- Solid understanding of programmatic advertising, adtech ecosystem (DSPs, SSPs, CTV, data, identity, curation, omnichannel)
- Experience developing strategic partnerships or Joint Business Plans with large advertisers
- Ability to translate senior relationships into measurable commercial outcomes
- Diplomatic, transparent, and sound commercial judgment in navigating brand/agency dynamics
- Strong executive presence for engaging with C-level marketers
- Entrepreneurial mindset with comfort building strategy where playbooks are incomplete
- Excellent communication, presentation, and negotiation skills
- Strong collaboration to align multiple stakeholders around shared objectives
- Willingness to travel regularly across EMEA
- Deep curiosity about market direction and passion for growing brand presence with Equativ
- communication
- negotiation
- collaboration
- programmatic advertising
- adtech ecosystem knowledge
- DSPs/SSPs
