At a Glance
- Tasks: Support demand generation and marketing programs across EMEA and APAC to drive pipeline growth.
- Company: Join Smarsh, a fast-growing leader in digital communication risk management.
- Benefits: Competitive salary, diverse culture, and opportunities for professional development.
- Other info: Collaborative culture focused on innovation, learning, and personal growth.
- Why this job: Kickstart your marketing career with hands-on experience in a dynamic B2B environment.
- Qualifications: 2-5 years in B2B marketing or related fields; familiarity with CRM and marketing platforms.
The predicted salary is between 30000 - 40000 £ per year.
Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
We are seeking a highly organized and detail-oriented Marketing Programs Coordinator to support demand generation and regional marketing programs across EMEA and APAC. This role plays a critical part in driving pipeline growth. Working closely with Sales, Marketing, and Operations teams, you'll support campaign execution, lead management, and performance tracking to ensure prospects receive a seamless experience from first touch through to opportunity creation. You'll play a key role in ensuring marketing-generated leads are routed efficiently, followed up promptly, and accurately tracked throughout the funnel, maximizing the impact of marketing investment and contributing directly to business growth. This is an excellent opportunity for a marketing professional early in their career who has gained some foundational experience and is eager to expand their expertise across demand generation, marketing operations, and sales alignment within a fast-paced B2B environment.
How will you contribute?
- Lead Management & Sales Alignment:
- Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC.
- Ensure all MQLs are routed appropriately and followed up within established service level agreements (SLAs).
- Partner closely with regional sales teams to track lead progression and disposition.
- Support lead nurture and follow-up processes to improve MQL-to-SQL conversion performance.
- Maintain visibility into lead status and escalate follow-up gaps when necessary.
- CRM & Marketing Operations:
- Maintain CRM data quality and hygiene, ensuring accurate lead and contact records.
- Support lead routing, campaign attribution, and pipeline administration processes.
- Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution.
- Support ongoing process improvements across marketing operations and sales handoffs.
- Campaign Support:
- Support execution of integrated demand generation campaigns across digital channels.
- Assist with email marketing, audience segmentation, campaign deployment, and performance tracking.
- Coordinate campaign assets and timelines with internal stakeholders and external partners.
- Help ensure campaign execution aligns with regional growth objectives.
- Coordinate and support execution of the regional webinar program.
- Support Senior Marketing Manager with strategic events, driving attendee engagement and maximizing follow-up opportunities.
What will you bring?
- 2-5 years of experience in B2B marketing, demand generation, marketing operations, or a related role.
- Familiarity with CRM platforms such as Salesforce as well as marketing platforms such as HubSpot, 6Sense, Marketo, Pardot, or similar.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Highly analytical with strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Experience working with regional or international B2B demand gen programs.
- Exposure to SaaS, technology, compliance, cybersecurity, or enterprise software markets.
- Familiarity with emerging trends and best practices for leveraging AI across marketing process, technology and analytics.
About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.
Marketing Programs Coordinator in London employer: Smarsh
Smarsh is an exceptional employer that fosters a culture of collaboration and innovation, making it an ideal place for marketing professionals to thrive. With a commitment to employee growth and development, Smarsh offers opportunities to work with cutting-edge technology in a diverse and inclusive environment. As part of a rapidly growing company recognised as one of the best places to work, you'll be empowered to make a meaningful impact on demand generation and regional marketing programs across EMEA and APAC.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Programs Coordinator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smarsh and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smarsh are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smarsh on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smarsh. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Programs Coordinator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smarsh. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smarsh:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smarsh’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smarsh
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smarsh will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smarsh, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
