At a Glance
- Tasks: Build and deliver structured training programs for partners to boost their sales capabilities.
- Company: Join Smarsh, a leader in digital communication risk management with a vibrant culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Dynamic team focused on innovation, collaboration, and continuous learning.
- Why this job: Make a real impact by empowering partners and driving their success.
- Qualifications: 5-8 years in partner enablement or sales enablement, with strong communication skills.
The predicted salary is between 81500 - 99000 € per year.
Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
The Partner Enablement Manager (PEM) is responsible for building partner capability at scale — ensuring partners are equipped to sell, position, and deliver Smarsh solutions effectively and consistently. This role owns the design and execution of structured enablement programs, replacing ad hoc training with repeatable, measurable frameworks that drive partner productivity and revenue impact. The PEM operates as a program builder and structured operator, working closely with Channel Account Managers (CAMs) and Partner Success Managers (PSMs) to ensure partners are fully enabled across each stage of the lifecycle. The role is focused on capability building — not direct revenue ownership or renewal execution.
How will you contribute?
- Partner Onboarding & Activation: Design and deliver structured onboarding programs that accelerate partner readiness and early productivity. Build standardized onboarding journeys for new partners. Ensure partners are equipped with core sales, technical, and positioning knowledge. Partner with CAMs during recruitment and early activation phases. Establish clear onboarding milestones and success criteria.
- Enablement Programs & Certification: Create scalable enablement frameworks that drive consistent partner performance. Develop global training curriculum across Channel Sales / Pre-Sales and Partner Success roles. Build and manage certification programs aligned to partner tiers and capabilities. Launch and manage a centralized Partner Academy (LMS-driven where applicable). Ensure ongoing learning paths for new Products, Features, and GTM priorities.
- Content & Tools Development: Own the creation and distribution of high-quality enablement assets. Develop playbooks, sales narratives, demos, and competitive positioning materials. Ensure partners have access to consistent, up-to-date enablement resources. Partner with Product and Marketing to align content with GTM strategy. Equip partners with tools, systems, and sales kits required for execution.
- Program Design for Productivity & Growth: Build enablement programs that directly improve partner performance and revenue contribution. Design structured programs that increase partner pipeline generation and win rates. Support launch readiness for new SKUs and solutions. Align enablement programs to partner segmentation and tiering models. Continuously refine programs based on performance data and feedback.
- Measurement & Continuous Improvement: Establish a data-driven approach to enablement effectiveness. Track KPIs such as partner activation rate, certification completion, and productivity metrics. Measure impact of enablement on pipeline and revenue contribution. Identify gaps and continuously optimize programs for scale and efficiency.
- Cross-Functional Alignment: Operate as the central enablement link across internal teams. Partner with CAMs to align enablement to growth priorities. Support PSMs with targeted enablement where adoption gaps impact renewals. Collaborate with Product, Marketing, and Operations to ensure alignment with GTM strategy. Ensure consistency across regions while allowing for localized execution.
Role Scope and Boundaries
- Owns: Partner onboarding frameworks and activation programs, training curricula, certification paths, and Partner Academy, enablement content, tools, and playbooks, launch readiness for new products and solutions.
- Does Not Own: Technical Product Training (Will work with SmarshU for Curriculum Content/Change Mgmt), revenue quota or pipeline ownership, renewal forecasting or execution, commercial negotiation or pricing strategy, day-to-day account growth strategy.
This role is focused on capability building — not revenue ownership or retention execution.
Ideal Experience Profile
- Program Builder & Structured Operator: Proven experience building scalable enablement programs and frameworks. Ability to create structure in ambiguous environments. Strong operational discipline and attention to detail.
- Channel & Partner Enablement Expertise: Experience working within Channel Partner ecosystems. Deep understanding of onboarding, certification, and partner development. Ability to translate product complexity into clear, actionable enablement.
- Cross-Functional Influence: Experience working across Sales, Product, Marketing, and Operations. Strong stakeholder management and alignment capabilities. Ability to balance global consistency with regional needs.
What will you bring?
- 5–8+ years in Partner Enablement, Sales Enablement, or Channel Programs.
- Experience in SaaS or recurring revenue environments.
- Proven success designing and delivering training or certification programs.
- Familiarity with LMS, PRM (e.g. Magentrix), and CRM platforms (e.g., Salesforce).
- Strong communication, content development, and program management skills.
- Analytical, structured, and execution-focused.
£81,500 - £99,000 a year. The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process. The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training. Local cost of living assessments are done for each new hire at the time of offer.
About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.
Channel Partner Enablement Manager employer: Smarsh
Smarsh is an exceptional employer that fosters a culture of collaboration and innovation, making it an ideal place for professionals seeking to make a meaningful impact in the realm of partner enablement. With a strong commitment to employee growth, Smarsh offers structured training programs, diverse career development opportunities, and a supportive environment that values authenticity and diversity. Located in a vibrant community, employees benefit from a dynamic work atmosphere that encourages lifelong learning and the use of cutting-edge technology.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Partner Enablement Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at Smarsh. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by researching Smarsh’s products and culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out and show that you’re genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in partner enablement and how you can contribute to Smarsh’s success.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Channel Partner Enablement Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in partner enablement and program building. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Communication Skills:As a Channel Partner Enablement Manager, strong communication is key. Use your application to demonstrate your ability to convey complex ideas clearly. Whether it’s through your writing style or the examples you choose, let us see your flair for effective communication.
Highlight Your Analytical Mindset:We love data-driven decision-making! In your application, mention any experience you have with tracking KPIs or using analytics to improve programs. Show us how you’ve used data to drive success in previous roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Smarsh!
How to prepare for a job interview at Smarsh
✨Know Your Stuff
Before the interview, dive deep into Smarsh's products and services. Understand how they empower customers in managing risks across digital communications. Being able to discuss specific solutions and their impact will show your genuine interest and expertise.
✨Showcase Your Program-Building Skills
Prepare examples of your experience in designing scalable enablement programs. Highlight any frameworks you've created that improved partner performance or onboarding processes. This is crucial for the Channel Partner Enablement Manager role, so make it a focal point in your discussion.
✨Emphasise Cross-Functional Collaboration
Be ready to talk about your experience working with different teams like Sales, Product, and Marketing. Share specific instances where you successfully aligned enablement strategies with broader business goals. This will demonstrate your ability to operate as a central link across various functions.
✨Data-Driven Mindset
Discuss how you've used data to measure the effectiveness of enablement programs in the past. Bring up any KPIs you've tracked and how you've used that information to refine your approach. This aligns perfectly with Smarsh's focus on continuous improvement and measurement.
