Trade Marketing & Community Manager

Trade Marketing & Community Manager

Full-Time 40500 - 49500 £ / year (est.) Home office (partial)
Small Luxury Hotels of the World

At a Glance

  • Tasks: Lead travel trade marketing and manage global travel trade communities for luxury hotels.
  • Company: Join Small Luxury Hotels of the World™, a leader in luxury travel.
  • Benefits: Hybrid work model, competitive salary, and opportunities for international travel.
  • Other info: Dynamic role with creative freedom and excellent career growth potential.
  • Why this job: Make an impact in the luxury travel industry while connecting with high-end partners.
  • Qualifications: 3+ years in travel marketing, strong communication skills, and a passion for travel.

The predicted salary is between 40500 - 49500 £ per year.

Small Luxury Hotels of the World™ is seeking a highly motivated Trade Marketing & Community Manager to join our Global Sales team.

This role is responsible for leading our travel trade marketing and communications strategy, managing our global travel trade communities and preferred travel partners, and overseeing our preferred agency programme, with IN.

Working closely with internal teams and external partners, the role will drive engagement, strengthen relationships and generate incremental business through SLH's reservation channels, with a particular focus on the Travel Trade Hub, Reservations & Customer Care desk and GDS.

The brand enjoys an excellent position in the global luxury travel market and this role requires a good understanding of the luxury travel trade landscape and all luxury consortia.

The ideal candidate will have a strong sales and marketing background, property-level or regional sales & marketing experience (min. 3 years), and excellent communication and presentation skills.

Overview & Responsibilities

The Trade Marketing & Community Manager will be responsible for the following initiatives but not limited to:

  • Manage and grow relationships with SLH's global travel trade communities, preferred partners and consortia, including the SLH with IN Preferred Agency Programme.
  • Develop and execute the global travel trade marketing and communications strategy, including campaigns, newsletters, promotional activity and an annual communications calendar.
  • Identify and implement strategic marketing partnerships and opportunities to increase brand awareness, engagement and revenue across the travel trade.
  • Collaborate with Marketing, PR, Social Media, Sales and Reservations teams to adapt consumer campaigns for the travel trade and deliver integrated marketing initiatives.
  • Own and develop travel trade content across dedicated platforms, ensuring an engaging user experience that drives traffic, bookings and programme participation.
  • Create and manage travel trade sales and marketing collateral, working with external creative agencies to deliver high-quality branded materials.
  • Drive engagement and bookings through SLH reservation channels, including the Travel Trade Hub, VIP Desk and GDS.
  • Maintain Salesforce data, monitor campaign performance and provide reporting and insights to optimise future marketing activity.
  • Reporting Lines

Vice President of Sales, EMEA (London) with a dotted line to the Global Director of Marketing to ensure brand consistency, alignment with global marketing strategy and governance across all trade marketing and community communications.

Day-to-day management, objectives and priorities remain within the Sales function.

  • Required Qualifications & Experience
  • Minimum 3 years’ manager-level experience in travel marketing, gained within a luxury hotel brand, hotel group, high-end travel agency or luxury travel network.
  • Tertiary qualification in Marketing or Travel & Tourism or relevant degree or diploma in hospitality
  • Very good knowledge of the world’s leading travel agencies and consortia
  • Proficient in Microsoft Word, Excel, Power Point and preferably Salesforce, Marketing Cloud, Cvent and Sabre/Syn Xis.
  • Adobe Creative Cloud ability and knowledge of CMS editing (website) and Google analytics reporting
  • Highly organised and self-motivated
  • Creative and enthusiastic with a willingness to share new ideas
  • Team player with a strong ability to self-manage
  • Excellent communication skills (both verbal and written) and comfortable liaising with hotel owners, general managers and high-end clients
  • Ability to perform assigned duties with attention to detail, accuracy, courtesy, cooperativeness and work with a minimum of supervision
  • Passionate about travel and people, with a keen interest in the latest trends, innovations, and developments shaping the travel industry.
  • Fluent in English; proficiency in Spanish, French or Italian would be an advantage
  • At times must be flexible with hours due to the location and time zone of some colleagues and partners
  • Based in London, operating on a hybrid schedule with 50% office attendance.
  • Some international travel (sometimes including Sat/Sun)
  • Must have the right to work in the UK
  • Effective Date
  • With immediate effect

Who We Are

Small Luxury Hotels of the World™ (SLH) matches independently minded guests with independently spirited hotels.

The diverse collection of700+ hotels in more than 100 countries around the world includes everything from cutting edge design hotels and city centre sanctuaries to historic country mansions and remote private islands – all SLH hotels are consistently different, however, they are all united by the fact that they offer the best locations, highest quality, personalised service and a truly authentic way to discover a destination.

We turned the luxury boutique hotel into a phenomenon back in 1990 and since then we’ve gone to every major capital, taken the path less travelled and journeyed to the edge of the map to seek out and select the distinctive, the diverse and the downright delightful.

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Trade Marketing & Community Manager employer: Small Luxury Hotels of the World

SLH is an exceptional employer, offering a dynamic work environment in the heart of London where flexibility and collaboration thrive. With a strong focus on employee growth, SLH provides opportunities for professional development within the luxury hotel sector, ensuring that team members are well-equipped to deliver outstanding customer care. The company culture promotes a supportive atmosphere, making it an ideal place for those seeking meaningful and rewarding employment in the hospitality industry.

Small Luxury Hotels of the World

Contact Details:

Small Luxury Hotels of the World Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Trade Marketing & Community Manager

Show Your Creative Side

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Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Small Luxury Hotels of the World are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Small Luxury Hotels of the World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Small Luxury Hotels of the World. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Trade Marketing & Community Manager

Trade Marketing Strategy
Community Management
Sales and Marketing Experience
Luxury Travel Knowledge
Relationship Management
Campaign Development
Content Creation

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Small Luxury Hotels of the World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Small Luxury Hotels of the World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Small Luxury Hotels of the World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Small Luxury Hotels of the World

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Small Luxury Hotels of the World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Small Luxury Hotels of the World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.