At a Glance
- Tasks: Create and manage engaging social media content for luxury hotels worldwide.
- Company: Join Small Luxury Hotels of the World, a leader in boutique hospitality.
- Benefits: Flexible hours, remote work options, and a creative work environment.
- Other info: Opportunity to grow in a vibrant, fast-paced industry.
- Why this job: Be part of a dynamic team shaping the future of luxury travel marketing.
- Qualifications: Strong social media skills, creativity, and a passion for travel.
The predicted salary is between 28800 - 43200 £ per year.
Director of Content at Small Luxury Hotels of the World
Full-time Permanent London based (Victoria) with flexible hours and up to two days WFH per week
Salary TBC depending on experience
Start date: November 2025
Small Luxury Hotels of the World (SLH) matches independently minded guests with independently spirited hotels. The diverse collection of more than 650 hotels in 90+ countries around the world includes everything from cutting edge design hotels and city centre sanctuaries to historic country mansions and remote private islands – all SLH hotels are consistently different, however, they are all united by the fact that they offer the best locations, highest quality, personalised service and a truly authentic way to discover a destination.
We turned the luxury boutique hotel into a phenomenon back in 1990 and since then we’ve gone to every major capital, taken the path less travelled and journeyed to the edge of the map to seek out and select the distinctive, the diverse and the downright delightful.
The Role
We are looking for a creative and passionate Social Media and Content Assistant to join our team in London, based in the UK head office. This is a full-time role reporting to the Director of Content and working alongside the Social Media and Content Executive, positioned within the marketing team.
You will assist the Social Media and Content Executive with writing, creating, editing, scheduling and monitoring social media posts, as well as community management across all channels (TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube).
As a Social Media and Content Assistant, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Responsibilities
- Assist with creating social media content and researching interesting hotel and destination stories
- Schedule all content using Sprout Social
- Monitor the social media inbox across all channels- action and respond to incoming messages
- Share social media coverage with stakeholders and compile hotel coverage reports
- Create fun and engaging TikToks, whilst ensuring all content is on-brand
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Assist with facilitating individual creator stays
- Attend meetings with travel and lifestyle creators
- Assist with event coordination for creator events
- Research upcoming trends and updates within the social media landscape
- Support with compiling itineraries and schedules for press trips and photography trips
- Contribute to research as required to support the team in the creation of new campaign ideas, media partnerships and features
Essential skills and requirements
- Excellent knowledge of TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest and other social media best practices
- An impeccable eye for visuals and photography
- Knowledge of Adobe Photoshop, Illustrator and Lightroom
- Knowledge of the ever-evolving social media landscape
- Excellent copywriting and editing skills with an eye for grammar and accuracy
- Ability to deliver creative content (text, image and video)
- Interest in travel and hospitality
- Good understanding of social media KPIs
- Understanding of the influencer industry
- Great interpersonal, presentation and communication skills
- Excellent organisational skills with the ability to juggle multiple tasks
- Highly self-motivated and happy working without supervision
Social Media and Content Assistant employer: Small Luxury Hotels of the World
Small Luxury Hotels of the World is an exceptional employer that fosters a vibrant and creative work culture in the heart of London. With flexible working hours and opportunities for remote work, employees enjoy a healthy work-life balance while being part of a dynamic team that values innovation and personal growth. The company not only offers competitive salaries but also encourages professional development through exposure to diverse global markets and unique hotel experiences.
Contact Details:
Small Luxury Hotels of the World Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Content Assistant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Small Luxury Hotels of the World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Small Luxury Hotels of the World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Small Luxury Hotels of the World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Small Luxury Hotels of the World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Content Assistant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Small Luxury Hotels of the World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Small Luxury Hotels of the World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Small Luxury Hotels of the World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Small Luxury Hotels of the World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Small Luxury Hotels of the World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Small Luxury Hotels of the World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
