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For Companies At a Glance
- Tasks: Create and manage engaging social media content for luxury hotels worldwide.
- Company: Join Small Luxury Hotels of the World, a leader in boutique hospitality.
- Benefits: Flexible hours, remote work options, and a creative work environment.
- Why this job: Be part of a dynamic team shaping the future of luxury travel marketing.
- Qualifications: Strong social media skills, creativity, and a passion for travel.
- Other info: Opportunity to grow in a vibrant, fast-paced industry.
The predicted salary is between 28800 - 43200 £ per year.
Director of Content at Small Luxury Hotels of the World
Full-time Permanent London based (Victoria) with flexible hours and up to two days WFH per week
Salary TBC depending on experience
Start date: November 2025
Small Luxury Hotels of the World (SLH) matches independently minded guests with independently spirited hotels. The diverse collection of more than 650 hotels in 90+ countries around the world includes everything from cutting edge design hotels and city centre sanctuaries to historic country mansions and remote private islands – all SLH hotels are consistently different, however, they are all united by the fact that they offer the best locations, highest quality, personalised service and a truly authentic way to discover a destination.
We turned the luxury boutique hotel into a phenomenon back in 1990 and since then we’ve gone to every major capital, taken the path less travelled and journeyed to the edge of the map to seek out and select the distinctive, the diverse and the downright delightful.
The Role
We are looking for a creative and passionate Social Media and Content Assistant to join our team in London, based in the UK head office. This is a full-time role reporting to the Director of Content and working alongside the Social Media and Content Executive, positioned within the marketing team.
You will assist the Social Media and Content Executive with writing, creating, editing, scheduling and monitoring social media posts, as well as community management across all channels (TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube).
As a Social Media and Content Assistant, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Responsibilities
- Assist with creating social media content and researching interesting hotel and destination stories
- Schedule all content using Sprout Social
- Monitor the social media inbox across all channels- action and respond to incoming messages
- Share social media coverage with stakeholders and compile hotel coverage reports
- Create fun and engaging TikToks, whilst ensuring all content is on-brand
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Assist with facilitating individual creator stays
- Attend meetings with travel and lifestyle creators
- Assist with event coordination for creator events
- Research upcoming trends and updates within the social media landscape
- Support with compiling itineraries and schedules for press trips and photography trips
- Contribute to research as required to support the team in the creation of new campaign ideas, media partnerships and features
Essential skills and requirements
- Excellent knowledge of TikTok, Instagram, Facebook, Twitter, LinkedIn, Pinterest and other social media best practices
- An impeccable eye for visuals and photography
- Knowledge of Adobe Photoshop, Illustrator and Lightroom
- Knowledge of the ever-evolving social media landscape
- Excellent copywriting and editing skills with an eye for grammar and accuracy
- Ability to deliver creative content (text, image and video)
- Interest in travel and hospitality
- Good understanding of social media KPIs
- Understanding of the influencer industry
- Great interpersonal, presentation and communication skills
- Excellent organisational skills with the ability to juggle multiple tasks
- Highly self-motivated and happy working without supervision
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Social Media and Content Assistant employer: Small Luxury Hotels of the World
Contact Detail:
Small Luxury Hotels of the World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Assistant
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your creativity. Share content that reflects your personality and interests in travel and hospitality, as this will resonate with SLH's brand.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and engage with their posts. This can help you get noticed and might even lead to insider tips or referrals for the Social Media and Content Assistant role.
✨Tip Number 3
Show off your skills! Create a portfolio of your best social media content, including any fun TikToks or engaging posts you've made. This will give you an edge when it comes to interviews and demonstrate your ability to create on-brand content.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the SLH team!
We think you need these skills to ace Social Media and Content Assistant
Some tips for your application 🫡
Show Your Creativity: When applying for the Social Media and Content Assistant role, let your creativity shine through! Use engaging language and showcase your unique style in your application. Remember, we’re looking for someone who can express our company’s views creatively.
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your experience with social media platforms and content creation. We want to see how your skills align with what we do at Small Luxury Hotels of the World, so don’t hold back!
Be Up-to-Date: Stay current with the latest social media trends and technologies. Mention any recent trends you’ve noticed or tools you’ve used in your application. This shows us that you’re proactive and passionate about the industry!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your materials!
How to prepare for a job interview at Small Luxury Hotels of the World
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of TikTok, Instagram, and other platforms mentioned in the job description. Familiarise yourself with successful campaigns and be ready to discuss how you can contribute creatively to their social media strategy.
✨Showcase Your Creativity
Prepare a portfolio or examples of your previous work that highlight your ability to create engaging content. Whether it’s fun TikToks or eye-catching Instagram posts, having tangible examples will demonstrate your skills and passion for the role.
✨Understand the Brand
Research Small Luxury Hotels of the World and understand their unique selling points. Be prepared to discuss how you can help enhance their brand awareness through innovative social media strategies that align with their values and target audience.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, upcoming projects, or the company’s vision for social media. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.