At a Glance
- Tasks: Grow business through activations, training sessions, and tastings while managing accounts.
- Company: Join SMALL BEER, a dynamic brewery pioneering mid-strength beers in London.
- Benefits: Enjoy 25 days holiday, monthly team lunches, and a staff beer allowance.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Be part of an innovative team making a real impact in the drinks industry.
- Qualifications: 1-3 years sales experience, strong communication skills, and a passion for the drinks sector.
The predicted salary is between 28800 - 48000 £ per year.
About SMALL BEER
SMALL BEER was born from a big idea: that great beer and bright mornings could go hand-in-hand. We are a dynamic team driven by innovation and exceptional product quality. We have pioneered the mid-strength category since 2017, crafting beers between 2.0% - 2.8% ABV from our brewery in South Bermondsey, London. Social responsibility sits at the heart of everything we do, from production and packaging to our role within the local community. We are a fast-paced business with ambitious growth plans and we look for people who bring energy, initiative and a willingness to get involved in all aspects of an SME environment.
Main Purpose of the Role
The London Sales Executive will be responsible for growing business within existing accounts through activations, training sessions and tastings, while supporting the On-Trade Manager. The role also involves identifying and opening new on-trade and independent off-trade accounts in order to meet and exceed monthly team targets and quarterly KPIs.
Key Responsibilities
- Outstanding Customer Service
- Account Management
- Maintain and develop the existing account base
- Increase Rate of Sale (ROS)
- Improve Point of Sale (POS) presence and overall visibility
- Grow the number of Small Beer lines listed within accounts
- Business Development
- Identify and open new on-trade and independent off-trade accounts
- Build strong relationships across your London territory
- Deliver against monthly and quarterly growth targets
- Brand Activation & Training
- Organise and deliver product trainings and tasting masterclasses
- Act as an educational ambassador for the SMALL BEER brand
- Work closely with Sales & Marketing team to execute activations
- Measure and report on activation effectiveness
- Performance & Planning
- Achieve agreed annual business and personal objectives
- Contribute to financial year planning and target delivery
- Attend company events as required (including evenings and weekends where necessary)
Key Competencies & Personal Specification
- Exceptional customer service skills
- Strong interpersonal and relationship-building abilities
- Team-oriented with drive and ambition to develop within the business
- Excellent written and verbal communication skills
- High level of computer literacy, including Microsoft Word, Excel and PowerPoint
- Genuine interest in the drinks industry, with awareness of UK on-trade trends
- Highly organised and self-motivating.
Experience & Requirements
- 1–3 years’ experience in sales - ideally drinks // FMCG or within hospitality
- Existing London on-trade network advantageous
- Full UK driving licence desirable
- Comfortable working independently and managing a territory
- Experience using CRM systems preferred
What We Offer
- 25 days holiday plus bank holidays
- Monthly team lunches
- Cycle to Work scheme
- Staff beer allowance
- Opportunity to grow with a fast-scaling independent brewery
Sales Executive - London employer: SMALL BEER | B Corp™
SMALL BEER is an exceptional employer that fosters a vibrant and innovative work culture, where employees are encouraged to bring their energy and initiative to a fast-paced environment. Located in South Bermondsey, London, we offer competitive benefits such as 25 days of holiday, monthly team lunches, and a cycle to work scheme, alongside unique opportunities for personal and professional growth within a pioneering brewery. Join us to be part of a socially responsible team dedicated to crafting quality mid-strength beers while making a positive impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive - London
✨Tip Number 1
Get to know the company inside out! Research SMALL BEER's values, products, and community involvement. This will help you connect your passion for their mission during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for role-specific scenarios! Think about how you'd handle customer service challenges or account management situations. Practising your responses will help you feel more confident and ready to impress during interviews.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you email to express your appreciation. It shows good manners and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Sales Executive - London
Some tips for your application 🫡
Show Your Passion for Beer:When you're writing your application, let your love for the drinks industry shine through! We want to see that you’re genuinely interested in what we do at SMALL BEER and how you can contribute to our mission.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Sales Executive role. Highlight your relevant experience in sales, especially in the drinks or FMCG sectors, and showcase how your skills align with our key responsibilities.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and structure your information well so we can easily see your qualifications and enthusiasm for the role. Remember, we appreciate good communication!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at SMALL BEER | B Corp™
✨Know Your Product
Before the interview, make sure you know Small Beer's products inside out. Familiarise yourself with their mid-strength beers and understand what makes them unique. This will not only show your genuine interest in the brand but also help you answer questions about how you can promote and sell their products effectively.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experience, especially in the drinks or FMCG sectors. Think of specific examples where you've successfully grown accounts or exceeded targets. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate your impact.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Ask them about their experiences at Small Beer and share your enthusiasm for the role. Remember, they’re looking for someone who can build strong relationships, so showing your interpersonal skills is key!
✨Be Ready for Role-Play
You might be asked to participate in a role-play scenario where you have to pitch a product or handle a customer objection. Practice this beforehand! Think about common objections you might face in the drinks industry and prepare your responses. This will demonstrate your readiness for the role and your ability to think on your feet.
