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- Tasks: Bridge creative excellence and campaign performance for top advertisers.
- Company: Fast-growing Barcelona-based Demand Side Platform in mobile advertising.
- Benefits: Great compensation, hybrid work model, and travel opportunities to Barcelona HQ.
- Why this job: Shape the future of mobile advertising while working with a dynamic, young team.
- Qualifications: 5+ years in mobile advertising or creative strategy; strong presentation skills.
- Other info: Opportunity for career growth and exposure to leading global app publishers.
The predicted salary is between 36000 - 60000 £ per year.
SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains. As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.
Key Responsibilities
- Creative Strategy & Insights (40%)
- Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients.
- Build structured, client-facing creative proposals that connect performance data to strategic direction.
- Partner with Product on creative tools.
- Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns.
- Cross-Functional Leadership (30%)
- Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams.
- Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch.
- Lead creative briefings and ensure alignment between client objectives and creative execution.
- Handle ticketing and communication with Creative Designers.
- Client Partnership (20%)
- Support Account Managers in high-stakes creative conversations with clients.
- Present creative performance reviews and strategic recommendations to client stakeholders.
- Proactively identify creative optimization opportunities that expand wallet share.
- Participate in JBPs and QBRs as experts on Creatives.
- Knowledge Management (10%)
- Build and maintain a creative performance repository accessible across teams.
- Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies.
- Train Account Managers on creative best practices and how to position creative insights with clients.
What You Bring
Required:
- 5+ years in mobile advertising, creative strategy, or performance marketing.
- Deep understanding of creative formats across UA, retargeting, and CTV.
- Experience translating creative performance data into strategic recommendations.
- Track record of working cross-functionally in fast-paced environments.
- Strong presentation skills and ability to influence without direct authority.
Preferred:
- Experience with programmatic advertising platforms.
- Gaming industry knowledge (especially mid-core and casual).
- Familiarity with creative production workflows and timelines.
- Data visualization skills.
Success Metrics
- Reduction in creative-related delays for campaign launches.
- Increase in creative iteration velocity for HV accounts.
- Client satisfaction scores on creative insights and recommendations.
- Knowledge sharing metrics (playbooks created, teams trained, insights distributed).
Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work.
Reward package:
- Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
- Integrate a highly motivated and young team.
- Possibility of traveling to the Barcelona HQ for collaboration and team-building activities.
- Great compensation package.
- Hybrid model. Work from our co-working 3 days per week and 2 from home.
- Exposure to leading global app publishers and media partners in the digital advertising industry.
- Learning and training opportunities to grow your career.
Creative Strategy Manager in London employer: Smadex SLU
Contact Detail:
Smadex SLU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Creative Strategy Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in creative strategy and performance marketing. We want to see how you’ve turned data into actionable insights and made a real impact for clients. Don’t forget to share it when you apply through our website!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. We need to hear how you’ve tackled challenges and driven results in past roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep it engaging!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. We appreciate candidates who take the time to express their interest and reflect on the conversation we had.
We think you need these skills to ace Creative Strategy Manager in London
Some tips for your application 🫡
Show Your Creative Side: As a Creative Strategy Manager, we want to see your flair for creativity! Make sure your application reflects your unique style and approach. Use engaging language and examples that showcase your creative thinking and how it ties into performance.
Connect the Dots: When you’re writing your application, don’t just list your experiences—connect them to the role! We’re looking for how your past work in mobile advertising and creative strategy can directly impact our clients' success. Make those connections clear!
Be Data-Driven: We love numbers! If you’ve got experience translating creative performance data into actionable insights, shout about it. Use specific metrics or results from your previous roles to demonstrate your ability to drive measurable performance gains.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Smadex SLU
✨Know Your Creative Stuff
Make sure you brush up on the latest trends in mobile advertising and creative strategy. Understand the different formats, especially for user acquisition, retargeting, and CTV campaigns. Being able to discuss these intelligently will show that you're not just familiar with the role but passionate about it.
✨Data is Your Best Friend
Since this role involves analysing creative performance data, be prepared to talk about how you've used data to drive strategic recommendations in the past. Bring examples of how your insights led to measurable performance gains for previous clients or projects.
✨Cross-Functional Collaboration
This position requires working closely with various teams. Think of specific instances where you've successfully collaborated across departments. Highlight your ability to define workflows and reduce bottlenecks, as this will resonate well with the interviewers.
✨Present Like a Pro
Strong presentation skills are key for this role. Practice presenting your ideas clearly and confidently. You might even want to prepare a mock creative performance review to showcase your ability to influence stakeholders and communicate effectively.
