Social Media and Content Manager

Hours: 37.5

Permanent/Fixed Term: Permanent

Location: Cheltenham

Who We Are Looking For:

We’re looking for a strategic, creative, and culturally fluent Social Media & Content Manager to lead the evolution of our brands social presence. This is a pivotal role for a digitally native brand builder who can translate brand strategy into bold, best-in-class content and community engagement.

Key Objectives:

• You will lead the charge in shaping and executing a bold, category leading social media strategy across all our platforms, with a particular focus on TikTok and Instagram, whilst expanding our reach and performance in new spaces such as Snapchat, Pinterest and YouTube.
• Working across our portfolio of brands globally, including Colab the most followed Dry Shampoo in the world, and Johnny’s Chop Shop the UKs leading male grooming brand on TikTok, you will curate amazing social media content that tells the unique story of our brands; with the objective of growing our social media engagement and followers, whilst driving real results.
• You will collaborate widely across the whole business including Sales and the Brand team, bringing your knowledge and passion for all things social to create a buzz about everything you are doing, backed up by data providing clear and regular reporting to the business on performance against KPIs.
• You will be the key contact with the Founder and Creative Director for the external social media communication of SLG Brands, alongside managing the Social Media Internship programme.

Key Responsibilities:

• Strategy and Content Creation: Define and continuously evolve the organic social strategy to drive brand awareness, affinity, and growth. Translate brand strategy, product launches, and cultural insights into holistic content plans. Create monthly brand content plans, including copy, across all platforms and brands with approval and sign off from key stakeholders and then the scheduling of posts. Get hands-on with filming and editing (e.g., Reels, TikTok’s) using CapCut or similar tools when needed.
• Trend Leadership: Chair the weekly creative trend meeting, ensuring that opportunities across the portfolio are then executed timely (within the same week) either through your own filming and editing or by the appropriate content creators. Review wider competitor and industry activity to ensure all plans are best in class, have strong messaging cut through and are fueled by the latest trends. Monitor local social channels and broader industry activity to ensure content remains cutting edge and impactful.
• Collaboration & Engagement: Collaborate with the Marketing Managers as appropriate on brand competitions and partnerships on social platforms. Assist in community management including responding to direct messages. Develop and manage social strategy documents and toolkits to support UK third parties and local international teams.
• Performance & Analysis: Manage the delivery of brand social dashboards to track key performance indicators (KPIs). Work with the Marketing Managers on the analysis of campaign performance against KPIs; making recommendations for future campaign activity, paying close attention to continual improvement of the effectiveness of content to drive engagement and awareness. Set clear KPIs and platform-specific strategies across TikTok, Instagram, YouTube Shorts, and emerging channels.
• Stakeholder Engagement: Participate, where required, in retailer/distributer sell ins, representing the Social Media team for SLG. Curate the SLG Brands business presence and content plan on TikTok, Instagram and LinkedIn working closely with the founder and joint MDs.
• People Management: Manage the social media intern program, where we take three students a year for one day a week over a 10-week period. Build a roster of creators & editors in the UK & USA who can be utilising for both trending and campaign content.

Qualifications & Experience Requirements:

• Proven track record in social media/content roles in beauty, fashion, or lifestyle.
• Strong strategic and creative skill, with the ability to lead ideation through to execution.
• Advanced content creation and video editing capabilities (CapCut, Adobe, Canva).
• Experienced in briefing and collaborating with content creators and production teams.
• Excellent communication and stakeholder engagement skills.
• Highly organised with the ability to juggle multiple priorities.
• Resilient and agile with the ability to react quickly to trends and cultural moments.

Key Competency Requirements:

• Digital Leadership: Confidently sets the tone for digital excellence, bringing vision and clarity to organic social strategy and content execution across multiple platforms.
• Strategic Creativity: Demonstrates a balance of innovative thinking and data-informed decision-making to build highly engaging, platform-specific content ecosystems.
• Exceptional Communication: Articulates strategies and ideas clearly and persuasively, building trust with internal teams, external collaborators, and leadership stakeholders.
• Cultural Fluency: Maintains a sharp eye on cultural trends and moments, integrating timely and relevant insights to ensure brand relevance and resonance.
• Content Craftsmanship: Possesses an intuitive feel for what makes content connect, blending brand voice, platform nuance, and visual impact with precision.
• Results-Oriented Execution: Sets clear KPIs and continuously monitors performance, adjusting tactics to improve ROI and long-term channel health.
• Collaborative Agility: Thrives in a cross-functional environment, aligning content plans with broader business goals while empowering others to contribute creatively.
• Organisational Excellence: Maintains structure in a fast-paced, trend-driven environment, ensuring consistency, clarity, and executional rigour across all activities.