Sales/marketing manager - Leidinggevende

Hours: Full Time Permanent/Fixed Term: Permanent

As the day-to-day lead for Johnny’s Chop Shop, you will be at the forefront of our brand's exciting journey with your innovative ideas and strategic thinking key to our ongoing success. Reporting to the Senior Marketing Manager, you will be the driving force behind our integrated marketing plan.

You will act as the brand guardian for all marketing communications, ensuring alignment across local and international markets. You will collaborate closely with teams across Sales, Brand, Finance, and the in-house Design team to ensure cross-functional alignment. You will also support across the rest of the portfolio based on business priorities and focus.

• Develop Marketing Strategy: Create marketing strategies and campaigns that achieve brand objectives and sales plans.
• Go-to-Market Activation: Execute the plan with excellence, pace & agility within the key marketplaces, aligned with brand targets and budgets. To include but not limited to brand partnerships, sponsorships, reviews, activations, events and media.
• Joint Business Planning: Execute joint business planning activities with strategic retail partners, distributors, and account managers.
• NPD Launch Plans: Work with the Senior Marketing Manager and Category Manager to deliver NPD launch plans, ensuring markets are fully prepared.
• Brief and manage external marketing agencies: Where relevant on brand strategies.
• PR Strategy: Develop and execute PR strategies for the brand.
• Market Performance Analysis: Regularly report and analyse market performance against the marketing scorecard, including competitor analysis.
• Budget Management: Manage the brand marketing budget.
• Campaign Management: Plan the paid media spend on Johnny’s Chop Shop working closely with the E-commerce Manager to optimise campaign budgets.
• Brand Guardianship: Ensure the brand appears best in class across all communication touchpoints.
• Marketing Toolkits: Oversee the development of marketing toolkits and manage the SLG Brands design studio to deliver agreed plans.
• Stakeholder Engagement: Collaborate with the sales and brand teams in the preparation and delivery of retailer presentations, including travel to both local and international retailers as necessary.
• Design Studio: Manage the SLG Brands design studio to deliver assets for agreed campaigns.
• General Marketing Support: Provide marketing support across the wider portfolio of brands as defined by the Senior Marketing Manager.

Proven track record of delivering successful marketing campaigns in beauty, fashion, or lifestyle industries. Strong strategic and creative skill, with the ability to lead ideation through to execution. Excellent communication and stakeholder engagement skills. Resilient and agile with the ability to react quickly to trends and cultural moments. Excellent project and event management skills; proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint); conversant in social media platforms (TikTok, Instagram, YouTube). Demonstrates a balance of innovative thinking and data-informed decision-making to build highly engaging marketing plans. Exceptional Communication: Articulates strategies and ideas clearly and persuasively, building trust with internal teams, external collaborators, and leadership stakeholders. Results-Oriented Execution: Sets clear KPIs and continuously monitors performance, adjusting tactics to improve ROI and long-term channel health. Thrives in a cross-functional environment, aligning marketing plans with broader business goals while empowering others to contribute creatively.