Sales/marketing manager - Leidinggevende
Sales/marketing manager - Leidinggevende

Sales/marketing manager - Leidinggevende

Cheltenham Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategies and campaigns for Johnny’s Chop Shop, ensuring brand alignment and market success.
  • Company: Join a dynamic team at Johnny’s Chop Shop, a brand known for its innovative approach in the beauty and lifestyle industry.
  • Benefits: Enjoy a full-time role with opportunities for creativity, collaboration, and professional growth.
  • Why this job: Be at the forefront of brand innovation, working with diverse teams and making a real impact.
  • Qualifications: Proven experience in marketing within beauty, fashion, or lifestyle; strong strategic and creative skills required.
  • Other info: Ideal for those who thrive in fast-paced environments and are passionate about brand storytelling.

The predicted salary is between 28800 - 43200 £ per year.

Hours: Full Time Permanent/Fixed Term: Permanent

As the day-to-day lead for Johnny’s Chop Shop, you will be at the forefront of our brand's exciting journey with your innovative ideas and strategic thinking key to our ongoing success. Reporting to the Senior Marketing Manager, you will be the driving force behind our integrated marketing plan.

You will act as the brand guardian for all marketing communications, ensuring alignment across local and international markets. You will collaborate closely with teams across Sales, Brand, Finance, and the in-house Design team to ensure cross-functional alignment. You will also support across the rest of the portfolio based on business priorities and focus.

  • Develop Marketing Strategy: Create marketing strategies and campaigns that achieve brand objectives and sales plans.
  • Go-to-Market Activation: Execute the plan with excellence, pace & agility within the key marketplaces, aligned with brand targets and budgets. To include but not limited to brand partnerships, sponsorships, reviews, activations, events and media.
  • Joint Business Planning: Execute joint business planning activities with strategic retail partners, distributors, and account managers.
  • NPD Launch Plans: Work with the Senior Marketing Manager and Category Manager to deliver NPD launch plans, ensuring markets are fully prepared.
  • Brief and manage external marketing agencies: Where relevant on brand strategies.
  • PR Strategy: Develop and execute PR strategies for the brand.
  • Market Performance Analysis: Regularly report and analyse market performance against the marketing scorecard, including competitor analysis.
  • Budget Management: Manage the brand marketing budget.
  • Campaign Management: Plan the paid media spend on Johnny’s Chop Shop working closely with the E-commerce Manager to optimise campaign budgets.
  • Brand Guardianship: Ensure the brand appears best in class across all communication touchpoints.
  • Marketing Toolkits: Oversee the development of marketing toolkits and manage the SLG Brands design studio to deliver agreed plans.
  • Stakeholder Engagement: Collaborate with the sales and brand teams in the preparation and delivery of retailer presentations, including travel to both local and international retailers as necessary.
  • Design Studio: Manage the SLG Brands design studio to deliver assets for agreed campaigns.
  • General Marketing Support: Provide marketing support across the wider portfolio of brands as defined by the Senior Marketing Manager.

Proven track record of delivering successful marketing campaigns in beauty, fashion, or lifestyle industries. Strong strategic and creative skill, with the ability to lead ideation through to execution. Excellent communication and stakeholder engagement skills. Resilient and agile with the ability to react quickly to trends and cultural moments. Excellent project and event management skills; proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint); conversant in social media platforms (TikTok, Instagram, YouTube). Demonstrates a balance of innovative thinking and data-informed decision-making to build highly engaging marketing plans. Exceptional Communication: Articulates strategies and ideas clearly and persuasively, building trust with internal teams, external collaborators, and leadership stakeholders. Results-Oriented Execution: Sets clear KPIs and continuously monitors performance, adjusting tactics to improve ROI and long-term channel health. Thrives in a cross-functional environment, aligning marketing plans with broader business goals while empowering others to contribute creatively.

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Contact Detail:

SLG Brands Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales/marketing manager - Leidinggevende

✨Tip Number 1

Familiarise yourself with Johnny’s Chop Shop and its brand values. Understanding the brand's identity will help you align your ideas with their vision, making you a more attractive candidate.

✨Tip Number 2

Network with professionals in the beauty, fashion, or lifestyle industries. Attend relevant events or engage on platforms like LinkedIn to connect with current employees or industry leaders who can provide insights into the company culture.

✨Tip Number 3

Stay updated on the latest marketing trends and tools, especially those related to social media and influencer marketing. Being knowledgeable about current strategies will demonstrate your proactive approach and readiness to contribute.

✨Tip Number 4

Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight your strategic thinking and results-oriented execution to showcase how you can drive success for Johnny’s Chop Shop.

We think you need these skills to ace Sales/marketing manager - Leidinggevende

Strategic Thinking
Creative Problem-Solving
Integrated Marketing Strategy Development
Campaign Management
Budget Management
Market Performance Analysis
Stakeholder Engagement
Project Management
Event Management
Communication Skills
Collaboration Skills
Data Analysis
Social Media Proficiency
Brand Management
Agility and Resilience

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly in the beauty, fashion, or lifestyle industries. Use keywords from the job description to demonstrate your fit for the role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and innovative ideas. Mention specific examples of successful marketing campaigns you've led and how they align with the brand objectives of Johnny’s Chop Shop.

Showcase Communication Skills: Emphasise your excellent communication and stakeholder engagement skills in your application. Provide examples of how you've effectively collaborated with cross-functional teams and managed external agencies.

Highlight Analytical Abilities: Demonstrate your ability to analyse market performance and adjust strategies accordingly. Include any experience you have with budget management and setting KPIs to show your results-oriented approach.

How to prepare for a job interview at SLG Brands

✨Showcase Your Strategic Thinking

Prepare to discuss your previous experiences where you developed and executed marketing strategies. Highlight specific campaigns you've led, focusing on how your innovative ideas contributed to brand success.

✨Demonstrate Cross-Functional Collaboration

Be ready to provide examples of how you've worked with different teams, such as Sales, Finance, and Design. Emphasise your ability to align diverse stakeholders towards common marketing goals.

✨Highlight Your Communication Skills

Since the role requires excellent communication, practice articulating your thoughts clearly. Prepare to discuss how you've built trust with internal teams and external partners in past roles.

✨Prepare for Market Performance Analysis

Familiarise yourself with key performance indicators relevant to marketing. Be prepared to discuss how you've used data to inform decisions and adjust strategies for better results in previous campaigns.

Sales/marketing manager - Leidinggevende
SLG Brands
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